Corporate Entrepreneurship & Co-Innovation
Integrated course, 4.00 ECTS
This course unit provides the following learning content:
The potentials, forms and challenges of entrepreneurship within established organisations:
1) Corporate entrepreneurship
3) Co-innovation with external partners. Application of different tools: Co-Innovation Builder, 3 Horizons, Blue Ocean Strategy, Corporate Entrepreneurship Toolbox, Intrapreneurship MOOC and others.
4) Digital transformation of existing business models and strategic partnerships.
Students are expected to achieve the following learning outcomes:
- Difference between corporate entrepreneurship, intrapreneurship and co-innovation, including the associated potentials and limitations;
- Identification, evaluation and assessment of business ideas within established organisations;
- Successful management of internal and external stakeholders of innovations;
- Establishment of co-innovation formats with external partners (especially startups);
- Entrepreneurial skills such as leadership, presentation, risk management within established organisations;
- Trends, potentials and challenges of digital transformation for established organisations and existing business models;
- Alignment of innovation strategies with existing corporate structures, cultures and strategies.
Recommended or required reading and other learning resources / tools
Christensen, C. (1997). The innovator’s dilemma: When New Technologies Cause Great Firms to Fail, Harvard Business Review Press.
Ries, E. (2017). The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth.
Toma, D., Gons, E. & Viki, T. (2017). The Corporate Startup: How established companies can develop successful innovation ecosystems, Valmedianet.
Pinchot, G. (1985). Intrapreneuring. Why You Don't Have to Leave the Corporation to Become an Entrepreneur, Joanna Cotler Books.
Hörbuch: The Harvard Business Review Entrepreneur's Handbook: Everything You Need to Launch and Grow Your New Business.
Journals: Articles, primarily from Entrepreneurship Theory and Practice, Journal of Business Venturing, International Entrepreneurship and Management Journal.
Mode of delivery
Prerequisites and co-requisites
Assessment methods and criteria
Examination and project (immanent evaluation)