{"id":10015161,"date":"2017-02-09T13:07:44","date_gmt":"2017-02-09T12:07:44","guid":{"rendered":"https:\/\/www.fh-joanneum.at\/?page_id=15161"},"modified":"2025-08-22T09:38:08","modified_gmt":"2025-08-22T07:38:08","slug":"corporate-identity","status":"publish","type":"page","link":"https:\/\/www.fh-joanneum.at\/en\/university\/corporate-identity\/","title":{"rendered":"Corporate Identity"},"content":{"rendered":"<div\n    id=\"\"\n    class=\"wp-block-teaser-with-submenue margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col-12 col-md-3 mb-4 mb-md-0\">\n                                    <ul class=\"bordered-menu\">\n                                                    <li>\n                                <a\n        class=\"arrow-link\"\n        href=\"https:\/\/www.fh-joanneum.at\/en\/university\/corporate-identity\/corporate-design-styleguide\/\"\n         target=\"_self\"     >\n                            Corporate Design Styleguide\n            <span><\/span>\n                            <svg width=\"9\" height=\"15\" viewBox=\"0 0 9 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path id=\"chevron_right\" d=\"M1.5 1.5L7.5 7.5L1.5 13.5\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>            <\/a>\n                            <\/li>\n                                                    <li>\n                                <a\n        class=\"arrow-link\"\n        href=\"https:\/\/www.fh-joanneum.at\/en\/university\/corporate-identity\/corporate-wording\/\"\n         target=\"_self\"     >\n                            Corporate Wording\n            <span><\/span>\n                            <svg width=\"9\" height=\"15\" viewBox=\"0 0 9 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path id=\"chevron_right\" d=\"M1.5 1.5L7.5 7.5L1.5 13.5\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>            <\/a>\n                            <\/li>\n                                                    <li>\n                                <a\n        class=\"arrow-link\"\n        href=\"https:\/\/www.fh-joanneum.at\/en\/university\/corporate-identity\/corporate-language\/\"\n         target=\"_self\"     >\n                            Corporate Language\n            <span><\/span>\n                            <svg width=\"9\" height=\"15\" viewBox=\"0 0 9 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path id=\"chevron_right\" d=\"M1.5 1.5L7.5 7.5L1.5 13.5\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>            <\/a>\n                            <\/li>\n                                            <\/ul>\n                            <\/div>\n            <div class=\"d-none d-md-flex col-md-1 seperator-column\"><\/div>\n            <div class=\"col-12 col-md-8\">\n                <div>\n                    <h3 class=\"fw-normal mb-0\">Our corporate identity (CI) and its constituent elements determine how FH JOANNEUM \u2013 University of Applied Sciences is perceived both externally and internally. It thus defines the very essence of our university and represents the foundation of our academic culture.<br \/>\r\n<\/h3>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div\n        id=\"\"\n        class=\"wp-block-topic-grid margin-bottom-normal\"\n    >\n        <div class=\"container-lg\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                                            <div class=\"row topic-grid-row mb-4\">\n                                                            <div class=\"col-12 col-md-4 square-img\">\n                                    <a\n        class=\"item\"\n        href=\"https:\/\/www.fh-joanneum.at\/en\/university\/corporate-identity\/corporate-design-styleguide\/\"\n            >\n                            <div class=\"image-wrapper\">\n                                            <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2019\/05\/corporate-identity-8.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2019\/05\/corporate-identity-8-768x512.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2019\/05\/corporate-identity-8-768x512.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2019\/05\/corporate-identity-8-1024x682.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2019\/05\/corporate-identity-8-1024x682.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2019\/05\/corporate-identity-8.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2019\/05\/corporate-identity-8.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2019\/05\/corporate-identity-8.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2000px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2019\/05\/corporate-identity-8.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2019\/05\/corporate-identity-8.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2019\/05\/corporate-identity-8.jpg\"\n        alt=\"Corporate Identity 6\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                        <\/div>\n                                        <h4 class=\"mb-0 mt-2\">Corporate Design<\/h4>\n            <span>Corporate Design<\/span>\n                    <\/a>\n                                <\/div>\n                                                            <div class=\"col-12 col-md-4 square-img\">\n                                    <a\n        class=\"item\"\n        href=\"https:\/\/www.fh-joanneum.at\/en\/university\/corporate-identity\/corporate-wording\/\"\n            >\n                            <div class=\"image-wrapper\">\n                                            <picture>\n                        <source\n                media=\"(max-width: 300px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-5.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-5.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 300px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-5.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-5.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 300px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-5.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-5.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 300px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-5.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-5.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 300px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-5.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-5.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-5.jpg\"\n        alt=\"Corporate Identity 3\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                        <\/div>\n                                        <h4 class=\"mb-0 mt-2\">Corporate Wording<\/h4>\n            <span>Corporate Wording<\/span>\n                    <\/a>\n                                <\/div>\n                                                            <div class=\"col-12 col-md-4 square-img\">\n                                    <a\n        class=\"item\"\n        href=\"https:\/\/www.fh-joanneum.at\/en\/university\/corporate-identity\/corporate-language\/\"\n            >\n                            <div class=\"image-wrapper\">\n                                            <picture>\n                        <source\n                media=\"(max-width: 300px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-6.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-6.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 300px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-6.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-6.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 300px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-6.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-6.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 300px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-6.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-6.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 300px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-6.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-6.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-6.jpg\"\n        alt=\"Corporate Identity 4\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                        <\/div>\n                                        <h4 class=\"mb-0 mt-2\">Corporate Language<\/h4>\n            <span>Corporate Language<\/span>\n                    <\/a>\n                                <\/div>\n                                                    <\/div>\n                                        <div class=\"topic-grid-swiper-outer-wrapper\">\n\n                        <div class=\"swiper topic-grid-swiper\">\n                            <div class=\"swiper-wrapper\">\n                                                                    <div class=\"swiper-slide\">\n                                        <a\n        class=\"item\"\n        href=\"https:\/\/www.fh-joanneum.at\/en\/university\/corporate-identity\/corporate-design-styleguide\/\"\n            >\n                            <div class=\"image-wrapper\">\n                                                <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2019\/05\/corporate-identity-8.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2019\/05\/corporate-identity-8-768x512.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2019\/05\/corporate-identity-8-768x512.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2019\/05\/corporate-identity-8-1024x682.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2019\/05\/corporate-identity-8-1024x682.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2019\/05\/corporate-identity-8.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2019\/05\/corporate-identity-8.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2019\/05\/corporate-identity-8.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2000px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2019\/05\/corporate-identity-8.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2019\/05\/corporate-identity-8.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2019\/05\/corporate-identity-8.jpg\"\n        alt=\"Corporate Identity 6\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                            <\/div>\n                                            <h4 class=\"mb-0 mt-2\">Corporate Design<\/h4>\n            <span>Corporate Design<\/span>\n                    <\/a>\n\n                                    <\/div>\n                                                                    <div class=\"swiper-slide\">\n                                        <a\n        class=\"item\"\n        href=\"https:\/\/www.fh-joanneum.at\/en\/university\/corporate-identity\/corporate-wording\/\"\n            >\n                            <div class=\"image-wrapper\">\n                                                <picture>\n                        <source\n                media=\"(max-width: 300px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-5.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-5.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 300px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-5.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-5.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 300px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-5.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-5.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 300px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-5.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-5.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 300px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-5.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-5.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-5.jpg\"\n        alt=\"Corporate Identity 3\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                            <\/div>\n                                            <h4 class=\"mb-0 mt-2\">Corporate Wording<\/h4>\n            <span>Corporate Wording<\/span>\n                    <\/a>\n\n                                    <\/div>\n                                                                    <div class=\"swiper-slide\">\n                                        <a\n        class=\"item\"\n        href=\"https:\/\/www.fh-joanneum.at\/en\/university\/corporate-identity\/corporate-language\/\"\n            >\n                            <div class=\"image-wrapper\">\n                                                <picture>\n                        <source\n                media=\"(max-width: 300px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-6.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-6.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 300px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-6.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-6.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 300px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-6.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-6.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 300px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-6.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-6.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 300px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-6.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-6.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2017\/02\/corporate-identity-6.jpg\"\n        alt=\"Corporate Identity 4\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                            <\/div>\n                                            <h4 class=\"mb-0 mt-2\">Corporate Language<\/h4>\n            <span>Corporate Language<\/span>\n                    <\/a>\n\n                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n\n                        <div class=\"swiper-navigation\">\n             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