Digital Entrepreneurship

Tech Lab 1

Project thesis, 3.00 ECTS


Course content

This course unit provides the following learning content:
- Modelling of service components based on requirements specifications using technical tools
- Practical implementation of technical modules for digital services

Learning outcomes

Students are expected to achieve the following learning outcomes
...Differentiation of the terms "technical product" and "technical service";
...Practical implementation of creativity methods for systematic idea generation;
...Failure mode and effects analysis (FMEA) in the risk assessment of digital service business models;
...Preparation of a roadmap for a service strategy for digital services and Service Level Agreements for specific digital services;
...Preparation of a business plan for digital services and contractual stipulation;
...Classifications for the organisational structure of technical services;
...Technical methods and tools for service monitoring, including customer satisfaction measurement;
... Preparation of requirements and technical specifications for the required digital technologies.

Recommended or required reading and other learning resources / tools

Bruhn/Hadwich (2017): Dienstleistung 4.0: Geschäftsmodelle-Wertschöpfung-Transformation, Band 2, Springer, DOI 10.1007/978-3-658-17552-8.
Bruhn/Hadwich (2017): Dienstleistung 4.0: Konzepte-Methoden-Instrumente, Band 1, Springer, DOI 10.1007/978-3-658-17550-4. Bullinger/Scheer 2006: Service Engineering
Doleski (2014): Integriertes Geschäftsmodell, Springer, DOI 10.1007/978-3-658-07094-6.
Frauenhofer IAO 2013: Trends und Perspektiven des Service Engineering.
Ganz/Meiren 2010: Service Engineering-Buzzword or Discipline.
Gassmann/Frankenberger/CSIK 2017: Geschäftsmodelle entwickeln: 55 innovative Konzepte mit dem St. Galler Business Model Navigator.
Haller 2012: Dienstleistungsmanagement.
Hoffmann/Lennerts/SChmitz/Stölzle/Uebernickel (2016): Business Innovation: Das St. Galler Modell, Springer, DOI 10.1007/978-3-658-07167-7.
Herterich/Uebernickel/Brenner (2016): Industrielle Dienstleistungen 4.0, Springer, DOI 10.1007/978-3-658-13911-7.
Hoffmeister 2015: Digital Business Modelling.
Leimeister 2012: Dienstleistungsengineering und –management.
Osterwalder/Pigneur/Bernarda/Smith (2014): Value Proposition-Design, Wiley, ISBN 978-1-118-96805-5 (paper).
Spath/Fähnrich/Freitag/Meyer 2010: Service Engineering internationaler Dienstleistungen.
Schallmo/Williams (2018): Digital Transformation Now!, Springer, DOI 10.1007/978-3-319-72844-5.
Shallmo/Rusnjak/Anzengruber/Werani/Jünger (2017): Digitale Transformation von Geschäftsmodellen, Springer, DOI 10.1007/978-3-658-12388-8.
Schuh/Gudergan (2016): Management industrieller Dienstleistungen, Springer, DOI 10.1007/978-3-662-47256-9.
Journal of Service Management: Verlag Emerald Group Publishing Ltd.
The Service Industries Journal: Verlag Taylor and Francis Ltd.
Service Business: Verlag Springer

Mode of delivery


Prerequisites and co-requisites

Not applicable

Assessment methods and criteria

Group evaluation