{"id":100243585,"date":"2025-11-27T11:26:02","date_gmt":"2025-11-27T10:26:02","guid":{"rendered":"https:\/\/www.fh-joanneum.at\/?post_type=project&#038;p=100243585"},"modified":"2025-11-27T11:26:01","modified_gmt":"2025-11-27T10:26:01","slug":"ethically","status":"publish","type":"project","link":"https:\/\/www.fh-joanneum.at\/en\/project\/ethically\/","title":{"rendered":"EthicAlly"},"content":{"rendered":"<div class=\"wp-block-sidebar-layout-container margin-bottom-normal\">\n    <div\n        class=\"container-lg\"\n        style=\"--bs-gutter-x: 0;\"\n    >\n        <div\n            class=\"row\"\n            style=\"--bs-gutter-x: 0;\"\n        >\n            \n<div class=\"col-12 col-md-3 order-1 order-md-0 sidebar\">\n            \n<div\n    id=\"\"\n    class=\"wp-block-institute-card margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n                                    <div class=\"row justify-content-around\">\n                    <div class=\"col-8 col-sm-6 col-md-12\">\n                        <a\n        class=\"medien-und-design institute-card\"\n        href=\"https:\/\/www.fh-joanneum.at\/institut\/design-kommunikation\/\"\n        target=\"_self\"\n    >\n                            <div class=\"major-bg-color\">\n            <div class=\"wrapper\">\n                <div class=\"header\">\n                    <span>Institute<\/span>\n                <\/div>\n                <h4>Design &amp; Kommunikation<\/h4>\n            <\/div>\n        <\/div>\n            <span><\/span>\n                    <\/a>\n                    <\/div>\n                <\/div>\n                        <\/div>\n<\/div>\n\n\n<div id=\"\" class=\"wp-block-fact-box margin-bottom-normal\">\n  <div class=\"container-lg\">\n        <div class=\"row justify-content-around\">\n            <div class=\"col-8 col-sm-6 col-md-12\">\n                <div class=\"card border border-light p-3\">\n                    <ul class=\"list-unstyled mb-0\">\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Master&#039;s thesis\n                          <\/div>\n                          <div class=\"value fw-bold\">EthicAlly. An Assistive Tool for Avoiding Deceptive Design Patterns <\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Autor\n                          <\/div>\n                          <div class=\"value fw-bold\">Anna Mitterhauser<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Supervisor\n                          <\/div>\n                          <div class=\"value fw-bold\">Anika Kronberger<\/div>\n                        <\/li>\n                                              <li\n                          class=\"\"\n                        >\n                          <div class=\"label mb-1\">\n                            Study track\n                          <\/div>\n                          <div class=\"value fw-bold\">Interaction Design<\/div>\n                        <\/li>\n                                          <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div\n        id=\"\"\n        class=\"wp-block-person-card margin-bottom-normal\"\n    >\n        <div class=\"container-lg\">\n            <div class=\"row justify-content-around\">\n                <div class=\"col-8 col-sm-6 col-md-12\">\n                    <a href=\"https:\/\/www.fh-joanneum.at\/en\/university\/person\/anika-kronberger\"\n    class=\"person-card\">\n    <div class=\"border border-light h-100\">\n\n        <div class=\"image-wrapper\">\n            <picture>\n        <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/online.fh-joanneum.at\/JOANNEUMonline\/visitenkarte.showImage?pPersonenGruppe=3&amp;pPersonenId=A7F62C9B3C1CE750\"\n        alt=\"\"\n        title=\"\"\n                 onerror=\"this.src = 'https:\/\/www.fh-joanneum.at\/app\/themes\/fh\/public\/images\/avatar_dummy.e5edf9.png'\"     >\n<\/picture>\n\n        <\/div>\n        <div class=\"p-2 p-xl-3\">\n                            <p class=\"mb-1 hyphens\">DI (FH)<\/p>\n                        <h6>Anika Kronberger<\/h6>\n                            <p class=\"mb-1 hyphens\"> MA<\/p>\n                        <p class=\"mb-0 hyphens\">\n              Senior Lecturer (FH) \n            <\/p>\n        <\/div>\n    <\/div>\n<\/a>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n<\/div>\n\n\n<div class=\"d-none d-md-flex col-md-1 seperator-column\"><\/div>\n<div class=\"col-12 col-md-8 order-0 order-md-1\">\n    \n<div\n    id=\"\"\n    class=\"wp-block-intro-text margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <div class=\"major-text-color fst-italic\"><p>In her master\u2019s thesis, Anna Mitterhauser explored how designers can avoid manipulative design patterns and developed the Figma tool \u201cEthicAlly\u201d to support ethical design practices.<\/p>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div id=\"\" class=\"wp-block-text-content margin-bottom-normal\">\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <p>In today&rsquo;s digital landscape, users often encounter non-transparent designs and unethical practices in user interfaces. Mostly, those are deceptive design patterns, intentionally leading users to perform unintended actions.<\/p>\n<p>This master&rsquo;s thesis investigates possible strategies for designers to adopt ethical practices and counteract deceptive design trends. The research explored support tools for designers in prioritising ethical considerations throughout the design process. Collecting data from online surveys, expert interviews, and a literature review, the research proposed a practical solution: a helper tool seamlessly integrated into the predominantly used design software, Figma.<\/p>\n<p>For this tool, anti-deceptive-pattern guidelines were collected and further developed to exemplify a practical framework for designers. Through a comprehensive design, coding, and promotion process, the Figma widget &lsquo;EthicAlly&rsquo; was developed to evaluate design solutions for compliance with ethical standards manually.<\/p>\n<p>Usability tests, incorporating user feedback, validated the suitability of assessing designs against anti-deceptive-pattern guidelines with EthicAlly, indicating acceptance within the target group. Substantially, this thesis concludes that this framework can support designers to create more ethical and responsible designs, fostering a transparent digital landscape for all users.<\/p>\n\n            <\/div>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n<div\n    id=\"\"\n    class=\"wp-block-image-slider margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"swiper-outer-wrapper\">\n                    <div class=\"image-header\">\n                        <div class=\"swiper-navigation\">\n                            <div class=\"swiper-button-prev-custom\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                            <\/div>\n                            <div class=\"swiper-button-next-custom\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M1 1L7 7L1 13\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"swiper image-slider-swiper\">\n                        <div class=\"swiper-wrapper\">\n                                                                                                <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_06-576x411.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_06-768x548.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_06-768x548.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_06-1024x731.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_06-1024x731.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_06-1536x1097.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_06-1536x1097.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_06.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1920px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_06.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_06.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_06.jpg\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Anna Mitterhauser<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_02-576x324.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_02-768x432.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_02-768x432.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_02-1024x576.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_02-1024x576.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_02-1536x864.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_02-1536x864.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_02-2048x1152.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2048px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_02-2048x1152.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_02-scaled.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_02-scaled.jpg\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Anna Mitterhauser<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_01-576x324.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_01-768x432.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_01-768x432.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_01-1024x576.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_01-1024x576.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_01-1536x864.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_01-1536x864.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_01-2048x1152.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2048px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_01-2048x1152.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_01-scaled.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_01-scaled.jpg\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Anna Mitterhauser<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_05-576x421.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_05-768x562.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_05-768x562.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_05-1024x749.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_05-1024x749.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_05-1536x1123.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_05-1536x1123.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_05.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1920px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_05.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_05.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_05.jpg\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Anna Mitterhauser<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_03-576x432.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_03-768x576.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_03-768x576.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_03-1024x768.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_03-1024x768.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_03-1536x1152.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_03-1536x1152.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_03.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1920px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_03.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_03.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Ethically_Anna_Mitterhauser_03.jpg\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Anna Mitterhauser<\/p>\n                                                                            <\/div>\n                                                                                    <\/div>\n                    <\/div>\n\n                    <div class=\"swiper-navigation-pagination\">\n                        <div class=\"swiper-button-prev-custom\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                        <\/div>\n                        <div class=\"swiper-pagination\"><\/div>\n                        <div class=\"swiper-button-next-custom\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M1 1L7 7L1 13\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":26,"featured_media":100243588,"template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project\/100243585"}],"collection":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":3,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project\/100243585\/revisions"}],"predecessor-version":[{"id":100243707,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project\/100243585\/revisions\/100243707"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/media\/100243588"}],"wp:attachment":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/media?parent=100243585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}