Content Strategy

Information Architecture

Lecture, 2.00 ECTS

 

Description

This course provides an introduction to the practice of information architecture and explores how it intersects with and supports related disciplines that comprise an enterprise content strategy.



The course begins by exploring how the principles of placemaking and wayfinding from the physical world apply to digital information systems.



The syllabus covers the fundamental concepts of structural design that provide the foundation for shared information environments, including:


  • organization schemes

  • labeling systems

  • navigation systems

  • search systems

Objective

After completing this course, students will have a basic understanding of the fundamental principles of structural design that provide the foundation for shared information environments.



In practical exercises with public content, students learn to evaluate existing information systems, applying their knowledge to visualize structure and recommend improvements to support usability, findability, and understanding.

Literature


  1. Information Architecture: For the Web and Beyond

    — Louis Rosenfeld, Peter Morville, & Jorge Arango

  2. The Elements of User Experience

    — Jesse James Garrett

  3. Practical Information Architecture: A Hands-On Approach to Structuring Successful Websites

    — Eric L Reiss

  4. A Practical Guide to Information Architecture

    — Donna Spencer

Learning Method

Lecture (8 units in the first week of face-to-face instruction, 12 hours of moderated e-learning)

Rating

Students will have several e-tivities to complete during the course, along with group exercises during the presence week(end)s.



The e-tivities and group exercises will include information architecture reviews of existing websites. These reviews will inform the students' UX project.



Grades will be based on participation in group exercises and webinars, e-tivity submissions and the quality of the IA review results.