Eco-innovative design research at the Institute of Product & Transportation Design examines the design of products and systems which combine ecological objectives and industrial process requirements to form a new and successful integrated concept.
In the face of new statutory requirements and growing demand from consumers, in future sustainability will be a key competitive factor for businesses wishing to be successful on the market over the long-term. Today in the USA alone, the market for goods and services designed for sustainable lifestyles is worth more than 290 billion dollars. (Source: www.lohas.com).
Design has a decisive influence on the sustainability of a product and entire product systems. Consequently, eco-innovative design research examines how ecological objectives and industrial process requirements can be combined to form a new and integrated concept. In cooperation with our partners from industry, we help design products which are both more environmentally-friendly and more competitive.