Seminar, 1.00 ECTS
The focus of the lecture is on the transfer of the basics of nutritional marketing. Both basic principles of marketing as well as advertising psychology and perception will be discussed and explained by means of practical examples such as the strategic structure of a supermarket and the different aspects of the weaving psychology and how they affect the consumer.
The students should get an insight into sales strategies and advertising psychology from the food sector. In group work, practical problems are to be worked on together and presented to colleagues. The lecture is intended to provide insights into the background and methods of the food marketing of supermarkets and grocery groups and to incorporate this as supplementary information when necessary in consultative situations.
Mode of delivery
Assessment methods and criteria
Continuous assesment & work in groups