{"id":100247243,"date":"2026-02-25T10:23:18","date_gmt":"2026-02-25T09:23:18","guid":{"rendered":"https:\/\/www.fh-joanneum.at\/?post_type=alumn&#038;p=100247243"},"modified":"2026-02-26T08:44:40","modified_gmt":"2026-02-26T07:44:40","slug":"peter-ries","status":"publish","type":"alumn","link":"https:\/\/www.fh-joanneum.at\/en\/alumni\/peter-ries\/","title":{"rendered":"Peter Rie\u00df"},"content":{"rendered":"<div class=\"wp-block-sidebar-layout-container margin-bottom-normal\">\n    <div\n        class=\"container-lg\"\n        style=\"--bs-gutter-x: 0;\"\n    >\n        <div\n            class=\"row\"\n            style=\"--bs-gutter-x: 0;\"\n        >\n            \n<div class=\"col-12 col-md-3 order-1 order-md-0 sidebar\">\n                <div class=\"alumn-infos mb-5\">\n        <div class=\"container-lg\">\n            <div class=\"row justify-content-around\">\n                <div class=\"col-8 col-sm-6 col-md-12\">\n                  <div class=\"absolvent-sidebar\">\n                    <picture>\n                        <source\n                media=\"(max-width: 349px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/Peter-Fotos-klein-2.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/Peter-Fotos-klein-2.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 349px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/Peter-Fotos-klein-2.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/Peter-Fotos-klein-2.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 349px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/Peter-Fotos-klein-2.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/Peter-Fotos-klein-2.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 349px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/Peter-Fotos-klein-2.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/Peter-Fotos-klein-2.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 349px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/Peter-Fotos-klein-2.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/Peter-Fotos-klein-2.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid portrait\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/Peter-Fotos-klein-2.jpg\"\n        alt=\"Peter Rie\u00df\"\n        title=\"Peter Rie\u00df\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                            <div class=\"description mt-3\">\n                            &#8220;I translate ideas into attention and enjoy turning creative concepts into real impact.&#8221;\n                        <\/div>\n                                      <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n        \n<div id=\"\" class=\"wp-block-partner-card margin-bottom-normal\">\n  <div class=\"container-lg\">\n      <div class=\"row justify-content-around\">\n          <div class=\"col-8 col-sm-6 col-md-12\">\n              <a href=\"https:\/\/www.instagram.com\/pr.socials?igsh=NGM2ZGVldXdpbnNt\">\n                  <div class=\"border border-light\">\n                      <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/pr-socials-wort-bild-marke-rgb-primaer-576x196.png, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/pr-socials-wort-bild-marke-rgb-primaer-768x262.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/pr-socials-wort-bild-marke-rgb-primaer-768x262.png, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/pr-socials-wort-bild-marke-rgb-primaer-1024x349.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/pr-socials-wort-bild-marke-rgb-primaer-1024x349.png, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/pr-socials-wort-bild-marke-rgb-primaer.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1182px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/pr-socials-wort-bild-marke-rgb-primaer.png, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/pr-socials-wort-bild-marke-rgb-primaer.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1182px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/pr-socials-wort-bild-marke-rgb-primaer.png, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/pr-socials-wort-bild-marke-rgb-primaer.png 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/pr-socials-wort-bild-marke-rgb-primaer.png\"\n        alt=\"Peter Rie\u00df - PR Socials\"\n        title=\"Peter Rie\u00df - PR Socials\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                      <div class=\"p-3\">\n                          <p>Works at<\/p>\n                          <h4>PR.Socials<\/h4>\n                          <p> <\/p>\n                      <\/div>\n                  <\/div>\n              <\/a>\n          <\/div>\n      <\/div>\n  <\/div>\n<\/div>\n\n\n<!-- TODO Styling -->\n<div\n    id=\"\"\n    class=\"wp-block-department-card margin-bottom-normal management\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row justify-content-around\">\n            <div class=\"col-8 col-sm-6 col-md-12\">\n                <a\n        class=\"\"\n        href=\"https:\/\/www.fh-joanneum.at\/en\/university\/departments\/management-and-business\/\"\n        target=\"_self\"\n    >\n                            <div class=\"major-bg-color\">\n                        <div class=\"wrapper\">\n                            <div class=\"header\">\n                                <svg class=\"department-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"38\" height=\"38\" viewBox=\"0 0 38 38\" fill=\"none\">\n  <g clip-path=\"url(#clip0_206_66)\">\n    <path d=\"M0.89965 0H37.1304C37.6183 0 38.0139 0.39558 38.0139 0.8835V37.115C38.0139 37.902 37.062 38.2964 36.5053 37.7397L0.27455 1.50784C-0.281769 0.95152 0.112291 0 0.89965 0Z\" fill=\"#ffffff\"\/>\n    <path d=\"M0.972082 20.8916H16.2253C16.733 20.8916 17.1449 21.3031 17.1449 21.8108V37.0602C17.1449 37.8791 16.1546 38.2895 15.5751 37.7104L0.321902 22.461C-0.257218 21.8819 0.152802 20.8916 0.972082 20.8916Z\" fill=\"#ffffff\"\/>\n  <\/g>\n  <defs>\n    <clipPath id=\"clip0_206_66\">\n      <rect width=\"38\" height=\"38\" fill=\"none\"\/>\n    <\/clipPath>\n  <\/defs>\n<\/svg>                                <span>Department<\/span>\n                            <\/div>\n                            <h4>Management and Business<\/h4>\n                        <\/div>\n                    <\/div>\n            <span><\/span>\n                    <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n\n<div class=\"d-none d-md-flex col-md-1 seperator-column\"><\/div>\n<div class=\"col-12 col-md-8 order-0 order-md-1\">\n    \n<div\n    id=\"\"\n    class=\"wp-block-intro-text margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <div class=\"major-text-color fst-italic\"><p>Peter Rie\u00df is the founder and owner of the social-media-focused agency <strong data-start=\"341\" data-end=\"355\" data-is-only-node=\"\">PR.Socials<\/strong> in Graz, where he transforms creative ideas into successful digital strategies.<\/p>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div id=\"\" class=\"wp-block-text-content margin-bottom-small\">\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <p><strong><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f393.svg\" alt=\"&#127891;\">What I studied:<\/strong><\/p>\n<ul>\n<li>Master&rsquo;s degree &ndash; <a href=\"https:\/\/www.fh-joanneum.at\/digital-entrepreneurship\/master\/en\/\">Digital Entrepreneurship and Innovation,<\/a> cohort 2021<\/li>\n<\/ul>\n<p><strong>&#128161; My job:<\/strong> Owner of the social-media&ndash;focused advertising agency PR.Socials in Graz, Austria<\/p>\n<p><strong><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f4ed.svg\" alt=\"&#128237;\"> How to reach me: <\/strong><a href=\"mailto:hallo@prsocials.com\">Mail<\/a><\/p>\n\n            <\/div>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n<div\n    id=\"\"\n    class=\"wp-block-akkordeon margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n                                                <div class=\"col-12\">\n                        <h3 class=\"mb-0\"><\/h3>\n\n                                                                                                                    <div class=\"accordion-element-accordion\">\n                                    <a\n                                        data-bs-toggle=\"collapse\"\n                                        class=\"arrow-link large-arrow py-3 pe-1 d-block border-bottom collapsed\"\n                                        href=\"#accordion-727905404\"\n                                    >\n                                        <h4\n                                            class=\"accordion-title mb-0 d-flex align-items-center justify-content-between\">\n                                            <span>My Friendship Book Entry<\/span>\n                                            <svg width=\"12\" height=\"24\" viewBox=\"0 0 9 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path id=\"accordion_chevron\" d=\"M1.5 1.5L7.5 7.5L1.5 13.5\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                                            <\/h5>\n                                    <\/a>\n                                    <div\n                                        class=\"collapse content-wrapper mt-4\"\n                                        id=\"accordion-727905404\"\n                                    >\n                                        <p class=\"\" data-start=\"116\" data-end=\"141\"><strong data-start=\"116\" data-end=\"139\">Me in three emojis:<\/strong><\/p>\n<p data-start=\"116\" data-end=\"141\">\u2728Passionate about new ideas &amp; digital creativity<\/p>\n<p data-start=\"116\" data-end=\"141\">\ud83c\udfaf Driven by purpose and positive change<\/p>\n<p data-start=\"116\" data-end=\"141\">\ud83d\udca1Always exploring new ideas and finding clever solutions<\/p>\n<p class=\"\" data-start=\"143\" data-end=\"165\"><strong data-start=\"143\" data-end=\"163\">In my free time:\u00a0<\/strong>Outside of work, I find inspiration in nature through hiking and mountain biking, expressing creativity through photography and content creation, and discovering new cultures and places while traveling.<\/p>\n<p class=\"\" data-start=\"167\" data-end=\"200\"><strong data-start=\"167\" data-end=\"198\">This was the most exciting project I worked on:\u00a0<\/strong>founding my own agency<\/p>\n<p class=\"\" data-start=\"270\" data-end=\"330\"><strong data-start=\"270\" data-end=\"328\">When I was little, I wanted to be<\/strong> a special forces agent<strong data-start=\"270\" data-end=\"328\">, today I am <\/strong>the owner of a social-media\u2013focused advertising agency.<\/p>\n<p class=\"\" data-start=\"332\" data-end=\"374\"><strong data-start=\"332\" data-end=\"372\">If I hadn\u2019t studied <\/strong>Digital Entrepreneurship<strong data-start=\"332\" data-end=\"372\">, I would\u00a0<\/strong>probably be working in an agency or in the event management industry<\/p>\n<p class=\"\" data-start=\"376\" data-end=\"431\"><strong data-start=\"376\" data-end=\"429\">Here is where I spent my time after the lectures: <\/strong>having coffee with some of my colleagues<\/p>\n<p class=\"\" data-start=\"465\" data-end=\"498\"><strong data-start=\"465\" data-end=\"496\">My favorite spot on campus:\u00a0<\/strong>rooftop terrace<\/p>\n<p class=\"\" data-start=\"500\" data-end=\"545\"><strong data-start=\"500\" data-end=\"543\">This is how I celebrated my graduation: <\/strong>with some great food and quality time with family<\/p>\n<p class=\"\" data-start=\"547\" data-end=\"639\"><strong data-start=\"547\" data-end=\"639\" data-is-last-node=\"\">Tell us what your job is, without telling us what your job is: <\/strong>I translate ideas into attention<\/p>\n\n                                    <\/div>\n                                <\/div>\n                                                                                            <div class=\"accordion-element-accordion\">\n                                    <a\n                                        data-bs-toggle=\"collapse\"\n                                        class=\"arrow-link large-arrow py-3 pe-1 d-block border-bottom collapsed\"\n                                        href=\"#accordion-331517525\"\n                                    >\n                                        <h4\n                                            class=\"accordion-title mb-0 d-flex align-items-center justify-content-between\">\n                                            <span>About my studies<\/span>\n                                            <svg width=\"12\" height=\"24\" viewBox=\"0 0 9 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path id=\"accordion_chevron\" d=\"M1.5 1.5L7.5 7.5L1.5 13.5\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                                            <\/h5>\n                                    <\/a>\n                                    <div\n                                        class=\"collapse content-wrapper mt-4\"\n                                        id=\"accordion-331517525\"\n                                    >\n                                        <p><strong>If my studies were an<\/strong> animal<strong>, it would be<\/strong>\u00a0a wolf. Teaching me how to lead independently, while also showing the power of collaboration and collective strength.<\/p>\n<p><strong>What you definitely learn in my study programme: <\/strong>How to be a DEM good leader \ud83d\ude09<\/p>\n<p><strong>The best course was: <\/strong>Entrepreneurial mindset<\/p>\n<p><strong>This course was a challenge for me: <\/strong>Data technologies<\/p>\n<p><strong>Fun fact from my studies? Useless knowledge? <\/strong>I learned that \u2018just one small change\u2019 is never actually small.<\/p>\n\n                                    <\/div>\n                                <\/div>\n                                                                                            <div class=\"accordion-element-accordion\">\n                                    <a\n                                        data-bs-toggle=\"collapse\"\n                                        class=\"arrow-link large-arrow py-3 pe-1 d-block border-bottom collapsed\"\n                                        href=\"#accordion-1153767739\"\n                                    >\n                                        <h4\n                                            class=\"accordion-title mb-0 d-flex align-items-center justify-content-between\">\n                                            <span>My advice for you<\/span>\n                                            <svg width=\"12\" height=\"24\" viewBox=\"0 0 9 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path id=\"accordion_chevron\" d=\"M1.5 1.5L7.5 7.5L1.5 13.5\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                                            <\/h5>\n                                    <\/a>\n                                    <div\n                                        class=\"collapse content-wrapper mt-4\"\n                                        id=\"accordion-1153767739\"\n                                    >\n                                        <p>You don\u2019t have to have everything figured out. Learning how to adapt is part of the process.<\/p>\n\n                                    <\/div>\n                                <\/div>\n                                                                        <\/div>\n                                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<div id=\"\" class=\"wp-block-text-content margin-bottom-normal\">\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <h3>About my job<\/h3>\n<p data-start=\"103\" data-end=\"507\">I am the founder and owner of <strong data-start=\"220\" data-end=\"234\">PR.Socials<\/strong>, a social-media-focused advertising agency based in Graz. In my work, I translate ideas into attention and help my clients grow their digital presence effectively &ndash; one of the highlights of my career was helping a client reach 100,000 followers within just a few months.<\/p>\n<p data-start=\"509\" data-end=\"991\">I stumbled into this career path, but I quickly realized how much I enjoy turning creative concepts into real impact. My studies helped me develop essential skills for my job, including analyzing target groups, interpreting insights and data, building meaningful networks, and developing the mindset to turn ideas into action. I rely on creative approaches and strategic thinking every day, and I continuously focus on my strengths while enjoying the journey of growing my agency.<\/p>\n\n            <\/div>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n<div\n    id=\"\"\n    class=\"wp-block-tipp-box margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <div class=\"tipp-box border border-danger\">\n                    <div class=\"tipp-box-inner p-2 p-md-3\">\n                        <h4 class=\"\">Our Graduates<\/h4>\n                        <p>Would you like to get to know other FH JOANNEUM graduates and find out more about their studies and career paths?\u00a0<a href=\"https:\/\/www.fh-joanneum.at\/en\/university\/services\/alumni\/our-graduates\/\">You can find all the portraits here.<\/a><\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":38,"template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/alumn\/100247243"}],"collection":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/alumn"}],"about":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/types\/alumn"}],"author":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/users\/38"}],"version-history":[{"count":11,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/alumn\/100247243\/revisions"}],"predecessor-version":[{"id":100249415,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/alumn\/100247243\/revisions\/100249415"}],"wp:attachment":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/media?parent=100247243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}