Content Strategy

Open Space and Portfolio 1

Integrated course, 4.00 ECTS


Course content

Discussion of the aspects of current developments relevant to the work of content strategists
- developments against the background of current literature
- Open Space
- The topics covered relate to the main modules offered during the semester.
- A lecture series with permanent hosts, to which external guest speakers can be invited, is part of the course.
- The publication of articles for the programme's OER site is an essential part of this course. Editorial processes will be tested using practical examples.

Learning outcomes

Ability to learn with others in an online group, assuming different roles - Ability to plan and reflect learning processes individually and in groups - Ability to assess the nature and value of portfolios - Ability to plan one's own portfolio

Recommended or required reading and other learning resources / tools

Bloomstein, M.: Content Strategy at Work: real-world stories to strengthen every interactive project. Waltham MA, USA: Morgan Kaufmann.
Kristina Halvorson, Melissa Rach: Content Strategy for the Web
Erin Kissane: The Elements of Content Strategy
Paula Ladenburg Land (2014): Content Audits and Inventories – A Handbook
Ginny Redish: Letting Go of the Words;
Paula Ladenburg Land: Content audits and inventories
Kevin Nichols: Enterprise Content Strategy: A project guide
Meghan Casey: The Content Strategy Toolkit
Sara Wachter-Boettcher: Content Everywhere: Strategy and Structure for Future-Ready Content

Mode of delivery


Prerequisites and co-requisites

Module ECS

Assessment methods and criteria

Evaluation of participation; reflection of the workshop in the portfolio