Content Strategy

Writing, Editing & Curating

Integrated course, 2.00 ECTS


Course content

Criteria of high-quality texts
Editorial requirements for content
Editing and curating of web content and of other digital content
Current approaches to storytelling
Theories and models that can help in the development of stories
Integrating rich media with text-based content

Learning outcomes

Upon completion of the course students can

- ensure that the texts correspond to typical usage situations and are found by search engines during the conception and optimisation of texts,
- Check whether content meets the requirements of important content formats.distinguish different formats of (multimedia) content and important trends

Recommended or required reading and other learning resources / tools

Erica Hall: Conversational Design
Ginny Redish: Letting Go of the Words
William Zinsser: On Writing Well
William Strunk Jr., E. B. White: The Elements of Style.
Marc Baker: Every Page is Page One: Topic-Based Writing for Technical Communication and the Web
Handley, A. (2014). Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (1 edition). Hoboken, New Jersey: Wiley.
Gerry McGovern: Killer Web Content
Franz Enzenhofer: Understanding SEO
Nicole Fenton, Kate Kiefer Lee. Nicely Said. Writing for the Web with Style and Purpose

Mode of delivery

Integrated course

Prerequisites and co-requisites

Knowledge and skills dependent on the previous semesters and partially on the content of the current semester

Assessment methods and criteria

Evaluation of participation