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Ulrike Kretzer
Profile
Ulrike Kretzer studied Psychology at the Karl-Franzens University in Graz, with a focus on Social Psychology. During her studies, she particularly concentrated on User Experience and the perception of design. After completing her psychology studies, she worked for the international market research institute YouGovPsychonomics AG, where she was involved in a research project commissioned by the European Commission. The goal of the project was to identify barriers and restrictions related to online shopping in different EU member states.
With more than ten years of consultancy experience at USECON – The Usability Consultants GmbH, Ulrike managed numerous national and international Customer Experience and User Research projects. She also worked extensively on the further development of various methods and tools for collecting customer experiences. For example, she led the “Experience Crowdsourcing Tool” research project, which was supported by the Technology Agency of the City of Vienna GmbH. The project’s objective was to develop a process- and user-optimized innovation platform.
In her current role as an Expert Advisor at the AIT Austrian Institute of Technology, Ulrike Kretzer supports her clients on their journey toward digitalization and assists them in areas such as Customer Experience Management, User Requirement Engineering, conceptual design, and process consulting.
Publications:
“Vorgehensweisen zur Benutzerintegration im agilen Umfeld” (with J. Schauerhofer, P. Melichar, and B. Zillinger). In: Hess, S. & Fischer, H. (Eds.), Mensch und Computer 2018 - Usability Professionals. Bonn: Gesellschaft für Informatik e.V. and German UPA e.V. (pp. 253-264). DOI: 10.18420/muc2018-up-0202
“Experience Tagebücher: Potentiale und Einschränkungen der Methode sowie Gesetzmäßigkeiten für den richtigen Einsatz” (with A. Kunz and M. Murtinger), 2013. In: Brau, H., Lehmann, A., Petrovic, K. & Schroeder, M. C. (Eds.), Tagungsband UP13. Stuttgart: German UPA e.V. (pp. 194-199).
“Designpräferenzen - Kulturelle Unterschiede in der Beurteilung der Designelemente von Universitätswebseiten”, VDM Verlag Dr. Müller, 2010, ISBN: 978-3639238440.
With more than ten years of consultancy experience at USECON – The Usability Consultants GmbH, Ulrike managed numerous national and international Customer Experience and User Research projects. She also worked extensively on the further development of various methods and tools for collecting customer experiences. For example, she led the “Experience Crowdsourcing Tool” research project, which was supported by the Technology Agency of the City of Vienna GmbH. The project’s objective was to develop a process- and user-optimized innovation platform.
In her current role as an Expert Advisor at the AIT Austrian Institute of Technology, Ulrike Kretzer supports her clients on their journey toward digitalization and assists them in areas such as Customer Experience Management, User Requirement Engineering, conceptual design, and process consulting.
Publications:
“Vorgehensweisen zur Benutzerintegration im agilen Umfeld” (with J. Schauerhofer, P. Melichar, and B. Zillinger). In: Hess, S. & Fischer, H. (Eds.), Mensch und Computer 2018 - Usability Professionals. Bonn: Gesellschaft für Informatik e.V. and German UPA e.V. (pp. 253-264). DOI: 10.18420/muc2018-up-0202
“Experience Tagebücher: Potentiale und Einschränkungen der Methode sowie Gesetzmäßigkeiten für den richtigen Einsatz” (with A. Kunz and M. Murtinger), 2013. In: Brau, H., Lehmann, A., Petrovic, K. & Schroeder, M. C. (Eds.), Tagungsband UP13. Stuttgart: German UPA e.V. (pp. 194-199).
“Designpräferenzen - Kulturelle Unterschiede in der Beurteilung der Designelemente von Universitätswebseiten”, VDM Verlag Dr. Müller, 2010, ISBN: 978-3639238440.