Content Strategy

Information Architecture

Lecture, 2.00 ECTS



Fundamentals of information architecture (e.g. organization charts); taxonomies and hierarchies; card sorting; faceted classification; controlled vocabularies; user-generated structures; navigation schemes; domain-driven design.


Generic competencies: - ability to think analytically, - ability to approach problems in an innovative manner and solve them accordingly. Field specific competencies: - practical and methodological competencies in the field of user experience, - competencies in the field of information science. After completing the module, the student is IT literate and has a thorough knowledge which he/she needs to identify solutions that are reqired when elaborating and carrying out standard publication projects on the web. He/she understands basic web technologies and their implications for web content. He/she identifies various approaches and can experiment with new solutions. He/she understands web standards and their significance as well as basic concepts of programming. He/she can examine and assess web content and publications in terms of usability and information architecture.


Books: Mauthe/Thomas; Professional Content Management Systems: Handling Digital Media Assets (Wiley, 2004)
Arthur; Expanding a Digital Content Management System: For the Growing Digital Media Enterprise (Fokal, 2006)
Laudon/Laudon; Management Information Systems (Pearson, 2013)
Koch; JavaScript: Einführung, Programmierung und Referenz (Dpunkt, 2011)
Downey; Programmieren Lernen mit Python (O'Reilly, 2013)
Cooper/Rockley: Managing Enterprise Content. A Unified Content Strategy (New Riders, 2012)

Learning Method

Lecture (8 units in the first week of face-to-face instruction, 12 hours of moderated e-learning)


Written exam