Content-Strategie / Content Strategy

Video und Multimedia im Web

Integrierte Lehrveranstaltung, 2.00 ECTS



The video and multimedia course conveys all necessary theoretical and practical knowledge for the conception, commissioning, analysis and production of videos and multimedia projects..

Planning of multimedia content:

The combination of theory and practical practice involves choosing the right media type for the right content. The mediation takes place through the analysis of multimedia contents.

Creation of multimedia content:

Based on the theoretical content for selecting the appropriate media type, the focus is on independent production. All the necessary knowledge elements are conveyed for this purpose. In the field of video production will be based on practical. Exercises also conveyed the elements of light, movement, colors, lenses and camera equipment.

Safe handling of multimedia content:

Using practical video examples for the manipulative* use of light, motion, color, lenses and cameras, the security in the commissioning and approval process will be developed. Important here is the recognition of quality and
the translation of moving image and multimedia contents into a corporate system consisting of values ​​and mission statements. Similarly, the deliberate projection of strategic content in internal and external communication.


The goal is the development of a very personal subtlety for the selection of a media type by analyzing the use and subsequent
Argumentation for its strategic use in internal and external communication. After attending the course the students are able to understand the mechanisms of different multimedia contents, the workflows to comprehend and set up multimedia projects, commission and accompany them. You can assess the quality of the delivered work and make informed decisions for further projects.


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Theoretical mediation in the form of webinars, group work, flipped class room as well as hands on and practical work in presence.


Exam relevant is the noticeable participation in the group work, the presentation of the contents of the Etivitys, the active participation in the work. Attendance days, the elaboration of the Etivities for self-based learning (MOOC) and the creation of an individual blog post as a reflection.

Active participation in discussions and presentations in Flipped Class Room elements, as well as on the attendance days, as well as the quality and implementation of the group work, as well as the creation of the blog post. All these elements are included in the evaluation.

Punctuality and actual implementation is particularly important to me, because only in this way can virtual teaching work and provide feedback are given. Non-delivery of individual elements also leads to a fairness towards the colleagues worse assessment up to a non-completion of the course.