{"id":100237996,"date":"2025-09-22T13:47:27","date_gmt":"2025-09-22T11:47:27","guid":{"rendered":"https:\/\/www.fh-joanneum.at\/?post_type=project&#038;p=100237996"},"modified":"2025-09-22T13:52:45","modified_gmt":"2025-09-22T11:52:45","slug":"gender-grafik-design","status":"publish","type":"project","link":"https:\/\/www.fh-joanneum.at\/en\/project\/gender-grafik-design\/","title":{"rendered":"Gender Grafik Design"},"content":{"rendered":"<div class=\"wp-block-sidebar-layout-container margin-bottom-normal\">\n    <div\n        class=\"container-lg\"\n        style=\"--bs-gutter-x: 0;\"\n    >\n        <div\n            class=\"row\"\n            style=\"--bs-gutter-x: 0;\"\n        >\n            \n<div class=\"col-12 col-md-3 order-1 order-md-0 sidebar\">\n            \n<div\n    id=\"\"\n    class=\"wp-block-institute-card margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n                                    <div class=\"row justify-content-around\">\n                    <div class=\"col-8 col-sm-6 col-md-12\">\n                        <a\n        class=\"medien-und-design institute-card\"\n        href=\"https:\/\/www.fh-joanneum.at\/en\/institute\/design-communication\/\"\n        target=\"_self\"\n    >\n                            <div class=\"major-bg-color\">\n            <div class=\"wrapper\">\n                <div class=\"header\">\n                    <span>Institute<\/span>\n                <\/div>\n                <h4>Design &amp; Communication<\/h4>\n            <\/div>\n        <\/div>\n            <span><\/span>\n                    <\/a>\n                    <\/div>\n                <\/div>\n                        <\/div>\n<\/div>\n\n\n<div id=\"\" class=\"wp-block-fact-box margin-bottom-normal\">\n  <div class=\"container-lg\">\n        <div class=\"row justify-content-around\">\n            <div class=\"col-8 col-sm-6 col-md-12\">\n                <div class=\"card border border-light p-3\">\n                    <ul class=\"list-unstyled mb-0\">\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Bachelor\u2019s Thesis:\n                          <\/div>\n                          <div class=\"value fw-bold\">GENDER*GRAFIK*DESIGN. Possibilities of visual representation of gender diversity<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Author:\n                          <\/div>\n                          <div class=\"value fw-bold\">Bernadette Stark<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Supervised by:\n                          <\/div>\n                          <div class=\"value fw-bold\">Lucia Jaro\u0161ov\u00e1<\/div>\n                        <\/li>\n                                              <li\n                          class=\"\"\n                        >\n                          <div class=\"label mb-1\">\n                            Bachelor\u2019s Degree Programme:\n                          <\/div>\n                          <div class=\"value fw-bold\">Information Design<\/div>\n                        <\/li>\n                                          <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div\n        id=\"\"\n        class=\"wp-block-person-card margin-bottom-normal\"\n    >\n        <div class=\"container-lg\">\n            <div class=\"row justify-content-around\">\n                <div class=\"col-8 col-sm-6 col-md-12\">\n                    <a href=\"https:\/\/www.fh-joanneum.at\/en\/university\/person\/lucia-jarosova\"\n    class=\"person-card\">\n    <div class=\"border border-light h-100\">\n\n        <div class=\"image-wrapper\">\n            <picture>\n        <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/online.fh-joanneum.at\/JOANNEUMonline\/visitenkarte.showImage?pPersonenGruppe=3&amp;pPersonenId=13646F05167EC48B\"\n        alt=\"\"\n        title=\"\"\n                 onerror=\"this.src = 'https:\/\/www.fh-joanneum.at\/app\/themes\/fh\/public\/images\/avatar_dummy.e5edf9.png'\"     >\n<\/picture>\n\n        <\/div>\n        <div class=\"p-2 p-xl-3\">\n                            <p class=\"mb-1 hyphens\">Mag.a<\/p>\n                        <h6>Lucia Jarosova<\/h6>\n                            <p class=\"mb-1 hyphens\"> MA<\/p>\n                        <p class=\"mb-0 hyphens\">\n              Researcher\n            <\/p>\n        <\/div>\n    <\/div>\n<\/a>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n<\/div>\n\n\n<div class=\"d-none d-md-flex col-md-1 seperator-column\"><\/div>\n<div class=\"col-12 col-md-8 order-0 order-md-1\">\n    \n<div\n    id=\"\"\n    class=\"wp-block-intro-text margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <div class=\"major-text-color fst-italic\"><p>Bernadette Stark&#8217;s bachelor thesis deals with possibilities of visual representation of gender diversity.<\/p>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div id=\"\" class=\"wp-block-text-content margin-bottom-normal\">\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <p>In Western society, gender is mostly assumed to be binary: male or female. These gender roles are shaped and reproduced by stereotypes and clich&eacute;s. This overlooks the fact that gender extends far beyond biological characteristics and is by no means binary. The shift towards more diversity and a more sensitive representation of gender is slow because these views are deeply rooted. Gender is often assigned based on external characteristics, which represent stereotypical attributes. Designers frequently orient themselves towards outdated, stereotypical target groups and clich&eacute;d conventions. The responsibility to break these and promote a more diverse representation of gender is often not adequately recognised.<\/p>\n<p>This work examines gender diversity in graphic design and seeks ways to integrate it into design practice. Comprehensive research and surveys with designers and genderqueer individuals revealed attitudes and needs regarding gender sensitivity in graphics and illustration, which led to recommendations on how this can be achieved. The central finding is that gender diversity cannot be fully depicted, as gender identities are highly individual, and viewers usually assume binary genders. Gender should not be marked by external characteristics but should be fundamentally questioned. This can be promoted by disrupting stereotypes and drawing attention to diversity. There are many rigid ways of thinking to break before complete openness and understanding of gender diversity can be achieved. Until then, it is the task of graphic designers to break norms, act in a gender-sensitive manner, and raise awareness of these issues.<\/p>\n\n            <\/div>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n<div\n    id=\"\"\n    class=\"wp-block-image-slider margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"swiper-outer-wrapper\">\n                    <div class=\"image-header\">\n                        <div class=\"swiper-navigation\">\n                            <div class=\"swiper-button-prev-custom\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                            <\/div>\n                            <div class=\"swiper-button-next-custom\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M1 1L7 7L1 13\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"swiper image-slider-swiper\">\n                        <div class=\"swiper-wrapper\">\n                                                                                                <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_01-576x383.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_01-768x511.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_01-768x511.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_01-1024x681.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_01-1024x681.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_01.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1417px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_01.png, 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                                   <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 383px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_07-383x576.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_07-768x1155.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_07-768x1155.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_07-681x1024.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 681px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_07-681x1024.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_07-1021x1536.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1021px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_07-1021x1536.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_07.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1200px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_07.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_07.png 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_07.png\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Bernadette Stark<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_02-576x383.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_02-768x511.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_02-768x511.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_02-1024x681.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_02-1024x681.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_02.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1417px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_02.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_02.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1417px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_02.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_02.png 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_02.png\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Bernadette Stark<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 384px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_06-384x576.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_06-768x1152.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_06-768x1152.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_06-683x1024.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 683px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_06-683x1024.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_06-1024x1536.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_06-1024x1536.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_06.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1043px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_06.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_06.png 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/09\/FH-JOANNEUM_IND21_Bernadette-Stark_Bakkarbeit_Gender-Grafik-Design_06.png\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Bernadette Stark<\/p>\n                                                                            <\/div>\n                                                                                    <\/div>\n                    <\/div>\n\n                    <div class=\"swiper-navigation-pagination\">\n                        <div class=\"swiper-button-prev-custom\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                        <\/div>\n                        <div class=\"swiper-pagination\"><\/div>\n                        <div class=\"swiper-button-next-custom\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M1 1L7 7L1 13\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":26,"featured_media":100238006,"template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project\/100237996"}],"collection":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":10,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project\/100237996\/revisions"}],"predecessor-version":[{"id":100238120,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project\/100237996\/revisions\/100238120"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/media\/100238006"}],"wp:attachment":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/media?parent=100237996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}