{"id":100243770,"date":"2025-11-28T08:13:15","date_gmt":"2025-11-28T07:13:15","guid":{"rendered":"https:\/\/www.fh-joanneum.at\/?post_type=project&#038;p=100243770"},"modified":"2025-11-28T08:16:46","modified_gmt":"2025-11-28T07:16:46","slug":"hidden-in-plain-sight","status":"publish","type":"project","link":"https:\/\/www.fh-joanneum.at\/en\/project\/hidden-in-plain-sight\/","title":{"rendered":"Hidden in plain sight"},"content":{"rendered":"<div class=\"wp-block-sidebar-layout-container margin-bottom-normal\">\n    <div\n        class=\"container-lg\"\n        style=\"--bs-gutter-x: 0;\"\n    >\n        <div\n            class=\"row\"\n            style=\"--bs-gutter-x: 0;\"\n        >\n            \n<div class=\"col-12 col-md-3 order-1 order-md-0 sidebar\">\n            \n<div\n    id=\"\"\n    class=\"wp-block-institute-card margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n                                    <div class=\"row justify-content-around\">\n                    <div class=\"col-8 col-sm-6 col-md-12\">\n                        <a\n        class=\"medien-und-design institute-card\"\n        href=\"https:\/\/www.fh-joanneum.at\/institut\/design-kommunikation\/\"\n        target=\"_self\"\n    >\n                            <div class=\"major-bg-color\">\n            <div class=\"wrapper\">\n                <div class=\"header\">\n                    <span>Institute<\/span>\n                <\/div>\n                <h4>Design &amp; Kommunikation<\/h4>\n            <\/div>\n        <\/div>\n            <span><\/span>\n                    <\/a>\n                    <\/div>\n                <\/div>\n                        <\/div>\n<\/div>\n\n\n<div id=\"\" class=\"wp-block-fact-box margin-bottom-normal\">\n  <div class=\"container-lg\">\n        <div class=\"row justify-content-around\">\n            <div class=\"col-8 col-sm-6 col-md-12\">\n                <div class=\"card border border-light p-3\">\n                    <ul class=\"list-unstyled mb-0\">\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Master\u00b4s thesis:\n                          <\/div>\n                          <div class=\"value fw-bold\">HIDDEN IN PLAIN SIGHT. The power of story and analog photography in cultural exploration<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Written by\n                          <\/div>\n                          <div class=\"value fw-bold\">Naomi Bujdei<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Supervised by\n                          <\/div>\n                          <div class=\"value fw-bold\">Dietmar Mosbacher<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Major:\n                          <\/div>\n                          <div class=\"value fw-bold\">Communication Design<\/div>\n                        <\/li>\n                                              <li\n                          class=\"\"\n                        >\n                          <div class=\"label mb-1\">\n                            Award:\n                          <\/div>\n                          <div class=\"value fw-bold\">ADC*Europe Student Awards 2025 &#8211; Gold<\/div>\n                        <\/li>\n                                          <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div\n        id=\"\"\n        class=\"wp-block-person-card margin-bottom-normal\"\n    >\n        <div class=\"container-lg\">\n            <div class=\"row justify-content-around\">\n                <div class=\"col-8 col-sm-6 col-md-12\">\n                    <a href=\"https:\/\/www.fh-joanneum.at\/en\/university\/person\/dietmar-mosbacher\"\n    class=\"person-card\">\n    <div class=\"border border-light h-100\">\n\n        <div class=\"image-wrapper\">\n            <picture>\n        <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/online.fh-joanneum.at\/JOANNEUMonline\/visitenkarte.showImage?pPersonenGruppe=3&amp;pPersonenId=8091C6E156E23FFB\"\n        alt=\"\"\n        title=\"\"\n                 onerror=\"this.src = 'https:\/\/www.fh-joanneum.at\/app\/themes\/fh\/public\/images\/avatar_dummy.e5edf9.png'\"     >\n<\/picture>\n\n        <\/div>\n        <div class=\"p-2 p-xl-3\">\n                            <p class=\"mb-1 hyphens\">Doz. (FH)<\/p>\n                        <h6>Dietmar Mosbacher<\/h6>\n                            <p class=\"mb-1 hyphens\"> MSc<\/p>\n                        <p class=\"mb-0 hyphens\">\n              Head of Postgraduate Master&#8217;s Program &#8220;Visual Communication and Image Managament&#8221;\n            <\/p>\n        <\/div>\n    <\/div>\n<\/a>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n<\/div>\n\n\n<div class=\"d-none d-md-flex col-md-1 seperator-column\"><\/div>\n<div class=\"col-12 col-md-8 order-0 order-md-1\">\n    \n<div\n    id=\"\"\n    class=\"wp-block-intro-text margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <div class=\"major-text-color fst-italic\"><p>Naomi Bujdei\u2019s master\u2019s thesis was awarded Gold at the ADC*Europe Student Awards 2025 for her master\u2019s project \u201cBeauty in Differences.\u201d<\/p>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div id=\"\" class=\"wp-block-text-content margin-bottom-normal\">\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <p>In an increasingly globalized world, cross-cultural understanding is more important than ever. This thesis explores how analog photography and storytelling can reveal hidden cultural layers. It focuses on Austria and Michigan (USA) through the interactive exhibition &ldquo;Beauty in Differences&rdquo;. The exhibition combines tactile engagement, personal voiceovers, and analog photography to explore themes such as privacy, food culture, and sustainability. These elements align with Hall&rsquo;s Iceberg Model of Culture, uncovering deeper norms and values beneath surface-level differences.<\/p>\n<p>Analog photography, with its imperfections and tactile quality, symbolizes the unfiltered nature of cultural contrasts. Interactive elements, including a rope-pulling mechanism and reflective photo frames, immerse visitors in the experience. A hidden message revealed through exploration mirrors the gradual process of understanding deeper cultural meanings.<\/p>\n\n            <\/div>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n<div\n    id=\"\"\n    class=\"wp-block-image-slider margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"swiper-outer-wrapper\">\n                    <div class=\"image-header\">\n                        <div class=\"swiper-navigation\">\n                            <div class=\"swiper-button-prev-custom\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                            <\/div>\n                            <div class=\"swiper-button-next-custom\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M1 1L7 7L1 13\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"swiper image-slider-swiper\">\n                        <div class=\"swiper-wrapper\">\n                                                                                                <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08945-576x384.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08945-768x512.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08945-768x512.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08945-1024x683.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08945-1024x683.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08945-1536x1024.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08945-1536x1024.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08945-2048x1365.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2048px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08945-2048x1365.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08945-scaled.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08945-scaled.jpg\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Naomi Bujdei<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC07450-2-576x384.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC07450-2-768x512.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC07450-2-768x512.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC07450-2-1024x683.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC07450-2-1024x683.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC07450-2-1536x1024.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC07450-2-1536x1024.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC07450-2-2048x1365.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2048px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC07450-2-2048x1365.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC07450-2-scaled.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC07450-2-scaled.jpg\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Naomi Bujdei<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08985-576x384.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08985-768x512.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08985-768x512.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08985-1024x683.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08985-1024x683.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08985-1536x1024.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08985-1536x1024.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08985-2048x1365.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2048px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08985-2048x1365.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08985-scaled.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08985-scaled.jpg\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Naomi Bujdei<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08937-576x384.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08937-768x512.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08937-768x512.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08937-1024x683.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08937-1024x683.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08937-1536x1024.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08937-1536x1024.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08937-2048x1365.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2048px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08937-2048x1365.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08937-scaled.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/DSC08937-scaled.jpg\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Naomi Bujdei<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Bildschirmfoto-2025-11-27-um-13.43.43-576x404.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Bildschirmfoto-2025-11-27-um-13.43.43-768x539.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Bildschirmfoto-2025-11-27-um-13.43.43-768x539.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Bildschirmfoto-2025-11-27-um-13.43.43-1024x718.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Bildschirmfoto-2025-11-27-um-13.43.43-1024x718.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Bildschirmfoto-2025-11-27-um-13.43.43-1536x1077.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Bildschirmfoto-2025-11-27-um-13.43.43-1536x1077.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Bildschirmfoto-2025-11-27-um-13.43.43-2048x1437.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2048px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Bildschirmfoto-2025-11-27-um-13.43.43-2048x1437.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Bildschirmfoto-2025-11-27-um-13.43.43.png 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Bildschirmfoto-2025-11-27-um-13.43.43.png\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Naomi Bujdei<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Bildschirmfoto-2025-11-27-um-13.35.20-576x540.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Bildschirmfoto-2025-11-27-um-13.35.20-768x719.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Bildschirmfoto-2025-11-27-um-13.35.20-768x719.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Bildschirmfoto-2025-11-27-um-13.35.20-1024x959.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Bildschirmfoto-2025-11-27-um-13.35.20-1024x959.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Bildschirmfoto-2025-11-27-um-13.35.20.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1456px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Bildschirmfoto-2025-11-27-um-13.35.20.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Bildschirmfoto-2025-11-27-um-13.35.20.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1456px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Bildschirmfoto-2025-11-27-um-13.35.20.png, https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Bildschirmfoto-2025-11-27-um-13.35.20.png 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2025\/11\/Bildschirmfoto-2025-11-27-um-13.35.20.png\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Naomi Bujdei<\/p>\n                                                                            <\/div>\n                                                                                    <\/div>\n                    <\/div>\n\n                    <div class=\"swiper-navigation-pagination\">\n                        <div class=\"swiper-button-prev-custom\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                        <\/div>\n                        <div class=\"swiper-pagination\"><\/div>\n                        <div class=\"swiper-button-next-custom\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M1 1L7 7L1 13\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":26,"featured_media":100243798,"template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project\/100243770"}],"collection":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":4,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project\/100243770\/revisions"}],"predecessor-version":[{"id":100243844,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project\/100243770\/revisions\/100243844"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/media\/100243798"}],"wp:attachment":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/media?parent=100243770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}