Bachelor's thesis
The Box
A new interpretation of a classic toy packaging
Within the framework of this thesis a new packaging design was created for Vagabund Moto, a Graz‒based custom motorcycle brand. This packaging was intended as an exceptional presentation surface for the company’s motorcycles, to present them in the very context in which they stand for Vagabund: ‘An oversized toy that nobody needs but everyone wants’.
From the beginning the requirements for the Box were very high, since there is a good reason why a thought from the renowned designer and architect Charles Eames appears repeatedly in Vagabund’s marketing. It reads: ‘The details are not the details. They make the design’. This quote has become their internal guiding principle over the last few years.
