Bachelor’s Thesis

A shift in perspective

An investigation into creativity from constraint

A shift in perspective 10

The discipline of visual communication, similar to many others, underlies a great deal of pressure, as it involves a high need for surprising, unconventional ideas and creative solutions. This thesis investigates not only whether or how one can influence creativity but also whether constraints can promote the creative process.

While several psychologists and philosophers have widely studied creativity, there is still much uncertainty regarding the correlation between creativity and constraint. This thesis addresses the framework behind creativity from theoretical and empirical perspectives. Conducted as self‒study, this small‒scale observation aims to examine the main research question and provide a better understanding of the creative process.