Content-Strategie / Content Strategy

Vorprojekt zur Masterarbeit

Projektarbeit, 10.00 ECTS



The Master's thesis should build upon the project work in the third semester and desirably on the analytical work in the second semester. One potential focus is the definition of a strategy with a corresponding foundation and the implementation of the strategy including the related processes. Other optional focuses are an evaluation, process optimization, storytelling, or responsive design.

 The semester is about independently investigating a new application context for the methodology by writing a Master's thesis. The thesis will be assessed scientifically as well as professionally and should be published.


Primarily practical and methodological competencies: throughout the module, a content strategy project or a significant proportion of such a project will be carried out practically and methodically as well as being approached and documented scientifically.

1. The students are able to practically apply methods and knowledge from other courses and show that they are able to develop a content strategy project in a way that is method-driven. They are also able to document and share the experience gained.

2. They learn how to evaluate and optimize their own project work as well as the projects of their fellow students with regard to professional practices in the international content strategy community.

3. They learn how to integrate feedback from practitioners in order to determine their future learning path, especially for carrying out their master thesis project."


Casey, M. (2015). The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right. New Riders.
Halvorson, K., & Rach, M. (2012). Content Strategy for the Web (2nd edition). Berkeley, CA: New Riders.
Leibtag, A. (2013). The Digital Crown: Winning at Content on the Web.  Morgan Kaufmann.
Nichols, K., & Rockley, A. (2015). Enterprise Content Strategy: A Project Guide. XML Press.


Advising in the first week of face-to-face instruction and on the second weekend of face-to-face instruction. Independent project or independent part of a project including detailed documentation and discussion of the relevant literature on a scientific level. Ongoing support from the adviser. Interim presentations for the supervisor and the second supervisor.  


The grade of the thesis is not automatically the exam´s final grade. The final grade is based on the presentation and discussion of the thesis - and that means mainly on the basis of its content - and the other parts of the exam (questions and answers concerning three modules out of three of the semesters 1-4).