Content Strategy

Management of Company Content

Lecture, 3.00 ECTS



Understanding of different paradigms of content management systems, including architectures, features, best practices, business models, and implementation strategies and scope.

 Teaching contents:

Prerequisites for consistent content; bringing together different departments and teams; task descriptions for all the responsible parties in the various phases of the web content lifecycle; securing the findability and reusability of content.


After completing the module, the student has a basic knowledge of the technology and processes used to manage digital content. She/He is aware of the type of content management systems, the team members required to staff a content management initiative, and the methods for acquiring a content management system. She/He understands the basic concepts of content modeling and aggregation, how content management software can assist in editorial workflow, and a variety of common publication and templating architectures. Finally, the student understands the scope and challenges of a content management system implementation projects, specifically as it relates to the migration of existing content.


Barker, D. (2016). Web content management: systems, features, and best practices (First edition). Beijing ; Boston: O’Reilly.

Learning Method

Watch and/or attend lectures, read assigned readings, collaborate in groups, present in class or by video.


Students should work on all the tasks. If a student finishes all the tasks the grade is 2; if he or she does additional work (for example write a contribution to the OER blog) the grade is 1. To get a positive grade (4) at least 60% of the tasks has to be complied.