Electronics and Computer Engineering

Marketing and Sales

Integrated course, 2.00 ECTS


Course content

- marketing planning, marketing concepts
- market research
- marketing instruments (product policy, contracting policy, distribution policy, communications policy)
- direct marketing
- marketing project
- negotiation techniques

In exercises, students are required to develop a marketing project for the first bachelor’s thesis.

Learning outcomes

- have an overview of Total Quality Management and are familiar with the quality assurance methods and procedures relevant to electronics
- recognise the significance of marketing for companies and are familiar with the principles of market research and the relevant marketing planning steps,
- have an understanding of different marketing tools and can apply these in projects.

Recommended or required reading and other learning resources / tools

- Ebel: Qualitäsmanagement
- Masing: Handbuch Qualitätsmanagement
- Kotler, Bliemel: Marketingmanagement
- Meffert: Marketing
- Dichtl, Nieschlag, Hörschgen: Marketing
Journals: -

Mode of delivery

Integrated course, exercises 50%

Prerequisites and co-requisites

- Technology Management 4

Assessment methods and criteria

Continuous assessment