{"id":100247302,"date":"2026-02-23T15:21:26","date_gmt":"2026-02-23T14:21:26","guid":{"rendered":"https:\/\/www.fh-joanneum.at\/?post_type=alumn&#038;p=100247302"},"modified":"2026-02-23T15:26:13","modified_gmt":"2026-02-23T14:26:13","slug":"nina-bohm","status":"publish","type":"alumn","link":"https:\/\/www.fh-joanneum.at\/en\/alumni\/nina-bohm\/","title":{"rendered":"Nina B\u00f6hm"},"content":{"rendered":"<div class=\"wp-block-sidebar-layout-container margin-bottom-normal\">\n    <div\n        class=\"container-lg\"\n        style=\"--bs-gutter-x: 0;\"\n    >\n        <div\n            class=\"row\"\n            style=\"--bs-gutter-x: 0;\"\n        >\n            \n<div class=\"col-12 col-md-3 order-1 order-md-0 sidebar\">\n                <div class=\"alumn-infos mb-5\">\n        <div class=\"container-lg\">\n            <div class=\"row justify-content-around\">\n                <div class=\"col-8 col-sm-6 col-md-12\">\n                  <div class=\"absolvent-sidebar\">\n                    <picture>\n                        <source\n                media=\"(max-width: 349px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/Nina-Bild.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/Nina-Bild.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 349px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/Nina-Bild.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/Nina-Bild.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 349px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/Nina-Bild.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/Nina-Bild.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 349px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/Nina-Bild.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/Nina-Bild.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 349px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/Nina-Bild.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/Nina-Bild.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid portrait\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/Nina-Bild.jpg\"\n        alt=\"Nina B\u00f6hm\"\n        title=\"Nina B\u00f6hm\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                            <div class=\"description mt-3\">\n                            \u201cFor me, successful international strategy means understanding numbers, culture, and people equally \u2013 because often it\u2019s the small details that determine major success.\u201d\n                        <\/div>\n                                      <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n        \n<div id=\"\" class=\"wp-block-partner-card margin-bottom-normal\">\n  <div class=\"container-lg\">\n      <div class=\"row justify-content-around\">\n          <div class=\"col-8 col-sm-6 col-md-12\">\n              <a href=\"https:\/\/www.makr.bet\/\">\n                  <div class=\"border border-light\">\n                      <picture>\n                        <source\n                media=\"(max-width: 546px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/makr-green@2x.png, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/makr-green@2x.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 546px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/makr-green@2x.png, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/makr-green@2x.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 546px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/makr-green@2x.png, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/makr-green@2x.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 546px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/makr-green@2x.png, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/makr-green@2x.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 546px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/makr-green@2x.png, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/makr-green@2x.png 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/makr-green@2x.png\"\n        alt=\"MAKR GmbH\"\n        title=\"MAKR GmbH\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                      <div class=\"p-3\">\n                          <p>Works at<\/p>\n                          <h4>MAKR GmbH<\/h4>\n                          <p> <\/p>\n                      <\/div>\n                  <\/div>\n              <\/a>\n          <\/div>\n      <\/div>\n  <\/div>\n<\/div>\n\n\n<!-- TODO Styling -->\n<div\n    id=\"\"\n    class=\"wp-block-department-card margin-bottom-normal management\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row justify-content-around\">\n            <div class=\"col-8 col-sm-6 col-md-12\">\n                <a\n        class=\"\"\n        href=\"https:\/\/www.fh-joanneum.at\/en\/university\/departments\/management-and-business\/\"\n        target=\"_self\"\n    >\n                            <div class=\"major-bg-color\">\n                        <div class=\"wrapper\">\n                            <div class=\"header\">\n                                <svg class=\"department-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"38\" height=\"38\" viewBox=\"0 0 38 38\" fill=\"none\">\n  <g clip-path=\"url(#clip0_206_66)\">\n    <path d=\"M0.89965 0H37.1304C37.6183 0 38.0139 0.39558 38.0139 0.8835V37.115C38.0139 37.902 37.062 38.2964 36.5053 37.7397L0.27455 1.50784C-0.281769 0.95152 0.112291 0 0.89965 0Z\" fill=\"#ffffff\"\/>\n    <path d=\"M0.972082 20.8916H16.2253C16.733 20.8916 17.1449 21.3031 17.1449 21.8108V37.0602C17.1449 37.8791 16.1546 38.2895 15.5751 37.7104L0.321902 22.461C-0.257218 21.8819 0.152802 20.8916 0.972082 20.8916Z\" fill=\"#ffffff\"\/>\n  <\/g>\n  <defs>\n    <clipPath id=\"clip0_206_66\">\n      <rect width=\"38\" height=\"38\" fill=\"none\"\/>\n    <\/clipPath>\n  <\/defs>\n<\/svg>                                <span>Department<\/span>\n                            <\/div>\n                            <h4>Management and Business<\/h4>\n                        <\/div>\n                    <\/div>\n            <span><\/span>\n                    <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n\n<div class=\"d-none d-md-flex col-md-1 seperator-column\"><\/div>\n<div class=\"col-12 col-md-8 order-0 order-md-1\">\n    \n<div\n    id=\"\"\n    class=\"wp-block-intro-text margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <div class=\"major-text-color fst-italic\"><p data-start=\"46\" data-end=\"253\">Nina B\u00f6hm combines strategic thinking, international sales expertise, and intercultural sensitivity to successfully navigate global markets, particularly in Latin America.<\/p>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div id=\"\" class=\"wp-block-text-content margin-bottom-small\">\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <p><strong><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f393.svg\" alt=\"&#127891;\"> What I studied:<\/strong><\/p>\n<ul>\n<li>Master&rsquo;s degree &ndash; <a href=\"https:\/\/www.fh-joanneum.at\/global-strategic-decision-making\/master\/en\/\">Global Strategic Decision Making<\/a><\/li>\n<\/ul>\n<p><strong>&#11088;<\/strong><i> <\/i><strong>My job:<\/strong> Business Development Manger at MAKR GmbH in Graz, AUSTRIA.<\/p>\n<p><strong><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f4ed.svg\" alt=\"&#128237;\"> How to reach me: <\/strong><a href=\"https:\/\/www.linkedin.com\/in\/boehm-nina\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a>, <a href=\"mailto:nina_boehm@gmx.at\">Mail<\/a><\/p>\n\n            <\/div>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n<div\n    id=\"\"\n    class=\"wp-block-akkordeon margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n                                                <div class=\"col-12\">\n                        <h3 class=\"mb-0\"><\/h3>\n\n                                                                                                                    <div class=\"accordion-element-accordion\">\n                                    <a\n                                        data-bs-toggle=\"collapse\"\n                                        class=\"arrow-link large-arrow py-3 pe-1 d-block border-bottom collapsed\"\n                                        href=\"#accordion-745543730\"\n                                    >\n                                        <h4\n                                            class=\"accordion-title mb-0 d-flex align-items-center justify-content-between\">\n                                            <span>My Friendship Book Entry<\/span>\n                                            <svg width=\"12\" height=\"24\" viewBox=\"0 0 9 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path id=\"accordion_chevron\" d=\"M1.5 1.5L7.5 7.5L1.5 13.5\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                                            <\/h5>\n                                    <\/a>\n                                    <div\n                                        class=\"collapse content-wrapper mt-4\"\n                                        id=\"accordion-745543730\"\n                                    >\n                                        <p class=\"\" data-start=\"116\" data-end=\"141\"><strong data-start=\"116\" data-end=\"139\">Me in three emojis:<\/strong><\/p>\n<p data-start=\"116\" data-end=\"141\">\ud83c\udf0d Global mindset and cultural awareness<\/p>\n<p data-start=\"116\" data-end=\"141\">\ud83e\udded Strategic direction, leadership focus<\/p>\n<p data-start=\"116\" data-end=\"141\">\ud83c\udfaf Strategic focus and goal orientation<\/p>\n<p class=\"\" data-start=\"143\" data-end=\"165\"><strong data-start=\"143\" data-end=\"163\">In my free time:<\/strong> I study Spanish and Portuguese<br \/>\nI do all kinds of sports, gym, snowboarding, mountain biking, hiking&#8230;<br \/>\nI travel around the world<\/p>\n<p class=\"\" data-start=\"167\" data-end=\"200\"><strong data-start=\"167\" data-end=\"198\">The coolest internship\/project was: <\/strong>Racing Team &#8211; Team leader for the Business Plan Department at FH JOANNEUM<\/p>\n<p class=\"\" data-start=\"202\" data-end=\"268\"><strong data-start=\"202\" data-end=\"266\">I spent my semester abroad in: <\/strong>Argentina<\/p>\n<p class=\"\" data-start=\"270\" data-end=\"330\"><strong data-start=\"270\" data-end=\"328\">When I was little, I wanted to be <\/strong>a TV host<strong data-start=\"270\" data-end=\"328\">, today I am <\/strong>a Sales and Business Development Manager<strong data-start=\"270\" data-end=\"328\">.<\/strong><\/p>\n<p class=\"\" data-start=\"332\" data-end=\"374\"><strong data-start=\"332\" data-end=\"372\">If I hadn\u2019t studied <\/strong>Global Strategic Management<strong data-start=\"332\" data-end=\"372\">, I would be: <\/strong>less confident to work in a crazy industry<\/p>\n<p class=\"\" data-start=\"376\" data-end=\"431\"><strong data-start=\"376\" data-end=\"429\">Here is where I spent my time after the lectures:\u00a0<\/strong>in the gym<\/p>\n<p class=\"\" data-start=\"433\" data-end=\"463\"><strong data-start=\"433\" data-end=\"461\">The best food on campus: <\/strong>Spar<\/p>\n<p class=\"\" data-start=\"465\" data-end=\"498\"><strong data-start=\"465\" data-end=\"496\">My favorite spot on campus: <\/strong>Rooftop terrasse, red booths<\/p>\n<p class=\"\" data-start=\"500\" data-end=\"545\"><strong data-start=\"500\" data-end=\"543\">This is how I celebrated my graduation:\u00a0<\/strong>With my family and friends in a restaurant<\/p>\n<p class=\"\" data-start=\"547\" data-end=\"639\"><strong data-start=\"547\" data-end=\"639\" data-is-last-node=\"\">Tell us what your job is, without telling us what your job is: <\/strong>I turn football passion, local regulations, and sharp odds into products that make sense for LatAm markets and still perform commercially.<\/p>\n\n                                    <\/div>\n                                <\/div>\n                                                                                            <div class=\"accordion-element-accordion\">\n                                    <a\n                                        data-bs-toggle=\"collapse\"\n                                        class=\"arrow-link large-arrow py-3 pe-1 d-block border-bottom collapsed\"\n                                        href=\"#accordion-1120464637\"\n                                    >\n                                        <h4\n                                            class=\"accordion-title mb-0 d-flex align-items-center justify-content-between\">\n                                            <span>About my studies<\/span>\n                                            <svg width=\"12\" height=\"24\" viewBox=\"0 0 9 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path id=\"accordion_chevron\" d=\"M1.5 1.5L7.5 7.5L1.5 13.5\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                                            <\/h5>\n                                    <\/a>\n                                    <div\n                                        class=\"collapse content-wrapper mt-4\"\n                                        id=\"accordion-1120464637\"\n                                    >\n                                        <p><strong>If my studies were a<\/strong> animal<strong>, it would be:\u00a0<\/strong>Duracell bunny &#8211; reacting fast to everything<\/p>\n<p><strong>What you definitely learn in my study programme: <\/strong>How to really present yourself and every topic that will come your way<\/p>\n<p><strong>The best course was: <\/strong>Global Strategic Decision Making<\/p>\n<p><strong>This course was a challenge for me:\u00a0<\/strong>Research Methods and Statistics<\/p>\n<p><strong>Fun fact from my studies? Useless knowledge?\u00a0<\/strong>Some companies fail abroad not because of bad products, but because they translate their slogans poorly. For example: Pepsi in China: Slogan \u201cPepsi brings you back to life\u201d was translated as \u201cPepsi brings\u00a0your ancestors back from the grave.\u201d<\/p>\n\n                                    <\/div>\n                                <\/div>\n                                                                                            <div class=\"accordion-element-accordion\">\n                                    <a\n                                        data-bs-toggle=\"collapse\"\n                                        class=\"arrow-link large-arrow py-3 pe-1 d-block border-bottom collapsed\"\n                                        href=\"#accordion-2126068136\"\n                                    >\n                                        <h4\n                                            class=\"accordion-title mb-0 d-flex align-items-center justify-content-between\">\n                                            <span>My advice for you<\/span>\n                                            <svg width=\"12\" height=\"24\" viewBox=\"0 0 9 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path id=\"accordion_chevron\" d=\"M1.5 1.5L7.5 7.5L1.5 13.5\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                                            <\/h5>\n                                    <\/a>\n                                    <div\n                                        class=\"collapse content-wrapper mt-4\"\n                                        id=\"accordion-2126068136\"\n                                    >\n                                        <p>Studying Global Strategic Management taught me how companies grow and compete internationally, and how strategy isn\u2019t just about numbers. It\u2019s also about culture, people, and context. You learn to see the big picture: why some companies succeed abroad, why some fail, and how small decisions can make a huge difference.<br \/>\nWhat everybody should also take from Global Strategic Management, are the people, friends and therefore network you create. In Graz and in the semester abroad. So many talented and smart people in one place are not found twice in your life.<\/p>\n\n                                    <\/div>\n                                <\/div>\n                                                                        <\/div>\n                                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<div id=\"\" class=\"wp-block-text-content margin-bottom-normal\">\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <h3>About my job<\/h3>\n<p data-start=\"99\" data-end=\"466\">I work as a Business Development Manager at MAKR GmbH in Graz, where I operate at the intersection of international sales, strategy, and market adaptation. My role involves understanding complex conditions such as local regulations, cultural differences, and market mechanics, and turning them into products that succeed in the market &ndash; especially in Latin America.<\/p>\n<p data-start=\"468\" data-end=\"899\">My studies in Global Strategic Management provided me with a strong strategic and intercultural foundation. Skills in market analysis, project management, negotiation, and the experience from my semester abroad in Argentina have been particularly valuable. Today, I use my language skills and knowledge of international markets to acquire new clients, build sustainable business relationships, and drive growth in global markets.<\/p>\n\n            <\/div>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n<div\n    id=\"\"\n    class=\"wp-block-tipp-box margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <div class=\"tipp-box border border-danger\">\n                    <div class=\"tipp-box-inner p-2 p-md-3\">\n                        <h4 class=\"\">Our Graduates<\/h4>\n                        <p>Would you like to get to know other FH JOANNEUM graduates and find out more about their studies and career paths?\u00a0<a href=\"https:\/\/www.fh-joanneum.at\/en\/university\/services\/alumni\/our-graduates\/\">You can find all the portraits here.<\/a><\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":38,"template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/alumn\/100247302"}],"collection":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/alumn"}],"about":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/types\/alumn"}],"author":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/users\/38"}],"version-history":[{"count":9,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/alumn\/100247302\/revisions"}],"predecessor-version":[{"id":100249200,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/alumn\/100247302\/revisions\/100249200"}],"wp:attachment":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/media?parent=100247302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}