Content-Strategie / Content Strategy

Crossmediales Storytelling 1

Übung, 2.00 ECTS



Students get an overview of current approaches to storytelling and learn their theoretical application. They understand after the course
the theories and models that can help in the development of stories. After the course the students are therefore able to break down stories into their theoretical parts, to analyze them and to judge the quality and potential of stories.


The course Crossmedia Storytelling 1 is about the theoretical background, which should serve as a basis for the practical implementation in the second semester. In the process, scientific models and their theoretical application are learned. The transfer of knowledge takes place via analysis tasks and the theoretical development of a story.


Campbell, J. (2008): The hero with a thousand faces. Bollingen Series XVII, 3rd Edition. Joseph Campbell Foundation: Kalifornien

Campbell, J. (2014): The hero´s journey. Joseph Campbell Foundation: Kalifornien

Gottschalk, J. (2013): The storytelling animal: how stories make us human. Houghton Mifflin Harbour Publishing Company: New York

Krogerus, M., Tschäppeler, R. (2012): The decision book: 50 models for strategic thinking. W. W. Norton & Company: New York, London

Snyder, B. (2005): Save the cat! The last book on screenwriting you´ll ever need. Michael Wiese Productions: Kalifornien

Moreau, P., Locke, M. (2016): The muse storytelling process. Muse Storytelling Inc.: Portland

Casey, M. (2015): The content strategy toolkit: methods, guidelines, and templates for getting content right. Pearson Education: USA

Back, L., Beuttler, S,. (2006): Handbuch Briefing: effiziente Kommunikation zwischen Auftraggeber und Dienstleister. Schäffer-Poeschel: Stuttgart

Simmons, A. (2015): Whoever tells the best story wins: how to use your won stories to communicate with power and impact. 2nd Edition. American Management Association: New York

Belsky, S. (2012): Making ideas happen: overcoming obstacles between vision & reality. Portfolio/Penguin: London

Karmasin, M., Winter, C. (2000): Grundlagen des Medienmanagements. Fink: München

Zerfaß, A., Piwinger, M. (2014): Handbuch Unternehmenskommunikation. 2., Springer Fachmedien: Wiesbaden


Webinars and chats, flipped classroom elements. Independent development of theory in single and group works, analysis