{"id":100249013,"date":"2026-02-24T08:44:49","date_gmt":"2026-02-24T07:44:49","guid":{"rendered":"https:\/\/www.fh-joanneum.at\/?post_type=project&#038;p=100249013"},"modified":"2026-02-24T08:46:04","modified_gmt":"2026-02-24T07:46:04","slug":"bias-barometer","status":"publish","type":"project","link":"https:\/\/www.fh-joanneum.at\/en\/project\/bias-barometer\/","title":{"rendered":"Bias Barometer\u00a0"},"content":{"rendered":"<div class=\"wp-block-sidebar-layout-container margin-bottom-normal\">\n    <div\n        class=\"container-lg\"\n        style=\"--bs-gutter-x: 0;\"\n    >\n        <div\n            class=\"row\"\n            style=\"--bs-gutter-x: 0;\"\n        >\n            \n<div class=\"col-12 col-md-3 order-1 order-md-0 sidebar\">\n            \n<div\n    id=\"\"\n    class=\"wp-block-institute-card margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n                                    <div class=\"row justify-content-around\">\n                    <div class=\"col-8 col-sm-6 col-md-12\">\n                        <a\n        class=\"medien-und-design institute-card\"\n        href=\"https:\/\/www.fh-joanneum.at\/institut\/design-kommunikation\/\"\n        target=\"_self\"\n    >\n                            <div class=\"major-bg-color\">\n            <div class=\"wrapper\">\n                <div class=\"header\">\n                    <span>Institute<\/span>\n                <\/div>\n                <h4>Design &amp; Kommunikation<\/h4>\n            <\/div>\n        <\/div>\n            <span><\/span>\n                    <\/a>\n                    <\/div>\n                <\/div>\n                        <\/div>\n<\/div>\n\n\n<div id=\"\" class=\"wp-block-fact-box margin-bottom-normal\">\n  <div class=\"container-lg\">\n        <div class=\"row justify-content-around\">\n            <div class=\"col-8 col-sm-6 col-md-12\">\n                <div class=\"card border border-light p-3\">\n                    <ul class=\"list-unstyled mb-0\">\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Bachelor&#039;s thesis\n                          <\/div>\n                          <div class=\"value fw-bold\">Bias Barometer. A Digital Intervention to Visualise Gender in the Media<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Autor\n                          <\/div>\n                          <div class=\"value fw-bold\">Tanja Kobler <\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Supervisor\n                          <\/div>\n                          <div class=\"value fw-bold\">Birgit Bachler<\/div>\n                        <\/li>\n                                              <li\n                          class=\"\"\n                        >\n                          <div class=\"label mb-1\">\n                            Study track\n                          <\/div>\n                          <div class=\"value fw-bold\">Information Design<\/div>\n                        <\/li>\n                                          <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div\n        id=\"\"\n        class=\"wp-block-person-card margin-bottom-normal\"\n    >\n        <div class=\"container-lg\">\n            <div class=\"row justify-content-around\">\n                <div class=\"col-8 col-sm-6 col-md-12\">\n                    <a href=\"https:\/\/www.fh-joanneum.at\/en\/university\/person\/birgit-bachler\"\n    class=\"person-card\">\n    <div class=\"border border-light h-100\">\n\n        <div class=\"image-wrapper\">\n            <picture>\n        <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/online.fh-joanneum.at\/JOANNEUMonline\/visitenkarte.showImage?pPersonenGruppe=3&amp;pPersonenId=E056D1362829E65E\"\n        alt=\"\"\n        title=\"\"\n                 onerror=\"this.src = 'https:\/\/www.fh-joanneum.at\/app\/themes\/fh\/public\/images\/avatar_dummy.e5edf9.png'\"     >\n<\/picture>\n\n        <\/div>\n        <div class=\"p-2 p-xl-3\">\n                        <h6>Birgit Bachler<\/h6>\n                            <p class=\"mb-1 hyphens\"> PhD<\/p>\n                        <p class=\"mb-0 hyphens\">\n              Studiengangsleiter\n            <\/p>\n        <\/div>\n    <\/div>\n<\/a>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n<\/div>\n\n\n<div class=\"d-none d-md-flex col-md-1 seperator-column\"><\/div>\n<div class=\"col-12 col-md-8 order-0 order-md-1\">\n    \n<div\n    id=\"\"\n    class=\"wp-block-intro-text margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <div class=\"major-text-color fst-italic\"><p>In her bachelor\u2019s thesis, Tanja Kobler developed the \u201cBias Barometer,\u201d an interactive web platform that evaluates media and brands through a feminist lens to make gender equality visible in the digital space.<\/p>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div id=\"\" class=\"wp-block-text-content margin-bottom-normal\">\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <p>In the digital age, where technologies shape our daily lives, the discussion around gender equality is more present than ever. Feminism meets digital innovations, and from this intersection arise new opportunities to bring social justice into the virtual world.<\/p>\n<p>In this context, the &lsquo;Bias Barometer&rsquo; was developed &ndash; a digital intervention operating at the intersection of feminism and technology. Driven by a passion for feminism and personal experience as a woman in coding, and inspired by the cyberfeminism of the 1990s, this project aimed to create an interactive platform. On this platform, media such as memes, books, TV shows, famous people, and brands were evaluated and visualised through the lens of feminist principles. The work delved into the historical development of cyberfeminism and the role of women in coding to foster understanding and awareness of gender equality in the digital space.<\/p>\n<p>Based on the insights gained, a dynamic web application was developed using modern web technologies like React and Next.js, inviting users to participate actively and presenting the collected data in an interactive infographic. The work concludes with detailed project documentation and an evaluation of user experiences, providing valuable insights into the effectiveness and future development potential of the platform.<\/p>\n\n            <\/div>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n<div\n    id=\"\"\n    class=\"wp-block-image-slider margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"swiper-outer-wrapper\">\n                    <div class=\"image-header\">\n                        <div class=\"swiper-navigation\">\n                            <div class=\"swiper-button-prev-custom\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                            <\/div>\n                            <div class=\"swiper-button-next-custom\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M1 1L7 7L1 13\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"swiper image-slider-swiper\">\n                        <div class=\"swiper-wrapper\">\n                                                                                                <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_MOBILE-FLOW_07-576x219.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_MOBILE-FLOW_07-768x292.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_MOBILE-FLOW_07-768x292.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_MOBILE-FLOW_07-1024x389.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_MOBILE-FLOW_07-1024x389.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_MOBILE-FLOW_07-1536x584.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_MOBILE-FLOW_07-1536x584.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_MOBILE-FLOW_07.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2000px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_MOBILE-FLOW_07.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_MOBILE-FLOW_07.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_MOBILE-FLOW_07.jpg\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Tanja Kobler <\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_HAUPTBILDSCHIRM_01-576x319.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_HAUPTBILDSCHIRM_01-768x425.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_HAUPTBILDSCHIRM_01-768x425.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_HAUPTBILDSCHIRM_01-1024x567.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_HAUPTBILDSCHIRM_01-1024x567.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_HAUPTBILDSCHIRM_01-1536x850.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_HAUPTBILDSCHIRM_01-1536x850.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_HAUPTBILDSCHIRM_01.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2000px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_HAUPTBILDSCHIRM_01.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_HAUPTBILDSCHIRM_01.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_HAUPTBILDSCHIRM_01.jpg\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Tanja Kobler <\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_MOCKUP-BUCH_09-576x432.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_MOCKUP-BUCH_09-768x576.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_MOCKUP-BUCH_09-768x576.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_MOCKUP-BUCH_09-1024x768.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_MOCKUP-BUCH_09-1024x768.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_MOCKUP-BUCH_09-1536x1152.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_MOCKUP-BUCH_09-1536x1152.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_MOCKUP-BUCH_09.jpg 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2000px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_MOCKUP-BUCH_09.jpg, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_MOCKUP-BUCH_09.jpg 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/FH-JOANNEUM_IND21_KOBLER_TANJA_BIASBAROMETER_MOCKUP-BUCH_09.jpg\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Tanja Kobler <\/p>\n                                                                            <\/div>\n                                                                                    <\/div>\n                    <\/div>\n\n                    <div class=\"swiper-navigation-pagination\">\n                        <div class=\"swiper-button-prev-custom\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                        <\/div>\n                        <div class=\"swiper-pagination\"><\/div>\n                        <div class=\"swiper-button-next-custom\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M1 1L7 7L1 13\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n\n        <\/div>\n    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