{"id":10026563,"date":"2018-06-29T13:17:13","date_gmt":"2018-06-29T11:17:13","guid":{"rendered":"https:\/\/www.fh-joanneum.at\/?post_type=events&#038;p=26563"},"modified":"2018-06-29T13:21:35","modified_gmt":"2018-06-29T11:21:35","slug":"to-be-or-not-to-be-stereotyped-the-representation-of-women-in-iranian-advertisement","status":"publish","type":"event","link":"https:\/\/www.fh-joanneum.at\/en\/event\/to-be-or-not-to-be-stereotyped-the-representation-of-women-in-iranian-advertisement\/","title":{"rendered":"To Be or Not to Be Stereotyped?! The Representation of Women in Iranian Advertisement"},"content":{"rendered":"<div class=\"wp-block-sidebar-layout-container margin-bottom-normal\">\n    <div\n        class=\"container-lg\"\n        style=\"--bs-gutter-x: 0;\"\n    >\n        <div\n            class=\"row\"\n            style=\"--bs-gutter-x: 0;\"\n        >\n            \n<div class=\"col-12 col-md-3 order-1 order-md-0 sidebar\">\n                        \n<div id=\"\" class=\"wp-block-fact-box margin-bottom-normal\">\n  <div class=\"container-lg\">\n        <div class=\"row justify-content-around\">\n            <div class=\"col-8 col-sm-6 col-md-12\">\n                <div class=\"card border border-light p-3\">\n                    <ul class=\"list-unstyled mb-0\">\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Date\n                          <\/div>\n                          <div class=\"value fw-bold\">19 July 2018<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Time\n                          <\/div>\n                          <div class=\"value fw-bold\">14:00 &#8211; 15:00<\/div>\n                        <\/li>\n                                              <li\n                          class=\"\"\n                        >\n                          <div class=\"label mb-1\">\n                            Location\n                          <\/div>\n                          <div class=\"value fw-bold\">Seminar room 14, FH JOANNEUM, Eggenberger Allee 11, 8020 Graz<\/div>\n                        <\/li>\n                                          <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div\n    id=\"\"\n    class=\"wp-block-text-card card margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row justify-content-around\">\n            <div class=\"col-8 col-sm-6 col-md-12\">\n                <div class=\"border border-light p-3\">\n                    <div class=\"module-migration-sidebar-ueberschrift-text\">\n<h4 class=\"field-migration-ueberschrift\">Registration:<\/h4>\n<p class=\"field-migration-text\">\n<p><a href=\"http:\/\/fhj.to\/genderstereotypesiran\">fhj.to\/genderstereotypesiran<\/a><\/p>\n<\/p>\n<\/div>\n\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div\n    id=\"\"\n    class=\"wp-block-institute-card margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n                                    <div class=\"row justify-content-around\">\n                    <div class=\"col-8 col-sm-6 col-md-12\">\n                        <a\n        class=\"management institute-card\"\n        href=\"https:\/\/www.fh-joanneum.at\/en\/institute\/international-management-and-entrepreneurship\/\"\n         target=\"_self\"     >\n                            <div class=\"major-bg-color\">\n            <div class=\"wrapper\">\n                <div class=\"header\">\n                    <span>Institute<\/span>\n                <\/div>\n                <h4>International Management and Entrepreneurship<\/h4>\n            <\/div>\n        <\/div>\n            <span><\/span>\n                    <\/a>\n                    <\/div>\n                <\/div>\n                        <\/div>\n<\/div>\n\n\n<\/div>\n\n<div class=\"d-none d-md-flex col-md-1 seperator-column\"><\/div>\n<div class=\"col-12 col-md-8 order-0 order-md-1\">\n     \n<div\n    id=\"\"\n    class=\"wp-block-intro-text margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <div class=\"major-text-color fst-italic\"><div class=\"module-migration-intro-text\">\n<p class=\"field-migration-intro_textfield\">\n<p>Over 90% of Iranian women are literate and 30% to 60% of university students are women. However, Iranian advertisement presents women in a different light by reinforcing gender stereotypes that have long been shifting towards a modern society.<\/p>\n<\/p>\n<\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div id=\"\" class=\"wp-block-text-content margin-bottom-normal\">\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <p>A few advertisements deliver challenging messages regarding traditional gender stereotypes. How that impacts the advertisement branch and how Islamic State Television portrays the female body and women when it comes to gender stereotypes are some of the interesting topics of this guest speech and paper presentation by <strong>Azra Ghandeharion, PhD<\/strong>, from the Department of English Literature and Cultural Studies, Faculty of Letters and Humanities, Ferdowsi University of Mashhad, Iran.  <\/p>\n<p>Azra Ghandeharion has been an assistant professor of English literature and cultural studies at Ferdowsi University of Mashhad (Iran) since 2013. Her interest in interdisciplinary studies motivated her to introduce &ldquo;Literature and Media Studies&rdquo; for the first time in Iran on graduate level. Being specialized in new historicism and cultural studies, she organized numerous panels related to Iranian studies, adaptation studies, advertisement studies and media literacy. Her interest in research includes contemporary Middle Eastern art and culture. Her emphasis is on &lsquo;Otherness&rsquo; issues, adaptation, appropriation, body politics, and literature of diaspora. Her academic research encompasses the revision and re-narration of Western culture and literature in the Middle East. Her critical interests cover the competing discourse of society in popular culture.  <\/p>\n<p>Her recent publication regarding advertisement studies includes: &ldquo;Governmental Discourses in Advertising on Iran&rsquo;s State Television&rdquo;, &ldquo;Iranian Advertisements: A Postcolonial Semiotic Reading&rdquo;, &ldquo;Stereotyped Utopia: The Imaginary word of Iranian Advertisement&rdquo; and &ldquo;When Colonialism and Anti-Colonialism Synthesize: Critical Discourse Analysis of Iran&rsquo;s State TV Advertisements&rdquo;.<\/p>\n\n            <\/div>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n<\/div>\n\n\n        <\/div>\n    <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>A few advertisements deliver challenging messages regarding traditional gender stereotypes. How that impacts the advertisement branch and how Islamic State Television portrays the female body and women when it comes to gender stereotypes are some of the interesting topics of this guest speech and paper presentation by Azra Ghandeharion, PhD, from the Department of English Literature and Cultural Studies, Faculty of Letters and Humanities, Ferdowsi University of Mashhad, Iran.<\/p>\n","protected":false},"author":38,"featured_media":10024033,"template":"","format":[10003981],"meta":{"_acf_changed":false,"footnotes":""},"topic":[10002876],"location":[10005006,10032973],"class_list":["post-10026563","event","type-event","status-publish","has-post-thumbnail","hentry","topic-society","format-informational-event","location-graz","location-graz-en"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Over 90% of Iranian women are literate and 30% to 60% of university students are women. 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