Absolventinnen Lecture Days 31

Graduate Lectures Days

Michael Forster,

On 11th and 12th of June, graduates of the Institute of Design and Communication were invited to share some of their impressions with our current students. In eight lectures on two days, former students shared their experiences of success and defeat entering the work life.

On the first day of the „Graduate Lectures” the speakers Verena Pöschl, Hellmut Monz, Daniela Gruber and Sanja Zdrnja offered a broad field of experiences, impressions and findings.

Verena Pöschl explained, that in her professional life, spaces always play an important role. The former Information Design student knows about the impact of space on the beings moving inside. Assembly lines, office halls or sales floors have an intermediary purpose and need to be designed accordingly.

Hellmut Monz took us on a short trip to ancient greek and explain the pleasure at playing with logics. After studying Information Design and while several residences in New York, Berlin and Melbourne, he explored the physic, metaphysic and pataphysic dimension of the digitalisation of the unconscious game of psychophysical body movements.

In her talk, Daniela Gruber spoke about the genesis and backgrounds of her master thesis which she wrote, after studying Information Design in Graz, at the “Zurich University of the Arts”. Her plan was to find her personal access concerning autism in her thesis. By interviews, reports and documentaries she tried to generate an impression of an autistic world.

Sanja Zdrnja finished her master’s degree in Interaction Design while her PhD at the University of Arts Belgrade. Beside her multi-medially artistic works, she is researching about the possibility of transformation of sculptures in space, by using several interdisciplinary processes of new media. This theoretical knowledge was already realized in international exhibitions.

The second day of our „Graduate Lectures“ took off with a talk from Evelyn Schlagbauer about her personal detours, one-ways and dead-ends, who finally lead her to Vienna in 2012. There she is focusing on consulting, planning and workshops for long-lasting strategies in corporate communication, besides creating corporate identities and classical corporate designs for print and web.

How „Design thru the Heart“ works was described by Tina Fleck and Valentin Zhuber-Okrog who run the design unit as art directors at En Garde. How “Design thru the Heart” was established and is now used by En Garde and why sometimes design needs to hurt was explained with practical examples.

The „Graduate Lectures“ were completed by Kseniia Eröss and Annabell Spötl, who both studied Exhibition Design at the department for Design and Communication at the FH JOANNEUM.

The role of painting and how important painting is for designers was discussed by the illustrator, artist and exhibition designer Kseniia Eröss. By accident, she transformed a hobby into her profession. She talked about how she uses this ability in designing exhibitions.

„Lessons learned“ was the title of Annabell Spötls lecture and she vividly presented the lessons she had to learn by different examples from her work life in the final lecture of the “Graduate Lectures”. These examples came from problems, that arose from her work in exhibition design and scenography. Today she can use these experiences in creating concepts for international Exhibitions, pop-up stores and events as exhibition designer for Swarovski.