Content-Strategie / Content Strategy

Informationsgrafik und Visualisierung

Übung, 2.00 ECTS



Communication has become increasingly multi-semiotic and, in particular, more visual. In the wake of the iconic turn, digital communication is dominated by visuals, such as photographs, illustrations, information graphics, and interactive data visualizations. This course provides an introduction to visual language and visual storytelling. It offers a range of methods for analyzing visual artifacts. Special emphasis is placed on data visualization and infographics as well as graphic modes. Multimodality and social semiotics form the theoretical background. The aim is to foster an in-depth understanding of how visual artifacts work.


:: Basic knowledge in reading and analyzing visuals.
:: Understanding multimodality in the context of content strategy.
:: Graphicacy: understanding the graphic modes.

:: Introduction to multimodality and graphic modes.
:: Introduction to social semiotics.
:: How to analyze visualizations.


Cairo, A. (2016). The truthful art. Data, charts, and maps for communication. Berkley,  CA: New Riders.

Cairo, A. (2013). The functional art. An introduction to information graphics and visualization. Berkeley, CA: New Riders.

Henry Riche, N., Hurter,C., Diakopoulos, N., & Carpendale, S. (Eds.) (2018). Data-driven storytellling. Boca Raton, FL: A K Peters/CRC Press.

Mollerup, P. (2015). Data Design. Visualising Quantities, Locations, Connections, London, New York: Bloomsbury.

Nussbaumer Knaflic, C. (2015). Storytelling with Data: a Data Visualization Guide for Business Professionals
. Hoboken, New Jersey
[John Wiley & Sons].

Weber, W. (2017) Interactive Information Graphics: A Framework for Classifying a Visual Genre, in A. Black, P. Luna, O. Lund and S. Walker (eds) Information design: research and practice. With a foreword by Erik Spiekermann. Abingdon, New York: Routledge, 243–256.


webinars, self-study (see required reading), exercises


Provided in the syllabus of the course.