Mag. (FH) Dr.
Bernadette Frech
Portrait
Bernadette Frech studied International Management at FH Joanneum Graz, Austria and the Università degli Studi di Sassari, Italy. Currently she is doing her doctoral studies at the Aston Business School in the UK.
At FH JOANNEUM she is lecturer and project manager at the Department of International Management. She teaches Strategic Management, International Management and Entrepreneurship at postgraduate and undergraduate level. She manages large-scale European and national research projects in the areas of entrepreneurship and quality in higher education. She is responsible for business consulting projects at the department in the fields of marketing management, consumer behavior, and international management. In the business sector she cooperated inter alia with the Austrian Airlines Group, Bayer AG, Knapp AG, Neckermann Versand AG, and the Styrian Business Development Agency.
Besides, she is visiting researcher at the Aston Business School, UK being involved service marketing and international marketing lectures. She is external expert for the World University Service Austria, developing strategic funding priorities for universities in the Western Balcans and constantly evaluating the progress of programme developments at selected universities.
Selected international research projects:
GEM: Global Entrepreneurship Monitor. The world largest ongoing study on entrepreneurial activity, aspirations and attitudes of individuals.
UNAM: Financial management at higher education institutions in the Southern Neighbouring Area
IES: Improving employment service systems through European benchmarking and good practice implementation.
FEELS: Defining trends in European food chain management with a focus on retail branding and country-of-origin effects.
COMPETENCE: Matching competences in higher education and economy. From competence catalogues to strategy and curriculum development.
TAQC & MOLE: Creating an observatory on European-wide transparency of academic qualifications and competencies for catching the mobility of labor in Europe und filling the generalized academic policy.
MISLEM: Developing meta-level indicators for establishing a systematic linkage between educational institutions and the labor market.
E-GUIDE: Quality assurance and needs analysis for the guidance of disadvantaged job seekers into initial vocational training.
RESNET: Quality assurance and needs analysis for novel e-learning offers on renewable energy ressources.
AdysTrain: Train the trainers for the dyslectic workforce.
Quality Assurance in Bosnia and Herzegovina: External evaluation of quality assurance systems established at Bosnian universities in Sarajevo, Mostar and Zenica
Selected company projects:
Bayer Austria Ges.m.b.H. – Development of international market entry studies for Bayer Garten products B2C
Erzherzog Johann Weine GmbH & CoKG – Development of a business plan for the biggest Styrian delicatessen
NO-WASTE: Business plan for an innovative on-board waste mangement system on public airplanes
Memberships:
Founding member of the Observatory on the European Transparancy of Academic Qualifications and the Mobility of the Labour Force (EN ISO 9001:2001 certified)
Publications in journals and conference proceedings:
Azevedo, A.; Omerzel, D.G.; Andrews, J.; Higson, H.; Caballero, A. and Frech, B. (2012). Satisfaction with knowledge and competencies: A multi-country study of employers and business graduates. American Journal of Economics and Business Administration, vol. 4, p. 23-39.
Kiendl-Wendner, D. & Frech, B. (2011). Angewandte Curriculumsentwicklung in F&E Projekten, in: Österreichische Hochschulzeitung, vol. 63, iss. 3, p. 12-13, Verlag Österreich.
Frech, B.; Schmalzer, T.; Wallner, K. & Wenzel, R. (2010). Revitalizing European Labour Markets by Knowledge Exchange and Mutual Learning, in: EBES (Eurasia Business and Economics Society) Conference Proceedings, October 28-30, Athens, p. 76.
Frech, B.; Azevedo, A. & Liebl. H. (2009). G/Local brand challenges in the Austrian agricultural food market, in: Studies on the Agricultural and Food Sector in Central and Eastern Europe, vol. 52, p. 39-47.
Beinhauer, R.; Frech, B. & de Oliveira, S. (2009). Jobtool. Ein holistisches Trainingskonzept zur Bekämpfung der Arbeitslosigkeit, in: Proceedings of the Forschungsforum der österreichischen Fachhochschulen, Österreichische Fachhochschulkonferenz.
Azevedo, A.; Frech, B. & Müller, C. (2007). The role of business competencies as supplementing business knowledge. Theoretical framework and empirical evidence from a pan-European study of business graduates and employers, in: Proceedings of TAQC Conference, Bucharest, September, ISBN 978-973-742-881-3.
Frech, B.; Apfelthaler, G. & Neubauer, M. (2007). Frische Internationalisierungsberatung an der FH Joanneum. Untersuchung von Markteintrittschancen für Bayer in ausgewählten osteuropäischen Ländern, in: Human Technology Styria Botenstoff, October.
Frech, B.; Azevedo, A. & Müller, C. (2007). Closing the qualification gap between labour market requirements and European study programs, in: Proceedings of TAQC Conference, Bucharest, September, ISBN 978-973-742-881-3.
Müller, C., Frech, B. & Ana A. (2007). Reciprocity of Vocational Training for Dyslexic Employees and Meeting the Needs of the Labour Market, in: Proceedings of TAQC Conference, Bucharest, September 2007, ISBN 978-973-742-881-3.
Frech, B. (2007). Marketing European funded research results effectively. Dissemination activities for the observatory on Europe-wide transparency of academic qualifications and competences and mobility of labour in Europe”, in: Proceedings of ICBLC Conference, Graz, December, ISBN 978-3-902103-13-0.
Book editor:
Frech, B. & Beinhauer, R. (2010). Matching Competences in Higher Education and the Labour Market. Manual 2: Matching Competences between Higher Education and the Labour Market, World University Service, ISBN: 3-902103-25-6.
Beinhauer, R. & Frech, B. (2009). Matching Competences in Higher Education and the Labour Market. Manual 1: Competence Based Thinking, World University Service, ISBN 3-902103-22-1.
Publications in books:
Seiger, Denny & Frech, Bernadette "Real-life project classes. Contributing to graduates' development of generic competences demanded by the labour market", presented at the 9th international WACE Conference, Istanbul, June 2012.
Frech, B. Liebl, H. & Scharzenberger, L. (2010). Globalization of Brand Management in the European Food Market, in: P. Rovney et al. (Ed.): Food Chain Management. European Experiences and Local Solutions, Association of Slovak Young Farmers, p. 82-101, ISBN 3-902103-24-8.
Frech, B.& Azevedo, A. (2010). Questionnaire Guideline for Competence Assessment, in: Frech, B & Beinhauer, R. (ed.). Matching Competences in Higher Education and the Labour Market. Manual 2: Matching Competences between Higher Education and the Labour Market, World University Service, ISBN: 3-902103-25-6.
Frech, B.& Beinhauer, R. (2010). Focus Group Interviews, in: Frech, B & Beinhauer, R. (ed.). Matching Competences in Higher Education and the Labour Market. Manual 2: Matching Competences between Higher Education and the Labour Market, World University Service, ISBN: 3-902103-25-6.
Frech, B.& Buitrago, D. (2010). Competence Assessment, in: Frech, B & Beinhauer, R. (ed.). Matching Competences in Higher Education and the Labour Market. Manual 2: Matching Competences between Higher Education and the Labour Market, World University Service, ISBN: 3-902103-25-6.
Frech, B.; Buitrago, D. & Beinhauer, R. (2010). Importance of Competence Assessment for Labour Market and University Stakeholders, in: Frech, B & Beinhauer, R. (ed.). Matching Competences in Higher Education and the Labour Market. Manual 2: Matching Competences between Higher Education and the Labour Market, World University Service, ISBN: 3-902103-25-6.
Professional presentations:
Frech, Bernadette & Linditsch, Claudia, “Revitalizing European labour markets by knowledge exchange and mutual learning”, presented at the EBES Eurasia Business and Economics Society Conference, Athens, October 2010.
Frech, Bernadette, “Labour-market oriented curricula – an Austrian case study”, presented at the Conference on Higher Education and Labour Market – EU Experiences, Pristine, September 2009.
Frech, Bernadette, "Austrian innovative and successful good practices for raising employment", presented at the Conference on Implementing Employment Service. Best Practices and Successful Strategies in Europe", Cagliari, March 2009.
Beinhauer, Rupert; Frech, Bernadette and Schmalzer, Thomas, "Business Transfer in Europe", presented at the International Conference on Business Transfer Programme, Copenhagen, April 2008.
Frech, Bernadette, "Quality assurance strengths at BiH universities. Monitoring results of the Tempus project strengthening quality assurance at BiH universities”, presented at the Conference on Quality Assurance Systems in Bosnia and Herzegovina, Sarajevo, January, 2008.
Frech, Bernadette, “Closing the qualification gap between labour market requirements and European study programs”, presented at the Leonardo da Vinci Workshop on Qualifications and Stakeholder - The Contribution of the Obsorvatory on European-wide TAQC and MOLE, Bucharest, September 2007.
Frech, Bernadette, “TAQC: Creating an observatory on European-wide transparency of academic qualifications and competencies for catching the mobility of labour in Europe und filling the generalized academic policy”, presented at the Socrates Valorisation Conference on Intercultural Communication, Business and Learning Competences, Graz, June 2007.
Frech, Bernadette, “The role of business competencies as supplementing business knowledge: Theoretical framework and empirical evidence from a pan-European study of business graduates and employers”, presented at the Leonardo da Vinci Workshop on Qualifications and Stakeholder - The Contribution of the Observatory on European-wide TAQC and MOLE, Bucharest, September 2007.
At FH JOANNEUM she is lecturer and project manager at the Department of International Management. She teaches Strategic Management, International Management and Entrepreneurship at postgraduate and undergraduate level. She manages large-scale European and national research projects in the areas of entrepreneurship and quality in higher education. She is responsible for business consulting projects at the department in the fields of marketing management, consumer behavior, and international management. In the business sector she cooperated inter alia with the Austrian Airlines Group, Bayer AG, Knapp AG, Neckermann Versand AG, and the Styrian Business Development Agency.
Besides, she is visiting researcher at the Aston Business School, UK being involved service marketing and international marketing lectures. She is external expert for the World University Service Austria, developing strategic funding priorities for universities in the Western Balcans and constantly evaluating the progress of programme developments at selected universities.
Selected international research projects:
GEM: Global Entrepreneurship Monitor. The world largest ongoing study on entrepreneurial activity, aspirations and attitudes of individuals.
UNAM: Financial management at higher education institutions in the Southern Neighbouring Area
IES: Improving employment service systems through European benchmarking and good practice implementation.
FEELS: Defining trends in European food chain management with a focus on retail branding and country-of-origin effects.
COMPETENCE: Matching competences in higher education and economy. From competence catalogues to strategy and curriculum development.
TAQC & MOLE: Creating an observatory on European-wide transparency of academic qualifications and competencies for catching the mobility of labor in Europe und filling the generalized academic policy.
MISLEM: Developing meta-level indicators for establishing a systematic linkage between educational institutions and the labor market.
E-GUIDE: Quality assurance and needs analysis for the guidance of disadvantaged job seekers into initial vocational training.
RESNET: Quality assurance and needs analysis for novel e-learning offers on renewable energy ressources.
AdysTrain: Train the trainers for the dyslectic workforce.
Quality Assurance in Bosnia and Herzegovina: External evaluation of quality assurance systems established at Bosnian universities in Sarajevo, Mostar and Zenica
Selected company projects:
Bayer Austria Ges.m.b.H. – Development of international market entry studies for Bayer Garten products B2C
Erzherzog Johann Weine GmbH & CoKG – Development of a business plan for the biggest Styrian delicatessen
NO-WASTE: Business plan for an innovative on-board waste mangement system on public airplanes
Memberships:
Founding member of the Observatory on the European Transparancy of Academic Qualifications and the Mobility of the Labour Force (EN ISO 9001:2001 certified)
Publications in journals and conference proceedings:
Azevedo, A.; Omerzel, D.G.; Andrews, J.; Higson, H.; Caballero, A. and Frech, B. (2012). Satisfaction with knowledge and competencies: A multi-country study of employers and business graduates. American Journal of Economics and Business Administration, vol. 4, p. 23-39.
Kiendl-Wendner, D. & Frech, B. (2011). Angewandte Curriculumsentwicklung in F&E Projekten, in: Österreichische Hochschulzeitung, vol. 63, iss. 3, p. 12-13, Verlag Österreich.
Frech, B.; Schmalzer, T.; Wallner, K. & Wenzel, R. (2010). Revitalizing European Labour Markets by Knowledge Exchange and Mutual Learning, in: EBES (Eurasia Business and Economics Society) Conference Proceedings, October 28-30, Athens, p. 76.
Frech, B.; Azevedo, A. & Liebl. H. (2009). G/Local brand challenges in the Austrian agricultural food market, in: Studies on the Agricultural and Food Sector in Central and Eastern Europe, vol. 52, p. 39-47.
Beinhauer, R.; Frech, B. & de Oliveira, S. (2009). Jobtool. Ein holistisches Trainingskonzept zur Bekämpfung der Arbeitslosigkeit, in: Proceedings of the Forschungsforum der österreichischen Fachhochschulen, Österreichische Fachhochschulkonferenz.
Azevedo, A.; Frech, B. & Müller, C. (2007). The role of business competencies as supplementing business knowledge. Theoretical framework and empirical evidence from a pan-European study of business graduates and employers, in: Proceedings of TAQC Conference, Bucharest, September, ISBN 978-973-742-881-3.
Frech, B.; Apfelthaler, G. & Neubauer, M. (2007). Frische Internationalisierungsberatung an der FH Joanneum. Untersuchung von Markteintrittschancen für Bayer in ausgewählten osteuropäischen Ländern, in: Human Technology Styria Botenstoff, October.
Frech, B.; Azevedo, A. & Müller, C. (2007). Closing the qualification gap between labour market requirements and European study programs, in: Proceedings of TAQC Conference, Bucharest, September, ISBN 978-973-742-881-3.
Müller, C., Frech, B. & Ana A. (2007). Reciprocity of Vocational Training for Dyslexic Employees and Meeting the Needs of the Labour Market, in: Proceedings of TAQC Conference, Bucharest, September 2007, ISBN 978-973-742-881-3.
Frech, B. (2007). Marketing European funded research results effectively. Dissemination activities for the observatory on Europe-wide transparency of academic qualifications and competences and mobility of labour in Europe”, in: Proceedings of ICBLC Conference, Graz, December, ISBN 978-3-902103-13-0.
Book editor:
Frech, B. & Beinhauer, R. (2010). Matching Competences in Higher Education and the Labour Market. Manual 2: Matching Competences between Higher Education and the Labour Market, World University Service, ISBN: 3-902103-25-6.
Beinhauer, R. & Frech, B. (2009). Matching Competences in Higher Education and the Labour Market. Manual 1: Competence Based Thinking, World University Service, ISBN 3-902103-22-1.
Publications in books:
Seiger, Denny & Frech, Bernadette "Real-life project classes. Contributing to graduates' development of generic competences demanded by the labour market", presented at the 9th international WACE Conference, Istanbul, June 2012.
Frech, B. Liebl, H. & Scharzenberger, L. (2010). Globalization of Brand Management in the European Food Market, in: P. Rovney et al. (Ed.): Food Chain Management. European Experiences and Local Solutions, Association of Slovak Young Farmers, p. 82-101, ISBN 3-902103-24-8.
Frech, B.& Azevedo, A. (2010). Questionnaire Guideline for Competence Assessment, in: Frech, B & Beinhauer, R. (ed.). Matching Competences in Higher Education and the Labour Market. Manual 2: Matching Competences between Higher Education and the Labour Market, World University Service, ISBN: 3-902103-25-6.
Frech, B.& Beinhauer, R. (2010). Focus Group Interviews, in: Frech, B & Beinhauer, R. (ed.). Matching Competences in Higher Education and the Labour Market. Manual 2: Matching Competences between Higher Education and the Labour Market, World University Service, ISBN: 3-902103-25-6.
Frech, B.& Buitrago, D. (2010). Competence Assessment, in: Frech, B & Beinhauer, R. (ed.). Matching Competences in Higher Education and the Labour Market. Manual 2: Matching Competences between Higher Education and the Labour Market, World University Service, ISBN: 3-902103-25-6.
Frech, B.; Buitrago, D. & Beinhauer, R. (2010). Importance of Competence Assessment for Labour Market and University Stakeholders, in: Frech, B & Beinhauer, R. (ed.). Matching Competences in Higher Education and the Labour Market. Manual 2: Matching Competences between Higher Education and the Labour Market, World University Service, ISBN: 3-902103-25-6.
Professional presentations:
Frech, Bernadette & Linditsch, Claudia, “Revitalizing European labour markets by knowledge exchange and mutual learning”, presented at the EBES Eurasia Business and Economics Society Conference, Athens, October 2010.
Frech, Bernadette, “Labour-market oriented curricula – an Austrian case study”, presented at the Conference on Higher Education and Labour Market – EU Experiences, Pristine, September 2009.
Frech, Bernadette, "Austrian innovative and successful good practices for raising employment", presented at the Conference on Implementing Employment Service. Best Practices and Successful Strategies in Europe", Cagliari, March 2009.
Beinhauer, Rupert; Frech, Bernadette and Schmalzer, Thomas, "Business Transfer in Europe", presented at the International Conference on Business Transfer Programme, Copenhagen, April 2008.
Frech, Bernadette, "Quality assurance strengths at BiH universities. Monitoring results of the Tempus project strengthening quality assurance at BiH universities”, presented at the Conference on Quality Assurance Systems in Bosnia and Herzegovina, Sarajevo, January, 2008.
Frech, Bernadette, “Closing the qualification gap between labour market requirements and European study programs”, presented at the Leonardo da Vinci Workshop on Qualifications and Stakeholder - The Contribution of the Obsorvatory on European-wide TAQC and MOLE, Bucharest, September 2007.
Frech, Bernadette, “TAQC: Creating an observatory on European-wide transparency of academic qualifications and competencies for catching the mobility of labour in Europe und filling the generalized academic policy”, presented at the Socrates Valorisation Conference on Intercultural Communication, Business and Learning Competences, Graz, June 2007.
Frech, Bernadette, “The role of business competencies as supplementing business knowledge: Theoretical framework and empirical evidence from a pan-European study of business graduates and employers”, presented at the Leonardo da Vinci Workshop on Qualifications and Stakeholder - The Contribution of the Observatory on European-wide TAQC and MOLE, Bucharest, September 2007.