Entrepreneurship and Business Models
Integrated course, 3.00 ECTS
This course offers an introduction to leadership within corporations, and business models. Methods to evaluate existing business models are discussed, as well as structured approaches to business innovation. Case studies illustrate methods of finding innovative soltion and the design of business plans.
The core contents of this course include:
 Methods of strategic management: definition of visions, missions and goals, SWOT analysis etc.
 Analysis of demand/supply, business environment and trends;
 Entrepreneurship as a process: idea generation, evaluation, implementation;
 Creative generation and evaluation of ideas; methods of structuring and evaluating ideas in the business context;
 Innovation management in corporations;
 Design and evaluation of business plans;
 Diversified businesses: evaluation of pros/cons and synergies;
Optional contents can contain:
 Opportunities of and limits to corporate growth;
 Innovation in marketing: consumer segmentation, positioning, selection of marketing-mix, etc.
The professional and targeted development of strategies and their implementation are a main driver of a venture's success. Successful participants in this module are able to apply methods of evaluating, reflecting on and innovating business models. Additionally students are prepared to control various stages of innovation processes while managing internal and external communication and reacting to arising conflicts.
Post completion of this module, students have acquire strategic competence which they can apply in their professional practice. They are able to critically reflect on established processes, monitor target achievement and fulfil strategic controlling tasks.
Recommended or required reading and other learning resources / tools
References: Brost et al (2012): Corporate Banking: Zukunftsorientierte Strategien im Firmenkundengeschäft, Frankfurt School V. Doppler/Lauterburg (2008): Change Management - Den Unternehmenswandel gestalten, Campus. Fueglistaller (2012): Entrepreneurship, Modelle - Umsetzung - Perspektiven, Springer. Harvard Business Review (2011): HBR's 10 Must Reads on Change Management. Lauer (2010): Change Management, Grundlagen und Erfolgsfaktoren, Springer. Osterwalder et al (2011): Business Model Generation, Campus.
Academic journals: Harvard Business Review
Mode of delivery
3 ECTS: ILV
Prerequisites and co-requisites
Module FKO (4)
Assessment methods and criteria
ILV: final exam, assessment of active course participation