Content-Strategie / Content Strategy

Management von Unternehmensinhalten

Vorlesung, 3.00 ECTS

 

Beschreibung

After completing the module, the student has a basic knowledge of the technology and processes used to manage digital content. She/He is aware of the type of content management systems, the team members required to staff a content management initiative, and the methods for acquiring a content management system. She/He understands the basic concepts of content modeling and aggregation, how content management software can assist in editorial workflow, and a variety of common publication and templating architectures. Finally, the student understands the scope and challenges of a content management system implementation projects, specifically as it relates to the migration of existing content. 

Zielsetzung

Understanding of different paradigms of content management systems, including architectures, features, best practices, business models, and implementation strategies and scope.

Prerequisites for consistent content; bringing together different departments and teams; task descriptions for all the responsible parties in the various phases of the web content lifecycle; securing the findability and reusability of content.

Literatur

Barker, D. (2016). Web content management: systems, features, and best practices (First edition). Beijing ; Boston: O’Reilly.
 PLUS Video lectures from 2016:
https://docs.google.com/document/d/1i-WXxkYeRsAkjbxbV80H-GlEOohUFatus0svB8Bc8CA/edit?usp=sharing

Lernmethode

Watch and/or attend lectures, read assigned readings, collaborate in groups, present in class or by video.

Bewertung

Students should work on all the tasks.