Versuch zu erklären, wie wir Content-Strategie unterrichten

The method behind how we teach content strategy

We seem to have developed a rather complex learning system for our Content Strategy Master’s program, one that may be difficult for people to understand when they first encounter it. In October 2018, Lea and I spoke with Marie-Christine Schindler, who will pick up the course on organisational communication and PR in our M.A. program. Because our intent is to make the course more practical than initially planned, we explained how our teaching methods are organised.

by Heinz Wittenbrink, 30 October 2018

Warum Content-Strateginnen und -Strategen die Ärztinnen und Ärzte der Content-Welt sind 1

Why content strategists are the doctors of the content world

As an instructor in the Content Strategy Master’s program, I often use metaphors to convey the concepts and ideas that apply to the discipline of content strategy. One metaphor I find myself returning to, over and over again, is the doctor. The doctor is a timeless profession, one that, as children, we learn about and aspire to be. We all have experience as patients, and understand certain truths from our interactions with them. So then, what is the similarities and differences between doctors and content strategists, and where does the metaphor break down?

by Rahel A. Bailie, 27 February 2018