{"id":100246667,"date":"2026-01-15T12:43:33","date_gmt":"2026-01-15T11:43:33","guid":{"rendered":"https:\/\/www.fh-joanneum.at\/?post_type=project&#038;p=100246667"},"modified":"2026-01-15T12:45:10","modified_gmt":"2026-01-15T11:45:10","slug":"data-visualisation-in-graphic-design","status":"publish","type":"project","link":"https:\/\/www.fh-joanneum.at\/en\/project\/data-visualisation-in-graphic-design\/","title":{"rendered":"Data\u00a0Visualisation\u00a0in\u00a0Graphic\u00a0Design"},"content":{"rendered":"<div class=\"wp-block-sidebar-layout-container margin-bottom-normal\">\n    <div\n        class=\"container-lg\"\n        style=\"--bs-gutter-x: 0;\"\n    >\n        <div\n            class=\"row\"\n            style=\"--bs-gutter-x: 0;\"\n        >\n            \n<div class=\"col-12 col-md-3 order-1 order-md-0 sidebar\">\n            \n<div\n    id=\"\"\n    class=\"wp-block-institute-card margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n                                    <div class=\"row justify-content-around\">\n                    <div class=\"col-8 col-sm-6 col-md-12\">\n                        <a\n        class=\"medien-und-design institute-card\"\n        href=\"https:\/\/www.fh-joanneum.at\/institut\/design-kommunikation\/\"\n        target=\"_self\"\n    >\n                            <div class=\"major-bg-color\">\n            <div class=\"wrapper\">\n                <div class=\"header\">\n                    <span>Institute<\/span>\n                <\/div>\n                <h4>Design &amp; Kommunikation<\/h4>\n            <\/div>\n        <\/div>\n            <span><\/span>\n                    <\/a>\n                    <\/div>\n                <\/div>\n                        <\/div>\n<\/div>\n\n\n<div id=\"\" class=\"wp-block-fact-box margin-bottom-normal\">\n  <div class=\"container-lg\">\n        <div class=\"row justify-content-around\">\n            <div class=\"col-8 col-sm-6 col-md-12\">\n                <div class=\"card border border-light p-3\">\n                    <ul class=\"list-unstyled mb-0\">\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Bachelor&#039;s thesis\n                          <\/div>\n                          <div class=\"value fw-bold\"> Data Visualisation in Graphic Design.  A Declaration of Love to the Snow <\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Autor\n                          <\/div>\n                          <div class=\"value fw-bold\">Julia Villgratter <\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Supervisor\n                          <\/div>\n                          <div class=\"value fw-bold\">Dietmar Mosbacher<\/div>\n                        <\/li>\n                                              <li\n                          class=\"\"\n                        >\n                          <div class=\"label mb-1\">\n                            Study track\n                          <\/div>\n                          <div class=\"value fw-bold\">Information Design<\/div>\n                        <\/li>\n                                          <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div\n        id=\"\"\n        class=\"wp-block-person-card margin-bottom-normal\"\n    >\n        <div class=\"container-lg\">\n            <div class=\"row justify-content-around\">\n                <div class=\"col-8 col-sm-6 col-md-12\">\n                    <a href=\"https:\/\/www.fh-joanneum.at\/en\/university\/person\/dietmar-mosbacher\"\n    class=\"person-card\">\n    <div class=\"border border-light h-100\">\n\n        <div class=\"image-wrapper\">\n            <picture>\n        <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/online.fh-joanneum.at\/JOANNEUMonline\/visitenkarte.showImage?pPersonenGruppe=3&amp;pPersonenId=8091C6E156E23FFB\"\n        alt=\"\"\n        title=\"\"\n                 onerror=\"this.src = 'https:\/\/www.fh-joanneum.at\/app\/themes\/fh\/public\/images\/avatar_dummy.e5edf9.png'\"     >\n<\/picture>\n\n        <\/div>\n        <div class=\"p-2 p-xl-3\">\n                            <p class=\"mb-1 hyphens\">Doz. (FH)<\/p>\n                        <h6>Dietmar Mosbacher<\/h6>\n                            <p class=\"mb-1 hyphens\"> MSc<\/p>\n                        <p class=\"mb-0 hyphens\">\n              Head of Postgraduate Master&#8217;s Program &#8220;Visual Communication and Image Managament&#8221;\n            <\/p>\n        <\/div>\n    <\/div>\n<\/a>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n<\/div>\n\n\n<div class=\"d-none d-md-flex col-md-1 seperator-column\"><\/div>\n<div class=\"col-12 col-md-8 order-0 order-md-1\">\n    \n<div\n    id=\"\"\n    class=\"wp-block-intro-text margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <div class=\"major-text-color fst-italic\"><p>In her bachelor\u2019s thesis, Julia Villgratter explores data visualization and the cultural significance of snow in Austria.<\/p>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div id=\"\" class=\"wp-block-text-content margin-bottom-normal\">\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <p>This thesis focuses on data visualisation, with emphasis on representing the diversity and significance of snow in Austria. The goal was to visually present complex data in a coffee table book in an understandable and visually pleasing way, aiming to enhance the reader&rsquo;s understanding and appreciation of snow. The book contains a combination of visualisations, illustrations, and photographs to transmit knowledge and establish an emotional connection to the subject. The theoretical part of this work addresses the fundamentals of data visualisation, including its historical development, basics of visual perception, and principles of design aesthetics. The visualisations were evaluated by individuals from the design industry as well as from other professional backgrounds. The insights gained from these evaluations were then analysed and applied. This thesis contributes to the development and understanding of visualisation techniques, demonstrating how complex data can be made accessible to a broad audience using creative methods. <\/p>\n\n            <\/div>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n<div\n    id=\"\"\n    class=\"wp-block-image-slider margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"swiper-outer-wrapper\">\n                    <div class=\"image-header\">\n                        <div class=\"swiper-navigation\">\n                            <div class=\"swiper-button-prev-custom\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                            <\/div>\n                            <div class=\"swiper-button-next-custom\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M1 1L7 7L1 13\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"swiper image-slider-swiper\">\n                        <div class=\"swiper-wrapper\">\n                                                                                                <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/FH-JOANNEUM_IND21_Villgratter_Julia_Bachelorarbeit_Datenvisualisierung_im_Grafikdesign_08-576x336.jpg, 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\/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/FH-JOANNEUM_IND21_Villgratter_Julia_Bachelorarbeit_Datenvisualisierung_im_Grafikdesign_08.jpg\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Julia Villgratter <\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/FH-JOANNEUM_IND21_Villgratter_Julia_Bachelorarbeit_Datenvisualisierung_im_Grafikdesign_09-576x336.jpg, 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\/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/FH-JOANNEUM_IND21_Villgratter_Julia_Bachelorarbeit_Datenvisualisierung_im_Grafikdesign_09.jpg\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Julia Villgratter <\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/FH-JOANNEUM_IND21_Villgratter_Julia_Bachelorarbeit_Datenvisualisierung_im_Grafikdesign_10-576x336.jpg, 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\/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/FH-JOANNEUM_IND21_Villgratter_Julia_Bachelorarbeit_Datenvisualisierung_im_Grafikdesign_10.jpg\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Julia Villgratter <\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/FH-JOANNEUM_IND21_Villgratter_Julia_Bachelorarbeit_Datenvisualisierung_im_Grafikdesign_07-576x336.jpg, 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\/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/FH-JOANNEUM_IND21_Villgratter_Julia_Bachelorarbeit_Datenvisualisierung_im_Grafikdesign_07.jpg\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Julia Villgratter <\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/FH-JOANNEUM_IND21_Villgratter_Julia_Bachelorarbeit_Datenvisualisierung_im_Grafikdesign_05-576x336.jpg, 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\/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/FH-JOANNEUM_IND21_Villgratter_Julia_Bachelorarbeit_Datenvisualisierung_im_Grafikdesign_05.jpg\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Julia Villgratter <\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/FH-JOANNEUM_IND21_Villgratter_Julia_Bachelorarbeit_Datenvisualisierung_im_Grafikdesign_04-576x336.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/FH-JOANNEUM_IND21_Villgratter_Julia_Bachelorarbeit_Datenvisualisierung_im_Grafikdesign_04-768x448.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/FH-JOANNEUM_IND21_Villgratter_Julia_Bachelorarbeit_Datenvisualisierung_im_Grafikdesign_04-768x448.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/FH-JOANNEUM_IND21_Villgratter_Julia_Bachelorarbeit_Datenvisualisierung_im_Grafikdesign_04-1024x598.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/FH-JOANNEUM_IND21_Villgratter_Julia_Bachelorarbeit_Datenvisualisierung_im_Grafikdesign_04-1024x598.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/FH-JOANNEUM_IND21_Villgratter_Julia_Bachelorarbeit_Datenvisualisierung_im_Grafikdesign_04-1536x897.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/FH-JOANNEUM_IND21_Villgratter_Julia_Bachelorarbeit_Datenvisualisierung_im_Grafikdesign_04-1536x897.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/FH-JOANNEUM_IND21_Villgratter_Julia_Bachelorarbeit_Datenvisualisierung_im_Grafikdesign_04.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1920px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/FH-JOANNEUM_IND21_Villgratter_Julia_Bachelorarbeit_Datenvisualisierung_im_Grafikdesign_04.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/FH-JOANNEUM_IND21_Villgratter_Julia_Bachelorarbeit_Datenvisualisierung_im_Grafikdesign_04.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/FH-JOANNEUM_IND21_Villgratter_Julia_Bachelorarbeit_Datenvisualisierung_im_Grafikdesign_04.jpg\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Julia Villgratter <\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/FH-JOANNEUM_IND21_Villgratter_Julia_Bachelorarbeit_Datenvisualisierung_im_Grafikdesign_06-576x336.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/FH-JOANNEUM_IND21_Villgratter_Julia_Bachelorarbeit_Datenvisualisierung_im_Grafikdesign_06-768x448.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/FH-JOANNEUM_IND21_Villgratter_Julia_Bachelorarbeit_Datenvisualisierung_im_Grafikdesign_06-768x448.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/FH-JOANNEUM_IND21_Villgratter_Julia_Bachelorarbeit_Datenvisualisierung_im_Grafikdesign_06-1024x598.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/FH-JOANNEUM_IND21_Villgratter_Julia_Bachelorarbeit_Datenvisualisierung_im_Grafikdesign_06-1024x598.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/FH-JOANNEUM_IND21_Villgratter_Julia_Bachelorarbeit_Datenvisualisierung_im_Grafikdesign_06-1536x897.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/FH-JOANNEUM_IND21_Villgratter_Julia_Bachelorarbeit_Datenvisualisierung_im_Grafikdesign_06-1536x897.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/FH-JOANNEUM_IND21_Villgratter_Julia_Bachelorarbeit_Datenvisualisierung_im_Grafikdesign_06.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1920px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/FH-JOANNEUM_IND21_Villgratter_Julia_Bachelorarbeit_Datenvisualisierung_im_Grafikdesign_06.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/FH-JOANNEUM_IND21_Villgratter_Julia_Bachelorarbeit_Datenvisualisierung_im_Grafikdesign_06.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/01\/FH-JOANNEUM_IND21_Villgratter_Julia_Bachelorarbeit_Datenvisualisierung_im_Grafikdesign_06.jpg\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Julia Villgratter <\/p>\n                                                                            <\/div>\n                                                                                    <\/div>\n                    <\/div>\n\n                    <div class=\"swiper-navigation-pagination\">\n                        <div class=\"swiper-button-prev-custom\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                        <\/div>\n                        <div class=\"swiper-pagination\"><\/div>\n                        <div class=\"swiper-button-next-custom\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M1 1L7 7L1 13\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n\n        <\/div>\n    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