{"id":100243465,"date":"2025-11-27T12:07:26","date_gmt":"2025-11-27T11:07:26","guid":{"rendered":"https:\/\/www.fh-joanneum.at\/?post_type=project&#038;p=100243465"},"modified":"2025-11-27T12:07:28","modified_gmt":"2025-11-27T11:07:28","slug":"feeling-blue","status":"publish","type":"project","link":"https:\/\/www.fh-joanneum.at\/en\/project\/feeling-blue\/","title":{"rendered":"Feeling Blue"},"content":{"rendered":"<div class=\"wp-block-sidebar-layout-container margin-bottom-normal\">\n    <div\n        class=\"container-lg\"\n        style=\"--bs-gutter-x: 0;\"\n    >\n        <div\n            class=\"row\"\n            style=\"--bs-gutter-x: 0;\"\n        >\n            \n<div class=\"col-12 col-md-3 order-1 order-md-0 sidebar\">\n            \n<div\n    id=\"\"\n    class=\"wp-block-institute-card margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n                                    <div class=\"row justify-content-around\">\n                    <div class=\"col-8 col-sm-6 col-md-12\">\n                        <a\n        class=\"medien-und-design institute-card\"\n        href=\"https:\/\/www.fh-joanneum.at\/en\/institute\/design-communication\/\"\n        target=\"_self\"\n    >\n                            <div class=\"major-bg-color\">\n            <div class=\"wrapper\">\n                <div class=\"header\">\n                    <span>Institute<\/span>\n                <\/div>\n                <h4>Design &amp; Communication<\/h4>\n            <\/div>\n        <\/div>\n            <span><\/span>\n                    <\/a>\n                    <\/div>\n                <\/div>\n                        <\/div>\n<\/div>\n\n\n<div id=\"\" class=\"wp-block-fact-box margin-bottom-normal\">\n  <div class=\"container-lg\">\n        <div class=\"row justify-content-around\">\n            <div class=\"col-8 col-sm-6 col-md-12\">\n                <div class=\"card border border-light p-3\">\n                    <ul class=\"list-unstyled mb-0\">\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Master&#039;s thesis\n                          <\/div>\n                          <div class=\"value fw-bold\">  Feeling Blue. Ethical Considerations for the Use of Persuasive Narratives in Marine Conservation Films  <\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Autor\n                          <\/div>\n                          <div class=\"value fw-bold\">Jona-Tristan K\u00f6hring<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Supervisor\n                          <\/div>\n                          <div class=\"value fw-bold\">Roman P\u00fcrcher<\/div>\n                        <\/li>\n                                              <li\n                          class=\"\"\n                        >\n                          <div class=\"label mb-1\">\n                            Study track\n                          <\/div>\n                          <div class=\"value fw-bold\">Media Design<\/div>\n                        <\/li>\n                                          <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div\n        id=\"\"\n        class=\"wp-block-person-card margin-bottom-normal\"\n    >\n        <div class=\"container-lg\">\n            <div class=\"row justify-content-around\">\n                <div class=\"col-8 col-sm-6 col-md-12\">\n                    <a href=\"https:\/\/www.fh-joanneum.at\/en\/university\/person\/roman-puercher\"\n    class=\"person-card\">\n    <div class=\"border border-light h-100\">\n\n        <div class=\"image-wrapper\">\n            <picture>\n        <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/online.fh-joanneum.at\/JOANNEUMonline\/visitenkarte.showImage?pPersonenGruppe=3&amp;pPersonenId=AEA0FFA60B90779B\"\n        alt=\"\"\n        title=\"\"\n                 onerror=\"this.src = 'https:\/\/www.fh-joanneum.at\/app\/themes\/fh\/public\/images\/avatar_dummy.e5edf9.png'\"     >\n<\/picture>\n\n        <\/div>\n        <div class=\"p-2 p-xl-3\">\n                        <h6>Roman P\u00fcrcher<\/h6>\n                            <p class=\"mb-1 hyphens\"> BA MA<\/p>\n                        <p class=\"mb-0 hyphens\">\n              University lecturer (FH)\n<br>Senior Lecturer (FH)\n            <\/p>\n        <\/div>\n    <\/div>\n<\/a>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n<\/div>\n\n\n<div class=\"d-none d-md-flex col-md-1 seperator-column\"><\/div>\n<div class=\"col-12 col-md-8 order-0 order-md-1\">\n    \n<div\n    id=\"\"\n    class=\"wp-block-intro-text margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <div class=\"major-text-color fst-italic\"><p>Jona-Tristan K\u00f6hring focused in his master\u2019s thesis on the ethical aspects of using persuasive storytelling strategies in marine conservation films.<\/p>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div id=\"\" class=\"wp-block-text-content margin-bottom-normal\">\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <p>\nThis thesis explores the potential of conservation films to drive engagement for ocean protection, emphasising the ocean&rsquo;s critical role in our climate and human survival. Recognising the limitations of purely scientific communication, this thesis highlights the potential of persuasive narratives to create personal resonance and foster activism through emotional engagement. Moving beyond classical anthropomorphic portrayals of nature, it advocates for an anti-anthropomorphic approach to persuasive narratives in conservation films that acknowledge the differences in human and animal cognition and avoid projecting human emotions onto animals. Instead, it advocates for centering narratives around human protagonists, such as scientists or conservationists, making them the subject of attributed emotion. This strategy was then applied in the making of a conservation film, which addresses the potential effects of offshore wind farm noise on plankton communities and accompanies this thesis.  <\/p>\n\n            <\/div>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n<div\n    id=\"\"\n    class=\"wp-block-image-slider margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"swiper-outer-wrapper\">\n                    <div class=\"image-header\">\n                        <div class=\"swiper-navigation\">\n                            <div class=\"swiper-button-prev-custom\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                            <\/div>\n                            <div class=\"swiper-button-next-custom\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M1 1L7 7L1 13\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"swiper image-slider-swiper\">\n                        <div class=\"swiper-wrapper\">\n                                                                                                <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICIAL_AMBIENCE_ERINNERUNG_UNGEARBEITET-576x324.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICIAL_AMBIENCE_ERINNERUNG_UNGEARBEITET-768x432.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICIAL_AMBIENCE_ERINNERUNG_UNGEARBEITET-768x432.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICIAL_AMBIENCE_ERINNERUNG_UNGEARBEITET-1024x576.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICIAL_AMBIENCE_ERINNERUNG_UNGEARBEITET-1024x576.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICIAL_AMBIENCE_ERINNERUNG_UNGEARBEITET-1536x864.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICIAL_AMBIENCE_ERINNERUNG_UNGEARBEITET-1536x864.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICIAL_AMBIENCE_ERINNERUNG_UNGEARBEITET.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1920px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICIAL_AMBIENCE_ERINNERUNG_UNGEARBEITET.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICIAL_AMBIENCE_ERINNERUNG_UNGEARBEITET.png 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICIAL_AMBIENCE_ERINNERUNG_UNGEARBEITET.png\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Jona-Tristan K\u00f6hring<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICIAL_AMBIENCE_MAKING_OF-576x324.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICIAL_AMBIENCE_MAKING_OF-768x432.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICIAL_AMBIENCE_MAKING_OF-768x432.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICIAL_AMBIENCE_MAKING_OF-1024x576.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICIAL_AMBIENCE_MAKING_OF-1024x576.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICIAL_AMBIENCE_MAKING_OF-1536x864.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICIAL_AMBIENCE_MAKING_OF-1536x864.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICIAL_AMBIENCE_MAKING_OF.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1920px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICIAL_AMBIENCE_MAKING_OF.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICIAL_AMBIENCE_MAKING_OF.png 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICIAL_AMBIENCE_MAKING_OF.png\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Jona-Tristan K\u00f6hring<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/FEELING_BLUE_COVER_STEHEND-576x384.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/FEELING_BLUE_COVER_STEHEND-768x512.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/FEELING_BLUE_COVER_STEHEND-768x512.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/FEELING_BLUE_COVER_STEHEND-1024x683.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/FEELING_BLUE_COVER_STEHEND-1024x683.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/FEELING_BLUE_COVER_STEHEND-1536x1025.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/FEELING_BLUE_COVER_STEHEND-1536x1025.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/FEELING_BLUE_COVER_STEHEND-2048x1366.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2048px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/FEELING_BLUE_COVER_STEHEND-2048x1366.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/FEELING_BLUE_COVER_STEHEND.png 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/FEELING_BLUE_COVER_STEHEND.png\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Jona-Tristan K\u00f6hring<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/FEELING_BLUE_UMBLAeTTERN_2-576x384.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/FEELING_BLUE_UMBLAeTTERN_2-768x512.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/FEELING_BLUE_UMBLAeTTERN_2-768x512.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/FEELING_BLUE_UMBLAeTTERN_2-1024x683.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/FEELING_BLUE_UMBLAeTTERN_2-1024x683.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/FEELING_BLUE_UMBLAeTTERN_2-1536x1024.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/FEELING_BLUE_UMBLAeTTERN_2-1536x1024.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/FEELING_BLUE_UMBLAeTTERN_2-2048x1366.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2048px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/FEELING_BLUE_UMBLAeTTERN_2-2048x1366.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/FEELING_BLUE_UMBLAeTTERN_2.png 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/FEELING_BLUE_UMBLAeTTERN_2.png\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Jona-Tristan K\u00f6hring<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICAL_AMBIENCE_ENDE-576x324.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICAL_AMBIENCE_ENDE-768x432.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICAL_AMBIENCE_ENDE-768x432.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICAL_AMBIENCE_ENDE-1024x576.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICAL_AMBIENCE_ENDE-1024x576.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICAL_AMBIENCE_ENDE-1536x864.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICAL_AMBIENCE_ENDE-1536x864.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICAL_AMBIENCE_ENDE.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1782px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICAL_AMBIENCE_ENDE.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICAL_AMBIENCE_ENDE.png 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/ARTIFICAL_AMBIENCE_ENDE.png\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Jona-Tristan K\u00f6hring<\/p>\n                                                                            <\/div>\n                                                                                    <\/div>\n                    <\/div>\n\n                    <div class=\"swiper-navigation-pagination\">\n                        <div class=\"swiper-button-prev-custom\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                        <\/div>\n                        <div class=\"swiper-pagination\"><\/div>\n                        <div class=\"swiper-button-next-custom\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M1 1L7 7L1 13\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":26,"featured_media":100243458,"template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project\/100243465"}],"collection":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":5,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project\/100243465\/revisions"}],"predecessor-version":[{"id":100243734,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project\/100243465\/revisions\/100243734"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/media\/100243458"}],"wp:attachment":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/media?parent=100243465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}