Content Strategy

Qualitative social research

Tutorial, 1.00 ECTS


Course content

Overview of the most important qualitative research methods

Learning outcomes

Knowledge that is fundamental in order to be able to analyze and evaluate content including its presentation as well as exploring user needs, demands and expectations.
Knowledge of relevant qualitative methods and instruments of social research.

Recommended or required reading and other learning resources / tools

Jesse James Garrett. The elements of user experience: user-centered design for the web and beyond. Pearson Education.
Steve Krug. Don’t make me think revisited: A common sense approach to web and mobile usability. Berkeley.
Don Norman. The design of everyday things: Revised and expanded
Kim Goodwin. Designing for the Digital Age
Mike Kuniavsky. Observing The User Experience: A Practitioner’s Guide to User Research. USA: Morgan Kaufmann.
Keith Andrews. HCI: Course Notes.
Aaron Marcus. Design, User Experience, and Usability: Design Thinking and Methods. Springer
Louis Rosenfeld, Peter Morville, and Jorge Arango. Information Architecture: For the Web and Beyond.
Eric L Reiss. Practical Information Architecture
Andrew Hinton. Understanding Context: Environment, Language, and Information Architecture
Indi Young. Mental Models
Donna Spencer. A Practical Guide to Information Architecture
James Kalbach: Mapping Experiences
Donna Lichaw, Eva-Lotta Lamm. The User's Journey: Storymapping Products That People Love
Chris Risdon & Patrick Quattlebaum: Orchestrating Experiences
Erika Hall. Just Enough Research
Lea Buley. The User Experience Team Of One
Steve Portigal. Interviewing Users
Peter Morville, Louis Rosenfeld. Information Architecture for the World Wide Web.
Abby Covert. How to Make Sense of Every Mess. Information Architecture for Everybody
Heather Hedden. The Accidental Taxonomist
Sarah Wachter-Boettcher. Technically Wrong. Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech
Whitney Quesenbery, Kevin Brooks. Storytelling for User Experience: Crafting Stories for Better Design
Hedden, H. The accidental taxonomist.

Mode of delivery

Integrated course

Prerequisites and co-requisites

Modules WDR & WPF

Assessment methods and criteria

Evaluation of participation