Content Strategy

Open Space & Portfolio 2

Integrated course, 4.00 ECTS

 

Course content

The content of the course is related to the subjects taught during the semester. For portfolio building, participants use a blog or blog-like tool to control, document and discuss learning. The discussions will be moderated by the teachers. They expand their personal web presence step by step and document the competencies they have acquired based on their projects during their studies. A lecture series with permanent hosts, to which external guest speakers can be invited, is part of the course.

Learning outcomes

Ability to learn efficiently in a networked environment
Ability to make learning experiences visible in portfolio posts
Ability to make the transfer of what has been learned into everyday professional life visible in Portfolio Posts

Recommended or required reading and other learning resources / tools

Kristina Halvorson, Melissa Rach: Content Strategy for the Web;
Erin Kissane: The Elements of Content Strategy;

Mode of delivery

Integrated course

Prerequisites and co-requisites

Accompanying the courses of the semester

Assessment methods and criteria

Evaluation of participation; reflection of the workshop in the portfolio