Crossmediales Storytelling 2
Übung, 1.50 ECTS
Practical implementation of content-strategic cross-media storytelling projects based on scientific models and practice-oriented workflows.
The course Crossmedia Storytelling 2 is about the practical implementation of the theoretical knowledge of the first semester. It is based on scientific models and their practical application learn how to implement content strategy crossmedia projects. The focus is on the content-strategic application of models such as Stakeholder Compass, Google H3, Golden Circle, Muse Storytelling Process, Mad Lip, Card Sorting and others. The implementation of the strategic requirements thus achieved will be accompanied by a practical cross-media storytelling project developed.
The students get a good overview of current workflows and scientific models and learn their practical application., You understand after the course that Set up strategic processes for cross-media storytelling and know models and tools that can help them. The students are therefore able to do so after the course Conduct content-strategic storytelling processes independently from briefing to implementation, and guide teams to master all cross-media challenges.
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Campbell, J. (2014): The hero´s journey. Joseph Campbell Foundation: Kalifornien
Gottschalk, J. (2013): The storytelling animal: how stories make us human. Houghton Mifflin Harbour Publishing Company: New York
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Guided practice work with webinars and chats, flipped classroom elements. Independent development of a practical project in teams of three Practical implementation and hands on in presence.
Examination relevance is the participation in the teams of three, the presentation of the contents of the Etivitys, the active participation in the process Presence day and the creation of an individual blog post as a reflection
It assesses the strategic nature of the group work as well as its theoretical feasibility and the active participation in discussions and presentations, as well as on the attendance day. Furthermore, the creation of the blog post is included in the evaluation.
Students should work on all the e-tivities. If a student finishes all the e-tivities the grade is 2; in the OER blog (individual or group work) the grade is 1. To get a positive grade (4) at Least 60% of the e-tivities has been completed.
Punctuality and actual implementation is particularly important, because only in this way can virtual teaching work and provide feedback are given. Non-delivery of individual elements also leads to a fairness towards the colleagues worse assessment up to a non-completion of the course.