Digital Entrepreneurship

Entrepreneurial Mindset: Be Visionary, a Design Thinker

Project thesis, 5.00 ECTS

 

Course content

This course unit provides the following learning content:
- Awareness of the necessity of innovation;
- Entrepreneurial mindset: definition, theory and conceptualisation;
- Ability to identify business opportunities using creativity techniques and innovation methods;
- Design thinking competence: from problem space to innovation space.

Learning outcomes

At the end of this unit students are able to creatively generate business ideas and identify scalable business opportunities; understand and apply the design thinking process.

Recommended or required reading and other learning resources / tools

Books:
Shepherd, D. A., & Patzelt, H. (2018). Entrepreneurial cognition: Exploring the mindset of entrepreneurs. Springer Nature.
Lewrick, M., Link, P., Leifer, L. (2018): The Design Thinking Playbook. John Wiley & Sons, Inc.
Neck, H. M., Neck, C. P. & Murray, E. L. (2020). Entrepreneurship: The Practice and Mindset, Sage Pub.
Hörbuch: HBR's 10 Must Reads on Design Thinking: Harvard Business Review's 10 Must Reads Series.
Journals:
EM Definition: McGrath & MacMillan (2000)
EM Key Theory: Gollwitzer et al., (1990)
EM Attributes: Davis, M. H., Hall, J. A., & Mayer, P. S. (2016). Developing a new measure of entrepreneurial mindset: Reliability, validity, and implications for practitioners. Consulting Psychology Journal: Practice and Research, 68(1), 21.

Mode of delivery

Project

Prerequisites and co-requisites

Not applicable

Assessment methods and criteria

Individual learning portfolio