The M-Commerce project focuses on employee training in small and medium-sized enterprises (SME). The aim is to further develop and expand mobile commerce activities in SMEs. This EU-funded project is carried out together with international university partners.
The first phase of the project comprises a state-of-the-art analysis of m-commerce activities and requirements based on online surveys, interviews and the evaluation of secondary data. The country-specific results are coordinated and provide the basis for the development of the m-commerce training. This phase also results in a best practice database listing successful existing m-commerce solutions.
The second phase involves developing the training course based on the results obtained from the first phase together with the project partners.
The third phase focuses on implementing the training courses to be carried out in selected companies in all partner countries. Special emphasis will be placed on selecting a balanced mix of companies from commerce and industry.
The following activities are carried out as part of the project:
Overview of status quo of m-commerce in different European regions
Compiling best practice examples from different regions
Developing teaching and learning materials for m-commerce training
Implementing the training course in all seven partner countries with a minimum of ten SME employees per training cycle
Developing m-commerce strategies and initial solution approaches for m-commerce applications for each participating SME and each training cycle
The state-of-the-art analysis for m-commerce requirements and activities conducted at the start of the project will also be integrated into the development of the training course.
The training modules include
basic knowledge of m-commerce
social media marketing
mobile website usability
mobile webshop optimisation
legal and security aspects
Project management includes an internal project manual and an external evaluator to ensure the quality and sustainability of the project.