Business in Emerging Markets

Interdisciplinary Strategic Cases

Project thesis, 3.00 ECTS


Course content

Based on various theoretical concepts and skills, students will holistically analyse and evaluate advanced business cases. The goal of this course is to derive strategic recommendations based on findings of previously conducted analyses.

Learning outcomes

After having completed this module, students are able to:

evaluate the creation and implementation of strategies and strategy processes and derive recommendations.
compare and contrast different strategic and innovation approaches.
apply different strategic as well as innovation tools and approaches.
understand organisational concepts.
holistically analyse and evaluate advanced business cases.
derive strategic recommendations based on previously conducted analyses.

Recommended or required reading and other learning resources / tools

Johnson G. et al. (2017): Exploring Strategy. Text and Cases. 11th edition. Pearson Education Limited.
Osterwalder A., Pigneur Y. (2010): Business Model Generation. A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons.
Osterwalder A. et al. (2014): Value Proposition Design. How to Create Products and Services Customers Want. John Wiley & Sons.
Porter M. E. et al. (2011): HBR's 10 Must Reads on Strategy. Harvard Business Review Press.

Mode of delivery


Prerequisites and co-requisites


Assessment methods and criteria

Continuous appraisal