Media Work and New Media
Integrated course, 2.50 ECTS
The course unit provides the students with the fundamentals of professional writing with a special focus on nutrition communication, the storytelling approach, the significance of images, the significance and use of Web tools (e.g. Web 2.0), writing of press releases, preparation for interviews and dealing with journalists.
• are introduced to the principles of public relations, media relations and PR
• are provided with tools and practical tips required to compile a press mailing list and write a press release
• are able to properly prepare themselves for interviews with journalists
• are aware of the significance of professional texts, selecting the appropriate medium and the effect of images
• are able to properly prepare themselves for print, radio and TV interviews with journalists and carry out practical exercises
• consolidate their skills to research, select and present nutritional information based on the target group and situation at hand
• acquire basic knowledge of multi-media topics (e.g. image editing, desktop publishing, video post-production) in order to be able to design and produce simple printed materials and videos themselves
• acquire knowledge of blogging & social media in the field of nutrition
The students acquire knowledge in the fields of project management, media work and new media in the nutrition sector. They consolidate their knowledge by applying what they have learned in theory to small-scale projects with different target groups.
• acquire skills in the fields of project management, project development (workshops, presentations etc.) taking into account the relevant target group, medical and dietetic requirements, socio-cultural, ecological and economic aspects and a targeted didactic concept
• are familiar with and able to apply methods of teaching and learning
• are familiar with the major principles of professional writing with a focus on nutrition communication
• are introduced to the storytelling approach, the significance of images, writing press releases and press work
• are aware of the significance of the new media in nutrition communication and know how to use them
Recommended or required reading and other learning resources / tools
Books, journals and relevant current primary literature will be announced by the lecturers at the start of the course or are included in the relevant syllabus.
Mode of delivery
Prerequisites and co-requisites
M06, M07, M10, M11, M13, M16, M18, M21, M22, M25, M26
Assessment methods and criteria