Nutrition Marketing

Course content

The students
- are able to present, explain and differentiate the fundamentals of PR, marketing, social marketing and nutrition marketing (e.g. definition and analysis of target groups and dialogue groups, corporate identity, rules of brand development)
- recognise fundamental principles of marketing, advertising psychology and perception and explore and scrutinise them using practical examples (e.g. strategic layout of supermarkets)
- are able to investigate and analyse aspects of advertising psychology and their effects on consumers (e.g. strategic layout of supermarkets)
- increase their awareness of the profession of “dietitian” as a brand and recognise the steps required to maintain and develop the brand further

Learning outcomes

In this module students acquire a fundamental understanding of the key areas of (nutritional) psychology such as perception, cognitive processes, action control and emotional and motivational aspects of action. They are familiar with the backgrounds of the development of self-image and public image in terms of body perception and the development and perception of attractiveness. The students acquire important social communicative competence and self-competence such as communication skills, presentation skills, conflict management, ability to work in a team and the fundamentals of (nutrition) marketing.

The students
- learn about the fundamental theoretical fields and different models of general psychology and nutritional psychology
- develop an understanding of the fundamentals of perception, consciousness, memory, action control and learning theories
- are able to differentiate between self-image and public image in terms of body perception and perception of attractiveness, develop a positive body image and present the psychological fundamentals of body dysmorphic disorders
- develop and train social communicative competence and self-competence such as communication skills, presentation skills, conflict management, ability to work in a team, capacity to accept criticism and capacity for reflection
- are aware of the effect of their voice and body language
- learn the fundamentals and principles of (nutrition) marketing and nutritional psychology and develop an awareness of “dietitians” as a brand

Recommended or required reading and other learning resources / tools

Books, journals and relevant current primary literature will be announced by the lecturers at the start of the course or are included in the relevant syllabus.

Mode of delivery

SE

Prerequisites and co-requisites

None

Assessment methods and criteria

Continuous assessment