Peter Sicher



Peter Sicher received his master’s degree in Business Administration at the Karl-Franzens-University Graz (Austria) and an Advanced Management education from Cranfield University School of Management (UK). He is currently senior lecture of Business-to-Business Marketing, Distribution & Channel Management, International Entrepreneurship and Strategy at the Department of International Management at FH Joanneum - University of Applied Sciences.

He started his professional career as Key Account Manager of NCR Corporation. He worked in different sales and marketing management positions for companies like NCR, AT&T, and Cisco Systems in Central & Eastern Europe before he became partner of Infoteam Sales Process Consulting AG, an international consulting company based in Switzerland. In 2009 he founded with partners the innovate+grow Group, a international consulting organization focusing on co-creating growth and profit with their clients. He is also shareholder and chairman of Vipu International Oy, a Finish B2B Inbound marketing agency.

His field of interests are primarily in Marketing, International Sales & Key Account Management, Innovation and Strategy. He is a member of the Academy of Management, Academy of Marketing Sciences, American Marketing Association, and the Strategic Management Society. He also is a member and previous officer of Toastmasters International.