Fatma Zeynep Bilgin-Wührer

F. Zeynep Bilgin is Professor of Marketing at the Department of Business Administration in Marmara University – Istanbul /Turkey, where the medium of instruction is English. She is a graduate of Austrian High School St.Georgs Kolleg (1979) and Bogazici University for her Bachelors degree in accounting and finance (1983) and her Masters degree in marketing in Department of Management (1985). Based on a DAAD (Deutscher Akademischer Austauschdienst) scholarship, she worked on her PhD dissertation as a guest assistant to Prof. Herbert Jacob at the University of Hamburg, Germany for 16 months (1987-1989). She received her PhD. degree from the Bogazici University - Istanbul, Turkey in 1990. Prof. Bilgin has worked at the Johannes Kepler University, Linz / Austria in the Fall semester 2006, at the Boðaziçi University - Istanbul, Turkey in the academic year 2004-2005, at the State University of West Georgia in Spring semester 1998, and at the University of Memphis, USA in the academic year 1998 - 1999. She was also guest lecturer at University of Navarra in Pamplona / Spain, at the Maribor University in Maribor / Slovenia and Johannes Kepler University in Linz / Austria through the Sokrates-Erasmus bilateral agreements. Dr. Bilgin became an associate professor (Dozent) in 1995 and full professor (o.Univ.Prof.) in 2001. Her research interests are international marketing with a special emphasis on emerging markets, marketing knowledge development, consumer behavior and service quality. She has published a book on “Business success via new visions on marketing” with E. Cobanoglu and M. Yalcin, a book on the “basics for consumer behavior”, a “handbook for thesis writing in Turkey” and the “Drivers of Global Business Success in Emerging Markets” with V. Sriram and G. A. Wührer. She has published several book chapters and her studies have appeared in international journals such as Thunderbird International Business Review, The International Journal of Marketing, Journal of Business and Management, International Journal of Service Industry Management, Tourism Analysis and Case Research Journal and many of her studies have been presented in several international conferences.