Content Strategy

Quantitative Social Research

Integrated course, 2.00 ECTS

 

Course content

Overview of the most important quantitative empirical research methods
Data collection and data analysis (with a free software environment)

Learning outcomes

Students have
Basic understanding of qualitative and quantitative methodologies and techniques
Ability to design and realise small qualitative and quantitative research projects
Ability to analyse and interpret qualitative and quantitative data

Recommended or required reading and other learning resources / tools

Stefan Evertz. Analysiere das Web!: Wie Sie Marketing und Kommunikation mit Social Media Monitoring verbessern. Freiburg München Stuttgart: Haufe Lexware.
Nicola Döring & Jürgen Bortz. Forschungsmethoden und Evaluation in den Sozial- und Humanwissenschaften.

Mode of delivery

Integrated course

Prerequisites and co-requisites

Module ECS

Assessment methods and criteria

Evaluation of participation