Data Science and Artificial Intelligence

Business Development und Innovation

Integrated course, 2.50 ECTS


Course content

Part 1: Basic business terms
- Controlling and accounting
- Investment and finance
- Organization, HR management and leadership
- Performance management
- Marketing , customer relationship management and logistics
- Legal framework
- Risk and risk management
Part 2: Strategic Analysis
- External analysis of macroeconomics, industry, sectors etc.
- Internal analysis of resources, stakeholders, governance, corporate culture etc.
- SWOT analysis
Part 3: Strategies and strategy development
- Business strategy vs. Corporate strategy
- Mergers & acquisitions and strategic alliances
- Strategy development in practice
Part 4: Innovation
- Innovation, entrepreneurship and intrapreneurship
- Software solutions for performing Monte Carlo Simulations
- Monte Carlo simulation as well as creation of business models and financial plans (especially P&L, cash flow planning)
- Rapid prototyping

Learning outcomes

Students know and understand important fundamentals and are able to carry out strategic analyses . They know and understand the relevant basics of strategy development and innovation. They are able to create their own business models and carry out financial planning.

Recommended or required reading and other learning resources / tools

Recommended literature or books:
- American Psychological Association (2009). Publication Manual of the American Psychological Association. American Psychological Association, revised edition.
- Döring, N., Bortz, J. et al (2015). Forschungsmethoden und Evaluation in den Sozial- und Humanwissenschaften. Springer, 5th edition.
- Eco, U. (2010). Wie man eine wissenschaftliche Arbeit schreibt. UTB GmbH, 13th edition.
- Johnson, G., Whittington, R. et al (2017). Explorig Strategy - Text and Cases. Pearson Education, 11th edition.
- Kerth, K., Asum, H. et al (2015). Die besten Strategietools in der Praxis: Welche Werkzeuge brauche ich wann? Wie wende ich sie an? Wo liegen die Grenzen? Carl Hanser Verlag GmbH & Co KG, 6th edition.
- Krogerus, M., Tschäppeler, R. (2017). 50 Erfolgsmodelle - Kleines Handbuch für strategische Entscheidungen - Neuausgabe. Kein & Aber, 3rd edition.
- Reclam (2005). Logisches Argumentieren: (Texte und Materialien für den Unterricht) (Reclams Universal-Bibliothek). Reclam, Philipp jun. GmbH, 1st edition.
- Wöhe, G., Döhring, U. et al (2016). Einführung in die Allgemeine Betriebswirtschaftslehre. Vahlen, 26th edition.
Recommended journals or selected articles:
Relevant journals and articles will be announced in the courses.

Typical software for this module:
Microsoft Excel, Oracle Crystal Ball, ARGO, LaTeX/TeXworks/TeXnic Center, JabRef etc.

Mode of delivery

1,25 ECTS Lecture, 1,25 ECTS Exercise

Prerequisites and co-requisites


Assessment methods and criteria

Lecture: final exam; Exercise: examination character