Content Strategy

Workshop: Content Analysis

Project thesis, 10.00 ECTS

 

Course content

This course is primarily about getting familiar with the steps to take during the process of a content strategy project. The project must be completed within a tight timeframe. Above all, however, the students get to know the networking of the topics of the semester and the practical projects. The course is based on the content developed during the semester.

Learning outcomes

During the course students will

implement the knowledge acquired in the courses during the semester,
have a practical understanding of the duties of content strategists in organizations or agencies, as well as the critical components, instruments and methods of the discipline of content strategy.
Be able to explain the expectations users have in regard to web content, and how these expectations can match the goals of the organization.
learn how to evaluate and optimize their own project work as well as the projects of their fellow students and successively build competence in creating the methodical framework as steps towards a content strategy.
learn how to integrate feedback from practitioners in order to determine their future learning path.
be also able to document and share the experience gained.

Recommended or required reading and other learning resources / tools

Margot Bloomstein. Content Strategy at Work: real-world stories to strengthen every interactive project. Waltham MA, USA: Morgan Kaufmann.
Stefan Evertz. Analysiere das Web!: Wie Sie Marketing und Kommunikation mit Social Media Monitoring verbessern. Freiburg München Stuttgart: Haufe Lexware.
Kristina Halvorson, Melissa Rach: Content Strategy for the Web
Erin Kissane: The Elements of Content Strategy
Paula Ladenburg Land: Content Audits and Inventories – A Handbook
Ginny Redish: Letting Go of the Words;
Paula Ladenburg Land: Content audits and inventories: A Handbook
Kevin Nichols: Enterprise Content Strategy: A project guide
Meghan Casey. The Content Strategy Toolkit
Dan Brown. Communicating Design
Ann Rockley & Charles Cooper: Managing Enterprise Content: A unified content strategy
Sara Wachter-Boettcher: Content Everywhere: Strategy and Structure for Future-Ready Content

Mode of delivery

PT

Prerequisites and co-requisites

Modules ECS & MIB

Assessment methods and criteria

Evaluation of presentation and written documentation