{"id":10074214,"date":"2022-05-10T11:40:44","date_gmt":"2022-05-10T09:40:44","guid":{"rendered":"https:\/\/www.fh-joanneum.at\/?p=74214"},"modified":"2022-05-11T09:29:57","modified_gmt":"2022-05-11T07:29:57","slug":"the-pr-lab-bootcamp","status":"publish","type":"post","link":"https:\/\/www.fh-joanneum.at\/en\/news\/the-pr-lab-bootcamp\/","title":{"rendered":"The “PR-Lab” Bootcamp"},"content":{"rendered":"
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Start-ups “Juanita’s Sewing Box” and “Guardmine” were guests in the PR Lab Bootcamp. A look back at the start of studies in the winter semester 2021\/22<\/span><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n

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During the first two weeks of “Journalism and Public Relations (PR)<\/a>,” all first-year students go through a boot camp to get a glimpse into the world of journalism and public relations. The JPR21 cohort went through the boot camp this past winter semester and got their first glimpse of PR: <\/p>\n

Words and Needles<\/strong>.<\/p>\n

The first day of the bootcamp started with a short introduction to the structure of the PR bootcamp by Gudrun Reimerth<\/strong> and Wolfgang Kühnelt<\/strong>. As the first guest from the field, Juanita Guerra Arellano<\/strong> told the students about her start-up company “Juanita’s Nähbox”, about her career and other projects she has initiated or been involved in. Our task now was to find startups to work with. <\/p>\n

Q&A Number 2<\/strong><\/p>\n

On the second day, Ries Bouwman<\/strong> introduced us to his latest start-up project “Guardmine” and told us about his previous start-up “Omi’s Apfelstrudel”. He talked about why he prefers to work on his own projects rather than for others. He talked about the role of PR employees in a company and the tasks that need to be done in PR. <\/p>\n

After the input, we took on the start-ups we had chosen on the first day. Our task was to research the start-ups and to write a blog entry from the perspective of the employees of that company. Although these blog posts remained unpublished, we got a feel for the mindset required to write PR copy. <\/p>\n

Making Imaginary Money<\/strong>.<\/p>\n

On the last day of the bootcamp, we participated in a “2 Minutes 2 Million” show – but without the millions or the cameras. The other students acted as investors to whom we presented our chosen start-up in an elevator pitch. The winners of this competition were those who could convince the most students to invest in their companies. There was a small prize for this. <\/p>\n

Ralf Gaggl, Stefan Kohlmann and Florian Kreis are students of “Journalism and Public Relations (PR)”.<\/em><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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Photo: FH JOANNEUM<\/p>\n

Pitching the start-up \u201eMehlspeisenfr\u00e4ulein\u201c<\/p>\n <\/div>\n\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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Photo: FH JOANNEUM<\/p>\n

The elevator pitch for \u201eplobox\u201c<\/p>\n <\/div>\n\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Start-ups “Juanita’s Sewing Box” and “Guardmine” were guests in the PR Lab Bootcamp. A look back at the start of studies in the winter semester 2021\/22<\/p>\n","protected":false},"author":137,"featured_media":10074277,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[10001060,10007386],"class_list":["post-10074214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-public-relations","tag-start-up"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t