Content-Strategie / Content Strategy

User Research und Interaktionsdesign

Integrierte Lehrveranstaltung, 4.00 ECTS

 

Beschreibung

User Experience (UX) describes ”a person's perceptions and responses that result from the use and/or anticipated use of a product, system or service.”
Thus user experience includes all effects the use of an interface has on the user– before, during and after use.

This course provides an introduction to the practice of user research and user interface design, explores different design layers and learn how content strategy impacts user experience and vice versa.

Thereby, within the first weeks, you will learn about UX and try out selected methods in smaller excercises until Easter to get a good overview of typical work in the fields of UX. After Easter, you will be introduced into a project work where you will practice indepth until the end of this course.

Zielsetzung

After completing the module, the student possesses the knowledge that is fundamental in order to be able to analyze and evaluate content including its presentation as well as exploring user needs, demands and expectations.
Students learn which are the relevant empirical methods and instruments, how to evaluate gathered data as well as make use of data as a basis for strategic considerations.

Literatur

- Garrett, J. J. (2010). The elements of user experience: user-centered design for the web and beyond. Pearson Education.
- Halvorson, K., & Rach, M. (2012). Content strategy for the web. New Riders.
edition. Basic Books (AZ).
- Krug, S. (2014). Don’t make me think revisited: A common sense approach to web and mobile usability . Berkeley.
- Norman, D. (2013). The design of everyday things: Revised and expanded
- Kuniavsky, Mike (2003). Observing The User Experience: A Practitioner’s Guide to User Research. USA: Morgan Kaufmann.
- Andrews, K. HCI: Course Notes, version of 2017.
- Marcus, A. (2016) Design, User Experience, and Usability: Design Thinking and Methods. Springer LNCS 9746
- Nielsen, N. Nielsen Norman Group: UX Training, Consulting, & Research: nngroup.com, last visited 02.2018
- Further links to online magazine articles and context-specific market research material

Lernmethode

Lectures with two lecturers, starting with presenting the theory including practical work in groups as well individual one to strengthen knowledge.

The Lecture counts 10 units in the first presence week; further 10 units of webinars, followed by another 6 presence weekend units and further 13 units of webinars. Finally a presence week in London with practical lab work will complete the presence work. Remaining units have to be spent during the semester for task work.

Bewertung

Part 1: Grades will be based on participation, task results and a final work. See also above.

Part 2: Each student will be judged based on the amount that they have learned, not against specific targets of learnings. The way this will be conducted is that during the first presence day they will be individually judged, and on the final day a similar measurement will be done. This will then be compared against a personal benchmark my each student on what they believe that the deserve and why they deserve it.

This method ensure that each student is given the a equally sized challenge and that their performance is about ‘how much’ they learn, not about what they already know.