Digital Entrepreneurship

Corporate Entrepreneurship & Co-Innovation

Integrated course, 4.00 ECTS

 

Course content

This course unit provides the following learning content:
The potentials, forms and challenges of entrepreneurship within established organisations:
1) Corporate entrepreneurship
2) Intrapreneurship
3) Co-innovation with external partners. Application of different tools: Co-Innovation Builder, 3 Horizons, Blue Ocean Strategy, Corporate Entrepreneurship Toolbox, Intrapreneurship MOOC and others.
4) Digital transformation of existing business models and strategic partnerships.

Learning outcomes

Students are expected to achieve the following learning outcomes:
- Difference between corporate entrepreneurship, intrapreneurship and co-innovation, including the associated potentials and limitations;
- Identification, evaluation and assessment of business ideas within established organisations;
- Successful management of internal and external stakeholders of innovations;
- Establishment of co-innovation formats with external partners (especially startups);
- Entrepreneurial skills such as leadership, presentation, risk management within established organisations;
- Trends, potentials and challenges of digital transformation for established organisations and existing business models;
- Alignment of innovation strategies with existing corporate structures, cultures and strategies.

Recommended or required reading and other learning resources / tools

Books:
Christensen, C. (1997). The innovator’s dilemma: When New Technologies Cause Great Firms to Fail, Harvard Business Review Press.
Ries, E. (2017). The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth.
Toma, D., Gons, E. & Viki, T. (2017). The Corporate Startup: How established companies can develop successful innovation ecosystems, Valmedianet.
Pinchot, G. (1985). Intrapreneuring. Why You Don't Have to Leave the Corporation to Become an Entrepreneur, Joanna Cotler Books.
Hörbuch: The Harvard Business Review Entrepreneur's Handbook: Everything You Need to Launch and Grow Your New Business.
Journals: Articles, primarily from Entrepreneurship Theory and Practice, Journal of Business Venturing, International Entrepreneurship and Management Journal.

Mode of delivery

ILV

Prerequisites and co-requisites

Not applicable

Assessment methods and criteria

Examination and project (immanent evaluation)