{"id":100243525,"date":"2025-11-27T11:37:30","date_gmt":"2025-11-27T10:37:30","guid":{"rendered":"https:\/\/www.fh-joanneum.at\/?post_type=project&#038;p=100243525"},"modified":"2025-11-27T11:37:32","modified_gmt":"2025-11-27T10:37:32","slug":"have-you-manipulated-positively-today","status":"publish","type":"project","link":"https:\/\/www.fh-joanneum.at\/en\/project\/have-you-manipulated-positively-today\/","title":{"rendered":"Have You Manipulated Positively Today?"},"content":{"rendered":"<div class=\"wp-block-sidebar-layout-container margin-bottom-normal\">\n    <div\n        class=\"container-lg\"\n        style=\"--bs-gutter-x: 0;\"\n    >\n        <div\n            class=\"row\"\n            style=\"--bs-gutter-x: 0;\"\n        >\n            \n<div class=\"col-12 col-md-3 order-1 order-md-0 sidebar\">\n            \n<div\n    id=\"\"\n    class=\"wp-block-institute-card margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n                                    <div class=\"row justify-content-around\">\n                    <div class=\"col-8 col-sm-6 col-md-12\">\n                        <a\n        class=\"medien-und-design institute-card\"\n        href=\"https:\/\/www.fh-joanneum.at\/en\/institute\/design-communication\/\"\n        target=\"_self\"\n    >\n                            <div class=\"major-bg-color\">\n            <div class=\"wrapper\">\n                <div class=\"header\">\n                    <span>Institute<\/span>\n                <\/div>\n                <h4>Design &amp; Communication<\/h4>\n            <\/div>\n        <\/div>\n            <span><\/span>\n                    <\/a>\n                    <\/div>\n                <\/div>\n                        <\/div>\n<\/div>\n\n\n<div id=\"\" class=\"wp-block-fact-box margin-bottom-normal\">\n  <div class=\"container-lg\">\n        <div class=\"row justify-content-around\">\n            <div class=\"col-8 col-sm-6 col-md-12\">\n                <div class=\"card border border-light p-3\">\n                    <ul class=\"list-unstyled mb-0\">\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Master&#039;s thesis\n                          <\/div>\n                          <div class=\"value fw-bold\">Have You Manipulated Positively Today? Influence and Manipulation Through Advertising<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Autor\n                          <\/div>\n                          <div class=\"value fw-bold\">Verena F\u00fcrnholzer<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Supervisor\n                          <\/div>\n                          <div class=\"value fw-bold\">Dietmar Mosbacher<\/div>\n                        <\/li>\n                                              <li\n                          class=\"\"\n                        >\n                          <div class=\"label mb-1\">\n                            Study track\n                          <\/div>\n                          <div class=\"value fw-bold\">Communication Design<\/div>\n                        <\/li>\n                                          <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div\n        id=\"\"\n        class=\"wp-block-person-card margin-bottom-normal\"\n    >\n        <div class=\"container-lg\">\n            <div class=\"row justify-content-around\">\n                <div class=\"col-8 col-sm-6 col-md-12\">\n                    <a href=\"https:\/\/www.fh-joanneum.at\/en\/university\/person\/dietmar-mosbacher\"\n    class=\"person-card\">\n    <div class=\"border border-light h-100\">\n\n        <div class=\"image-wrapper\">\n            <picture>\n        <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/online.fh-joanneum.at\/JOANNEUMonline\/visitenkarte.showImage?pPersonenGruppe=3&amp;pPersonenId=8091C6E156E23FFB\"\n        alt=\"\"\n        title=\"\"\n                 onerror=\"this.src = 'https:\/\/www.fh-joanneum.at\/app\/themes\/fh\/public\/images\/avatar_dummy.e5edf9.png'\"     >\n<\/picture>\n\n        <\/div>\n        <div class=\"p-2 p-xl-3\">\n                            <p class=\"mb-1 hyphens\">Doz. (FH)<\/p>\n                        <h6>Dietmar Mosbacher<\/h6>\n                            <p class=\"mb-1 hyphens\"> MSc<\/p>\n                        <p class=\"mb-0 hyphens\">\n              Head of Postgraduate Master&#8217;s Program &#8220;Visual Communication and Image Managament&#8221;\n            <\/p>\n        <\/div>\n    <\/div>\n<\/a>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n<\/div>\n\n\n<div class=\"d-none d-md-flex col-md-1 seperator-column\"><\/div>\n<div class=\"col-12 col-md-8 order-0 order-md-1\">\n    \n<div\n    id=\"\"\n    class=\"wp-block-intro-text margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <div class=\"major-text-color fst-italic\"><p>In her master\u2019s thesis, Verena F\u00fcrnholzer examines how design can intentionally influence emotions, decisions and actions and which persuasive methods are most effective for both designers and consumers.<\/p>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div id=\"\" class=\"wp-block-text-content margin-bottom-normal\">\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <p>Have you already manipulated someone positively today? And if so, how? What strategies did you use to make your advertising stronger, more effective, more meaningful, or even more manipulative? How have you managed to influence people&rsquo;s emotions, decisions, and actions? Was it deliberate manipulation or a planned strategy? This work deals with the following questions. Which design and influencing methods are most effective, how can designers apply and benefit from them, and what do consumers say or think about them? <\/p>\n\n            <\/div>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n<div\n    id=\"\"\n    class=\"wp-block-image-slider margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"swiper-outer-wrapper\">\n                    <div class=\"image-header\">\n                        <div class=\"swiper-navigation\">\n                            <div class=\"swiper-button-prev-custom\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                            <\/div>\n                            <div class=\"swiper-button-next-custom\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M1 1L7 7L1 13\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"swiper image-slider-swiper\">\n                        <div class=\"swiper-wrapper\">\n                                                                                                <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Cover-576x384.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Cover-768x512.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Cover-768x512.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Cover-1024x683.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Cover-1024x683.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Cover-1536x1024.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Cover-1536x1024.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Cover-2048x1365.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2048px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Cover-2048x1365.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Cover-scaled.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Cover-scaled.jpg\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Verena F\u00fcrnholzer<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Innenseite-576x384.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Innenseite-768x512.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Innenseite-768x512.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Innenseite-1024x683.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Innenseite-1024x683.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Innenseite-1536x1024.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Innenseite-1536x1024.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Innenseite-2048x1365.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2048px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Innenseite-2048x1365.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Innenseite-scaled.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Innenseite-scaled.jpg\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Verena F\u00fcrnholzer<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Illustrationen-576x384.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Illustrationen-768x512.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Illustrationen-768x512.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Illustrationen-1024x683.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Illustrationen-1024x683.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Illustrationen-1536x1024.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Illustrationen-1536x1024.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Illustrationen-2048x1365.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2048px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Illustrationen-2048x1365.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Illustrationen-scaled.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Illustrationen-scaled.jpg\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Verena F\u00fcrnholzer<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Kapitelseite-576x384.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Kapitelseite-768x512.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Kapitelseite-768x512.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Kapitelseite-1024x683.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Kapitelseite-1024x683.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Kapitelseite-1536x1024.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Kapitelseite-1536x1024.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Kapitelseite-2048x1365.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2048px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Kapitelseite-2048x1365.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Kapitelseite-scaled.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Fuernholzer_Verena_MA_CMSI22-Kapitelseite-scaled.jpg\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Verena F\u00fcrnholzer<\/p>\n                                                                            <\/div>\n                                                                                    <\/div>\n                    <\/div>\n\n                    <div class=\"swiper-navigation-pagination\">\n                        <div class=\"swiper-button-prev-custom\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                        <\/div>\n                        <div class=\"swiper-pagination\"><\/div>\n                        <div class=\"swiper-button-next-custom\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M1 1L7 7L1 13\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":26,"featured_media":100243532,"template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project\/100243525"}],"collection":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":8,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project\/100243525\/revisions"}],"predecessor-version":[{"id":100243716,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project\/100243525\/revisions\/100243716"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/media\/100243532"}],"wp:attachment":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/media?parent=100243525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}