{"id":100249078,"date":"2026-02-24T09:13:39","date_gmt":"2026-02-24T08:13:39","guid":{"rendered":"https:\/\/www.fh-joanneum.at\/?post_type=project&#038;p=100249078"},"modified":"2026-02-24T09:13:40","modified_gmt":"2026-02-24T08:13:40","slug":"creating-equality","status":"publish","type":"project","link":"https:\/\/www.fh-joanneum.at\/en\/project\/creating-equality\/","title":{"rendered":"Creating Equality!"},"content":{"rendered":"<div class=\"wp-block-sidebar-layout-container margin-bottom-normal\">\n    <div\n        class=\"container-lg\"\n        style=\"--bs-gutter-x: 0;\"\n    >\n        <div\n            class=\"row\"\n            style=\"--bs-gutter-x: 0;\"\n        >\n            \n<div class=\"col-12 col-md-3 order-1 order-md-0 sidebar\">\n            \n<div\n    id=\"\"\n    class=\"wp-block-institute-card margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n                                    <div class=\"row justify-content-around\">\n                    <div class=\"col-8 col-sm-6 col-md-12\">\n                        <a\n        class=\"medien-und-design institute-card\"\n        href=\"https:\/\/www.fh-joanneum.at\/institut\/design-kommunikation\/\"\n        target=\"_self\"\n    >\n                            <div class=\"major-bg-color\">\n            <div class=\"wrapper\">\n                <div class=\"header\">\n                    <span>Institute<\/span>\n                <\/div>\n                <h4>Design &amp; Kommunikation<\/h4>\n            <\/div>\n        <\/div>\n            <span><\/span>\n                    <\/a>\n                    <\/div>\n                <\/div>\n                        <\/div>\n<\/div>\n\n\n<div id=\"\" class=\"wp-block-fact-box margin-bottom-normal\">\n  <div class=\"container-lg\">\n        <div class=\"row justify-content-around\">\n            <div class=\"col-8 col-sm-6 col-md-12\">\n                <div class=\"card border border-light p-3\">\n                    <ul class=\"list-unstyled mb-0\">\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Master&#039;s thesis\n                          <\/div>\n                          <div class=\"value fw-bold\">Creating Equality! Feminist Design Principles and Content Strategies in Austrian Feminist Instagram-Campaigns  <\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Autor\n                          <\/div>\n                          <div class=\"value fw-bold\">Paula Zoe W\u00f6hlert<\/div>\n                        <\/li>\n                                              <li\n                          class=\"mb-2\"\n                        >\n                          <div class=\"label mb-1\">\n                            Supervisor\n                          <\/div>\n                          <div class=\"value fw-bold\">Dietmar Mosbacher <\/div>\n                        <\/li>\n                                              <li\n                          class=\"\"\n                        >\n                          <div class=\"label mb-1\">\n                            Study track\n                          <\/div>\n                          <div class=\"value fw-bold\">Communication Design<\/div>\n                        <\/li>\n                                          <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div\n        id=\"\"\n        class=\"wp-block-person-card margin-bottom-normal\"\n    >\n        <div class=\"container-lg\">\n            <div class=\"row justify-content-around\">\n                <div class=\"col-8 col-sm-6 col-md-12\">\n                    <a href=\"https:\/\/www.fh-joanneum.at\/en\/university\/person\/dietmar-mosbacher\"\n    class=\"person-card\">\n    <div class=\"border border-light h-100\">\n\n        <div class=\"image-wrapper\">\n            <picture>\n        <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/online.fh-joanneum.at\/JOANNEUMonline\/visitenkarte.showImage?pPersonenGruppe=3&amp;pPersonenId=8091C6E156E23FFB\"\n        alt=\"\"\n        title=\"\"\n                 onerror=\"this.src = 'https:\/\/www.fh-joanneum.at\/app\/themes\/fh\/public\/images\/avatar_dummy.e5edf9.png'\"     >\n<\/picture>\n\n        <\/div>\n        <div class=\"p-2 p-xl-3\">\n                            <p class=\"mb-1 hyphens\">Doz. (FH)<\/p>\n                        <h6>Dietmar Mosbacher<\/h6>\n                            <p class=\"mb-1 hyphens\"> MSc<\/p>\n                        <p class=\"mb-0 hyphens\">\n              Head of Postgraduate Master&#8217;s Program &#8220;Visual Communication and Image Managament&#8221;\n            <\/p>\n        <\/div>\n    <\/div>\n<\/a>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n<\/div>\n\n\n<div class=\"d-none d-md-flex col-md-1 seperator-column\"><\/div>\n<div class=\"col-12 col-md-8 order-0 order-md-1\">\n    \n<div\n    id=\"\"\n    class=\"wp-block-intro-text margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <div class=\"major-text-color fst-italic\"><p>In her master\u2019s thesis, Paula Zoe W\u00f6hlert explores how feminist design principles and content strategies in Austrian Instagram campaigns can increase awareness and engagement among young adults.<\/p>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div id=\"\" class=\"wp-block-text-content margin-bottom-normal\">\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <p>Nowadays, social networks are becoming more and more present in people&rsquo;s lives. Especially young people spend a lot of time on social networks, such as Instagram, every day. Therefore, this thesis examines the effectiveness and design possibilities of feminist campaigns on Instagram to promote young adults&rsquo; engagement, knowledge, and awareness of this topic. By posting a campaign and conducting a subsequent online survey, it was possible to test what is important for campaigns of this kind and what should be considered.<\/p>\n<p>It was shown that a coherent visual identity with modern illustrations combined with short facts that can quickly be absorbed can carry a feminist message to the participants. Using various inclusive design strategies, a campaign could be created that would engage the target group of young adults and motivate them to engage with feminism after the campaign. The limitations of the study include a limited number of participants and a specific focus on Instagram. Future research should expand these aspects by including other social networks or offline media and utilizing larger, more diverse participant groups. Overall, this work represents an intersection between feminism, communication design, and social media.<\/p>\n\n            <\/div>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n<div\n    id=\"\"\n    class=\"wp-block-image-slider margin-bottom-normal\"\n>\n    <div class=\"container-lg\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"swiper-outer-wrapper\">\n                    <div class=\"image-header\">\n                        <div class=\"swiper-navigation\">\n                            <div class=\"swiper-button-prev-custom\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                            <\/div>\n                            <div class=\"swiper-button-next-custom\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M1 1L7 7L1 13\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"swiper image-slider-swiper\">\n                        <div class=\"swiper-wrapper\">\n                                                                                                <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/innenteil-1-klein-576x384.png, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/innenteil-1-klein-768x512.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/innenteil-1-klein-768x512.png, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/innenteil-1-klein-1024x683.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/innenteil-1-klein-1024x683.png, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/innenteil-1-klein-1536x1024.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/innenteil-1-klein-1536x1024.png, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/innenteil-1-klein-2048x1365.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2048px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/innenteil-1-klein-2048x1365.png, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/innenteil-1-klein.png 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/innenteil-1-klein.png\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Paula Zoe W\u00f6hlert<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/Buecher-flatlay-klein-576x379.png, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/Buecher-flatlay-klein-768x505.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/Buecher-flatlay-klein-768x505.png, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/Buecher-flatlay-klein-1024x674.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/Buecher-flatlay-klein-1024x674.png, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/Buecher-flatlay-klein-1536x1010.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/Buecher-flatlay-klein-1536x1010.png, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/Buecher-flatlay-klein-2048x1347.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2048px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/Buecher-flatlay-klein-2048x1347.png, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/Buecher-flatlay-klein.png 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/Buecher-flatlay-klein.png\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Paula Zoe W\u00f6hlert<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"swiper-slide item\">\n                                        <picture>\n                        <source\n                media=\"(max-width: 576px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/innenteil-2-klein-576x444.png, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/innenteil-2-klein-768x592.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 768px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/innenteil-2-klein-768x592.png, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/innenteil-2-klein-1024x789.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1024px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/innenteil-2-klein-1024x789.png, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/innenteil-2-klein-1536x1184.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 1536px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/innenteil-2-klein-1536x1184.png, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/innenteil-2-klein-2048x1578.png 2x\"\n            \/>\n                    <source\n                media=\"(max-width: 2048px)\"\n                srcset=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/innenteil-2-klein-2048x1578.png, https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/innenteil-2-klein.png 2x\"\n            \/>\n                <img decoding=\"async\"\n        class=\"img-fluid\"\n        src=\"https:\/\/cdn3.fh-joanneum.at\/media\/2026\/02\/innenteil-2-klein.png\"\n        alt=\"\"\n        title=\"\"\n         loading=\"lazy\"             >\n<\/picture>\n\n                                                                                    <p class=\"text-muted mt-2\">\u00a9 Paula Zoe W\u00f6hlert<\/p>\n                                                                            <\/div>\n                                                                                    <\/div>\n                    <\/div>\n\n                    <div class=\"swiper-navigation-pagination\">\n                        <div class=\"swiper-button-prev-custom\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M8 13L2 7L8 1\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                        <\/div>\n                        <div class=\"swiper-pagination\"><\/div>\n                        <div class=\"swiper-button-next-custom\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"14\" viewBox=\"0 0 9 14\" fill=\"none\">\n  <path d=\"M1 1L7 7L1 13\" stroke=\"\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/>\n<\/svg>                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":26,"featured_media":100249085,"template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project\/100249078"}],"collection":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":5,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project\/100249078\/revisions"}],"predecessor-version":[{"id":100249302,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/project\/100249078\/revisions\/100249302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/media\/100249085"}],"wp:attachment":[{"href":"https:\/\/www.fh-joanneum.at\/en\/wp-json\/wp\/v2\/media?parent=100249078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}