Content-Strategie / Content Strategy

Video und Multimedia im Web

Integrierte Lehrveranstaltung, 2.00 ECTS

 

Beschreibung

The video and multimedia course conveys all necessary theoretical and practical knowledge for the conception, commissioning, analysis and production of videos and multimedia projects..

Planning of multimedia content:

The combination of theory and practical practice involves choosing the right media type for the right content. The mediation takes place through the analysis of multimedia contents.

Creation of multimedia content:

Based on the theoretical content for selecting the appropriate media type, the focus is on independent production. All the necessary knowledge elements are conveyed for this purpose. In the field of video production will be based on practical. Exercises also conveyed the elements of light, movement, colors, lenses and camera equipment.

Safe handling of multimedia content:

Using practical video examples for the manipulative* use of light, motion, color, lenses and cameras, the security in the commissioning and approval process will be developed. Important here is the recognition of quality and
the translation of moving image and multimedia contents into a corporate system consisting of values ​​and mission statements. Similarly, the deliberate projection of strategic content in internal and external communication.

Zielsetzung

The goal is the development of a very personal subtlety for the selection of a media type by analyzing the use and subsequent
Argumentation for its strategic use in internal and external communication. After attending the course the students are able to understand the mechanisms of different multimedia contents, the workflows to comprehend and set up multimedia projects, commission and accompany them. You can assess the quality of the delivered work and make informed decisions for further projects.

Literatur

Kodak, E., (1950): How to make good movies: a complete handbook for amateur movie maker. Eastman Kodak Company: USA
Gunelius, S. (2011): Content Marketing for Dummies. Wiley Publishing: New York
Marcado, G. (2010): The filmmaker´s eye: learning (and breaking) the rules of cinematic compositions. Focal Press: New York
Hickethier, K. (2007): Film- und Fernsehanalyse. 4. Auflage, J.B. Metzler: Stuttgart
Block, B. (2013): The visual story: creating the visual structure of film, tv and digital media. 2. Edition, Focal Press: New York
Bruhn, M., Schmidt, S., Tropp, J. (2000): Integrierte Kommunikation in Theorie und Praxis: Betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven. Gabler: Wiesbaden
Redish, J. (2012): Letting go of the words: writing web content that works., 2. Edition, Morgan Kaufmann: USA
Bellantoni, P. (2013): If it´s purple, someone´s gonna die: the power of color in visual storytelling for film., 2. Edition, Focal Press: London
Keane, C. (2002): Schritt für Schritt zum erfolgreichen Drehbuch. Autorenhaus Verlag: Berlin
Melzner, A. (2010): Kurzfilm-Drehbücher schreiben: Die ersten Schritte zum ersten Film. Sieben Verlag: Ober-Ramstadt
Mikos, L. (2008): Film- und Fernsehanalyse., 2. Auflage, UVK: Konstanz
Rogge, A. (2008): Die Videoschnitt-Schule: Tipps und Tricks für spannendere und überzeugendere Filme., 2. Auflage, Galileo Press: Bonn
Brown, B. (2007): Motion Picture and Video Lightning., 2. Edition, Focus Press: New York
Siebte, D. (2010): Visual Meeting: how graphics, sticky notes & idea mapping can transform group productivity. John Wiley & Sons, Inc.: New Jersey
Hurkman, van, A. (2014): Color correction handbook: professional techniques for video and cinema., 2. Edition, Pearson education: USA
Hurkman, van, A. (2014): Color correction look book: creative grading techniques for film and video. Pearson Education: USA
Ahrens, R., Scherer, H., Zerfaß, A. (1995): Integriertes Kommunikationsmanagament: konzeptionelle Grundlagen und praktische Erfahrungen; ein Handbuch für Öffentlichkeitsarbeit, Marketing, Personal- und Organisationsentwicklung. IMK: Frankfurt am Main
Land, J. (2015): The rules of engagement: a resource for professionals and aspiring red shooters. RED: USA
Beetz, M. (2005): Die Rationalität der Öffentlichkeit. UVK: Konstanz
Krisztan, G., Schlempp-Ülker, N. (2006): Ideen visualisieren: Scribble, Layout, Storyboard. Herman Schmidt: Mainz
Halvorson, K., Rach, M. (2012): Content strategy for the web., 2. Edition, Pearson Education: USA
Wiedemann, J. (2008): Web design: video sites. Taschen: Köln
Kenworthy, C. (2009): Master shots: 100 advanced camera techniques to get an expensive look on your low budget movie. Michael Wiese Productions: Kalifornien
Witzke, B., Rothaus, U. (2003): Die Fernsehreportage. UVK: Konstanz
Wachtel, S. (2003): Schreiben fürs Hören: Trainingstexte, Regeln und Methoden., 3. Auflage, UVK: Konstanz
Herman, I., Krol, R., Bauer, G. (2002): Das Moderationshandbuch: souverän vor Mikro & Kamera. UTB Francke: Basel
Rodriguez, R. (1995): Rebel without a crew: or how a 23-year-old filmmaker with $7,000 became a Hollywood player. Plume: USA
Olsenius, R. (2007): The ultimate field guide to digital video. National Geographic Society: USA
Landau, C., White, T. (2000) What they don´t teach you at film school: 161 strategies for making your own movie no matter what. Hyperion: New York
Hockrow, R. (2014): Storytelling techniques for digital filmmaker: plot structure, camera movement, lens selection, and more. Amherst Media: New York
Moreau, P., DeMers, J., Tsang, J., Moreau, A., Tsang, R. (2013): KNOW: Field guide to filmmaking. Stillmotion: USA
Krug, S. (2014): Don´t make me think: a common sense approach to web and mobile usability. Pearson Education: USA
Covert, A. (2014): How to make sense of any mess. Abby Covert: USA
Welchman, L. (2015): Managing chaos: digital governance by design. Rosenfeld: USA
Reicherts, J. (2000): Die frohe Botschaft des Fernsehens: Kulturwissenschaftliche Untersuchung medialer Diesseitsreligion. UVK: Konstanz
Beisswenger, A. (2010): YouTube und seine Kinder: Wie Online-Video, Web TV und Social Media die Kommunikation von Marken, Median und Menschen revolutioniert. Nomos: Baden-Bade
Bonfadelli, H. (2002): Medieninhaltsforschung: Grundlagen, Methoden, Anwendungen. UVK: Konstanz
Adelmann, R., Hesse, J.-O., Keilbach, J., Stauff, M., Thiele, M. (2002): Grundlagen der Fernsehwissenschaft: Theorie - Geschichte - Analyse. UVK: Konstanz
Löffler, M. (2014): Think Content! Content-Strategie, Content-Marketing, Texten fürs Web. Galileo: Bonn
Hansen, R., Bernoully, S. (2013): Konzeptionspraxis: Eine Einführung für PR- und Kommunikationsfachleute. Frankfurter Allgemeine Buch: Frankfurt am Main
Böhringer, J., Bühler, P., Schlaich, P. (2004): Projekte zur Mediengestaltung: Briefing, Projektmanagement, Making of… . Springer: Heidelberg

Lernmethode

Theoretical mediation in the form of webinars, group work, flipped class room as well as hands on and practical work in presence.

Bewertung

Exam relevant is the noticeable participation in the group work, the presentation of the contents of the Etivitys, the active participation in the work. Attendance days, the elaboration of the Etivities for self-based learning (MOOC) and the creation of an individual blog post as a reflection.

Active participation in discussions and presentations in Flipped Class Room elements, as well as on the attendance days, as well as the quality and implementation of the group work, as well as the creation of the blog post. All these elements are included in the evaluation.

Punctuality and actual implementation is particularly important to me, because only in this way can virtual teaching work and provide feedback are given. Non-delivery of individual elements also leads to a fairness towards the colleagues worse assessment up to a non-completion of the course.