{"id":100234053,"date":"2025-08-14T10:11:38","date_gmt":"2025-08-14T08:11:38","guid":{"rendered":"https:\/\/www.fh-joanneum.at\/?post_type=alumn&#038;p=100234053"},"modified":"2025-08-14T10:16:24","modified_gmt":"2025-08-14T08:16:24","slug":"anna-lena-reischl-ma","status":"publish","type":"alumn","link":"https:\/\/www.fh-joanneum.at\/en\/alumni\/anna-lena-reischl-ma\/","title":{"rendered":"Anna-Lena Reischl, MA"},"content":{"rendered":"<div class=\"wp-block-sidebar-layout-container margin-bottom-normal\">\n    <div\n        class=\"container-lg\"\n        style=\"--bs-gutter-x: 0;\"\n    >\n        <div\n            class=\"row\"\n            style=\"--bs-gutter-x: 0;\"\n        >\n            \n<div class=\"col-12 col-md-3 order-1 order-md-0 sidebar\">\n                <div class=\"alumn-infos mb-5\">\n        <div class=\"container-lg\">\n            <div class=\"row justify-content-around\">\n                <div class=\"col-8 col-sm-6 col-md-12\">\n                  <div class=\"absolvent-sidebar\">\n                    <picture>\n                        <source\n                media=\"(max-width: 384px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/08\/Anna-Lena-Reischl-Alumni-Portraet-384x576.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/08\/Anna-Lena-Reischl-Alumni-Portraet-768x1152.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/08\/Anna-Lena-Reischl-Alumni-Portraet-768x1152.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/08\/Anna-Lena-Reischl-Alumni-Portraet-683x1024.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 683px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/08\/Anna-Lena-Reischl-Alumni-Portraet-683x1024.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/08\/Anna-Lena-Reischl-Alumni-Portraet-1024x1536.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/08\/Anna-Lena-Reischl-Alumni-Portraet-1024x1536.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/08\/Anna-Lena-Reischl-Alumni-Portraet.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1170px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/08\/Anna-Lena-Reischl-Alumni-Portraet.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/08\/Anna-Lena-Reischl-Alumni-Portraet.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid portrait\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/08\/Anna-Lena-Reischl-Alumni-Portraet.jpg\"\n        alt=\"Anna-Lena Reischl\"\n        title=\"Anna-Lena Reischl\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                            <div class=\"description mt-3\">\n                            &#8220;Strategy begins for me with curiosity and careful observation.&#8221;\n                        <\/div>\n                                      <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n        \n<!-- TODO Styling -->\n<div\n    id=\"\"\n    class=\"wp-block-department-card margin-bottom-normal management\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row justify-content-around\">\n            <div class=\"col-8 col-sm-6 col-md-12\">\n                <a\n        class=\"\"\n        href=\"https:\/\/www.fh-joanneum.at\/en\/university\/departments\/management-and-business\/\"\n        target=\"_self\"\n    >\n                            <div class=\"major-bg-color\">\n                        <div class=\"wrapper\">\n                            <div class=\"header\">\n                                <svg class=\"department-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"38\" height=\"38\" viewBox=\"0 0 38 38\" fill=\"none\">\n  <g clip-path=\"url(#clip0_206_66)\">\n    <path d=\"M0.89965 0H37.1304C37.6183 0 38.0139 0.39558 38.0139 0.8835V37.115C38.0139 37.902 37.062 38.2964 36.5053 37.7397L0.27455 1.50784C-0.281769 0.95152 0.112291 0 0.89965 0Z\" fill=\"#ffffff\"\/>\n    <path d=\"M0.972082 20.8916H16.2253C16.733 20.8916 17.1449 21.3031 17.1449 21.8108V37.0602C17.1449 37.8791 16.1546 38.2895 15.5751 37.7104L0.321902 22.461C-0.257218 21.8819 0.152802 20.8916 0.972082 20.8916Z\" fill=\"#ffffff\"\/>\n  <\/g>\n  <defs>\n    <clipPath id=\"clip0_206_66\">\n      <rect width=\"38\" height=\"38\" fill=\"none\"\/>\n    <\/clipPath>\n  <\/defs>\n<\/svg>                                <span>Department<\/span>\n                            <\/div>\n                            <h4>Management and Business<\/h4>\n                        <\/div>\n                    <\/div>\n            <span><\/span>\n                    <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n\n<div class=\"d-none d-md-flex col-md-1 seperator-column\"><\/div>\n<div class=\"col-12 col-md-8 order-0 order-md-1\">\n    \n<div\n    id=\"\"\n    class=\"wp-block-intro-text margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <div class=\"major-text-color fst-italic\"><p>Anna-Lena Reischl combines strategic thinking with creative curiosity \u2013 as a Strategic Planner, she develops brands with substance and vision.<\/p>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div id=\"\" class=\"wp-block-text-content margin-bottom-small\">\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <p><strong><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f393.svg\" alt=\"&#127891;\">What I studied:<\/strong><\/p>\n<ul>\n<li>Master&rsquo;s degree&nbsp;<a href=\"https:\/\/www.fh-joanneum.at\/digital-entrepreneurship\/master\/\">Digital Entrepreneurship<\/a><\/li>\n<\/ul>\n<p><strong>&#11088;<\/strong><strong>My job:<\/strong> Strategic Planner at BBDO in Vienna, Austria.<\/p>\n<p><strong><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f4ed.svg\" alt=\"&#128237;\"> How to reach me:<\/strong><a href=\"mailto:al.reischl@web.de\">al.reischl@web.de<\/a> and on <a href=\"https:\/\/www.linkedin.com\/in\/anna-lenareischl\/\" target=\"_blank\" rel=\"noopener noreferrer\">linkedIn<\/a><\/p>\n\n            <\/div>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n<div\n    id=\"\"\n    class=\"wp-block-akkordeon margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n                                                <div class=\"col-12\">\n                        <h3 class=\"mb-0\"><\/h3>\n\n                                                                                                                    <div class=\"accordion-element-accordion\">\n                                    <a\n                                        data-bs-toggle=\"collapse\"\n                                        class=\"arrow-link large-arrow py-3 pe-1 d-block border-bottom collapsed\"\n                                        href=\"#accordion-760005663\"\n                                    >\n                                        <h4\n                                            class=\"accordion-title mb-0 d-flex align-items-center justify-content-between\">\n                                            <span>My Friendship Book Entry<\/span>\n                                            <svg width=\"12\" height=\"24\" viewBox=\"0 0 9 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path id=\"accordion_chevron\" d=\"M1.5 1.5L7.5 7.5L1.5 13.5\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                                            <\/h5>\n                                    <\/a>\n                                    <div\n                                        class=\"collapse content-wrapper mt-4\"\n                                        id=\"accordion-760005663\"\n                                    >\n                                        <p data-start=\"270\" data-end=\"330\"><strong>I am <\/strong>curious, optimistic, and perceptive.<\/p>\n<p class=\"\" data-start=\"270\" data-end=\"330\"><strong>As a child, I <\/strong>had many dreams<strong> \u2013 today I\u2019m <\/strong>a strategist with a creative mindset.<\/p>\n<p class=\"\" data-start=\"547\" data-end=\"639\"><strong data-start=\"547\" data-end=\"639\" data-is-last-node=\"\">Tell us what your job is, without telling us what your job is: <\/strong>Observe, analyze, interpret.<\/p>\n\n                                    <\/div>\n                                <\/div>\n                                                                                            <div class=\"accordion-element-accordion\">\n                                    <a\n                                        data-bs-toggle=\"collapse\"\n                                        class=\"arrow-link large-arrow py-3 pe-1 d-block border-bottom collapsed\"\n                                        href=\"#accordion-722267699\"\n                                    >\n                                        <h4\n                                            class=\"accordion-title mb-0 d-flex align-items-center justify-content-between\">\n                                            <span>About my studies<\/span>\n                                            <svg width=\"12\" height=\"24\" viewBox=\"0 0 9 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path id=\"accordion_chevron\" d=\"M1.5 1.5L7.5 7.5L1.5 13.5\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                                            <\/h5>\n                                    <\/a>\n                                    <div\n                                        class=\"collapse content-wrapper mt-4\"\n                                        id=\"accordion-722267699\"\n                                    >\n                                        <p><strong data-start=\"923\" data-end=\"980\">This is what you definitely learn during the program:<\/strong><br data-start=\"980\" data-end=\"983\" \/>Embedding communication strategically into a broader business context.<\/p>\n<p><strong data-start=\"1057\" data-end=\"1077\">The best course:<\/strong><br data-start=\"1077\" data-end=\"1080\" \/>Any course that required entrepreneurial thinking.<\/p>\n<p><strong data-start=\"59\" data-end=\"103\">What I learned in my studies for my job:<\/strong><br data-start=\"103\" data-end=\"106\" \/>From my studies, I primarily gained a deeper understanding of how to always embed communication measures within a broader business context. Concrete analysis tools and frameworks help me to identify markets, target groups, and business objectives more clearly. The programme also showed me that I enjoy acting as an \u201cintrapreneur\u201d within a company: I value the security of being an employee while pursuing an entrepreneurial and self-reliant approach.<\/p>\n\n                                    <\/div>\n                                <\/div>\n                                                                                            <div class=\"accordion-element-accordion\">\n                                    <a\n                                        data-bs-toggle=\"collapse\"\n                                        class=\"arrow-link large-arrow py-3 pe-1 d-block border-bottom collapsed\"\n                                        href=\"#accordion-1149060083\"\n                                    >\n                                        <h4\n                                            class=\"accordion-title mb-0 d-flex align-items-center justify-content-between\">\n                                            <span>My advice for you<\/span>\n                                            <svg width=\"12\" height=\"24\" viewBox=\"0 0 9 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path id=\"accordion_chevron\" d=\"M1.5 1.5L7.5 7.5L1.5 13.5\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                                            <\/h5>\n                                    <\/a>\n                                    <div\n                                        class=\"collapse content-wrapper mt-4\"\n                                        id=\"accordion-1149060083\"\n                                    >\n                                        <p>Use your time at university to explore industries, jobs, and companies. It\u2019s the phase when you can be bold, make mistakes, and build your professional foundation.<\/p>\n\n                                    <\/div>\n                                <\/div>\n                                                                        <\/div>\n                                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<div id=\"\" class=\"wp-block-text-content margin-bottom-normal\">\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <h3>About my job<\/h3>\n<p>As a Strategic Planner at BBDO, I work at the intersection of consumer behavior, societal trends, and brand development. I analyze markets and media, plan campaigns, and develop strategic foundations for strong brand identities. What excites me most is translating everyday observations into concepts and bringing them to life with creative teams. For me, the advertising industry thrives on exchange, inspiring people, and the constant opportunity to dive into new topics.<br data-start=\"2240\" data-end=\"2243\">My personal highlight so far: a complete rebranding and launch campaign for a Swiss hotel association &ndash; an experience that showed me how important trust, teamwork, and creative freedom are.<\/p>\n<h3><strong data-start=\"59\" data-end=\"76\">My next goals<\/strong><\/h3>\n<p>My next goals are to determine which core areas of strategic planning I want to focus on (more brand or more communication). Looking further ahead, I definitely see myself in a leadership role. I want to give others a chance and inspire them for this profession &ndash; just as I have always had supporters and great mentors along my own journey. I chose Vienna because you can find inspiring people and ideas around every corner in this city. I&rsquo;m fascinated by advertising because it&rsquo;s so much about exchanging with people, understanding societal changes, and engaging with psychology and philosophy. I love that I get to work on new topics every single day.<\/p>\n\n            <\/div>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n<\/div>\n\n\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":38,"template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/alumn\/100234053"}],"collection":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/alumn"}],"about":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/types\/alumn"}],"author":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/users\/38"}],"version-history":[{"count":8,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/alumn\/100234053\/revisions"}],"predecessor-version":[{"id":100236037,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/alumn\/100234053\/revisions\/100236037"}],"wp:attachment":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/media?parent=100234053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}