Content-Strategie / Content Strategy


Vorlesung, 2.00 ECTS



“Information architecture helps people to understand their surroundings and find what they’re looking for — in the real world as well as online.”

This course provides an introduction to the practice of information architecture and explores how it intersects with and supports related disciplines that comprise an enterprise content strategy.


After completing this course, students will have a basic understanding of the fundamental principles of structural design that provide the foundation for shared information environments.

This understanding will allow them to evaluate organization, labeling, search, and navigation systems within digital and physical spaces and develop a sound structure to support usability, findability, and understanding.


“Information Architecture: For the Web and Beyond” by Louis Rosenfeld, Peter Morville, and Jorge Arango
“The Elements of User Experience” by Jesse James Garrett
“Practical Information Architecture” by Eric L Reiss
“A Practical Guide to Information Architecture” by Donna Spencer


(Online-)Lectures, group work and individual work.

- Placemaking
- Organization principles
- Labeling
- Navigation
- Search


Students will have several e-tivities to complete during the course, along with group exercises during the presence week(end)s. The last e-tivity will be an information architecture review of an existing website or app. Grades will be based on participation in the group exercises and the quality of the IA review results.